2. Awaaz De offers interactive voice messaging services designed to
connect organizations with large communities
Awaaz.De
Neil Patel
CEO
Ph.D. Stanford (CS/HCI)
Tapan Parikh
Chief Scientist
Professor UC Berkeley (I-School)
Founders
3. • In 2010 Awaaz.De launched “Avaaj Otalo", a mobile-based agri
extension line
• A formal impact evaluation by Harvard and IFMR showed positive
empirical results: farmers receiving AO's sample voice messages
were adopting more sustainable practices
Background
4. • How could an agri service grow or even go viral?
• How to make content more fun and engaging, not just informative?
• How to leverage existing farmer networks by letting farmers share?
Questions
5. • A mobile voice service for small farmers in India to receive and
share sustainable agriculture practices over low-end phones
• Any farmer can subscribe / unsubscribe to service by leaving a
missed call on a local number (+91 3091 8091) and pressing 9
• It leverages what farmers already have: low-end mobiles and
personal social networks
• After the episode, farmers can record their questions and
comments
• They can hear the episode archive or subscribe any time by
leaving a missed call to the KS number
Khedut Saathi (Farmers’Friend)
6. Unique Feature - Forward To Friend
•A unique feature of KS is forward-2-friend (F2F). After
hearing an episode, a farmer can enter up to 5 phone
numbers to forward the episode to
• Leads to viral growth
KS call
Subscriber
8. Total Forwards
2524
Unique farmers with at least one forward
1032
(Farmers love sharing!)
Pick up rate for
outbound calls
70.36%
Listen rate for outbound calls
38% of calls are listen for more than 50% content
60% calls which are cut before 50% of content
played are followed by an inbound call
Data Analysis (October ‘13 to Feb ‘14)
10. Sustainability
• Sponsored Content
• Voice Advertisements
• Freemium model where farmers pay for certain add on services
such as one to one consultation with agriculture expert