Creating Earthquakes from Basements

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Today’s marketers are all using the same growth hacks, silver bullets, and echo chamber tactics without giving much thought to what they stand for or how they are memorable. Autopilot CEO Mike Sharkey shares how to understand your customer’s journey, establish your point of view, and create remarkable experiences that build credibility and grow revenue at Traction Conference Vancouver 2016.

Marketing

Mike Sharkey
CEO & Co-founder
@michaelsharkey

A moment of desperation
“Growth is a system, not a bag of tricks.”
Andrew Chen, Growth at Uber

of consumers are
turned oﬀ by
generic marketing
72%
Consumers expect a personal experience

It’s never been a better
time to be a marketer

A framework for a predictable growth engine

8
Clicks the ad and visits your website Enters your retargeting funnel
Enters your trial journeySigns up for free trial Requests more dogs
Sees an ad on Twitter
DogToday @DogToday
Why dogs are the cure for loneliness http://autop.co/1ev56jB
Sees retargeting ad
Try DogToday free
Lonely?
Becomes a customer
Acquisition journey

9
Early Stage
“Top of Funnel”
10 days 10 days 10 days to 90 days
Mid Stage
“Accelerator”
Late Stage
“Action Flow”
Nurture journey

10
New Customer
Day 1
Welcome
Day 3
Online
Direct
Group
Training
Working
Session
Day 7 Day 7
Active
Inactive
Active
Inactive
Growth journey

Create marketing that doesn’t feel
like marketing
Build “acquire, nurture and grow”
journeys that are highly personal &
contextual
Design a growth marketing engine
with the best technologies
So how do you create earthquakes from basements?

GET IN TOUCH
Michael Sharkey
CEO & Co-founder
@michaelsharkey
mike@autopilothq.com

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Creating Earthquakes from Basements

1. Creating earthquakes from basements

2. Mike Sharkey CEO & Co-founder @michaelsharkey

3. A moment of desperation “Growth is a system, not a bag of tricks.” Andrew Chen, Growth at Uber

4. of consumers are turned oﬀ by generic marketing 72% Consumers expect a personal experience

5. It’s never been a better time to be a marketer

6. Customer experience era

7. A framework for a predictable growth engine

8. 8 Clicks the ad and visits your website Enters your retargeting funnel Enters your trial journeySigns up for free trial Requests more dogs Sees an ad on Twitter DogToday @DogToday Why dogs are the cure for loneliness http://autop.co/1ev56jB Sees retargeting ad Try DogToday free Lonely? Becomes a customer Acquisition journey

9. 9 Early Stage “Top of Funnel” 10 days 10 days 10 days to 90 days Mid Stage “Accelerator” Late Stage “Action Flow” Nurture journey

10. 10 New Customer Day 1 Welcome Day 3 Online Direct Group Training Working Session Day 7 Day 7 Active Inactive Active Inactive Growth journey

11. Create marketing that doesn’t feel like marketing Build “acquire, nurture and grow” journeys that are highly personal & contextual Design a growth marketing engine with the best technologies So how do you create earthquakes from basements?

12. GET IN TOUCH Michael Sharkey CEO & Co-founder @michaelsharkey mike@autopilothq.com

Creating Earthquakes from Basements

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