2. Services offered
Experiential
Direction
• Concept Development
• Creative Designing
Execution
Modalities
• In House Operations Team
• Real Time Checklists & Reporting
Buying
• In House Purchase Department
• Constant Market Tracking for Monitoring Price
Fluctuations
BTL Credentials
10. The strategy was to connect the
dealers with the brand at their
spot and to make them feel fresh
with New LG Cookie Fresh.
In their routine boring life if we
make them feel a new experience
at their working point only, they
will recognize the brand for a long
time with a smile on their faces.
This will make them connect with
the brand more familiarly and
more closely with a feel of being
special.
Strategy
13. TRACTAGRI XPL
Onus Initiated a PAN INDIA Campaign to
Launch “TRACTAGRI XPL”. TRACTAGRI
XPL is primarily the engine oil forTractors.
We have conceptualized the fusion of
Nukkad and puppet to launch the product.
Before starting the show, a commercial of
product is shown to the folks at different
places (Mandies and other market place.
The Strategy we used for consumer
activation –
CONDUCT > COMMUNICATE > CONTACT
Majorly Focused Areas : MP , UP ,Bihar,
Rajasthan, Punjab , Gujarat , Haryana
14. GULF SUPER Diseal X-10
Product Launch and Dealer
Activation Program across MP
(50 towns of MP)
Merchandising at Retail Store
16. To launch new product of Nerolac
with their 4 USPs and make a game
Including their USPs
Strategy for this activity was to
Make people aware about the
advantages of New product
by Mascot
18. The campaign was done specially for
the festival “Akshay Trutiya” to promote
Godrej Safes to all who are purchasing
jewellery on this auspicious occasion.
Activity was conducted on two location;
Ahmedabad and Surat with the spam of
7 days.
Most of all jewellery market were
captured.
23. The campaign was done to promote
Hero Honda Splendor NXG amongst
youth and specially college going
youths.
My FM was chosen to be the radio
partner for the activation , owing to
its superior reach and popularity in
the TA.
Activation was conducted in all the
4 cities of MP (Indore , Gwalior ,
Bhopal , Jabalpur) .
The activation was conducted in the
span of 10 days across the cities.
All major colleges and prominent
youth haunts were captured.
26. Social Marketing Campaign
Collection of old Toys from society
Distribution of toys by Miss India in association with
SOS CARE (NATIONA NGO)
Campaign Promotion (in store Promotion)
