The document discusses how stores can attract or lose customers based on their environment and presentation. It notes that clear signage, well-lit displays, organized products, and pleasant music can encourage customers to spend more time shopping, while messy stores without prices or a dirty floor can drive customers away. It also advises that stores should have wide doors for comfort and personnel should not block entrances while talking.

1. ARE YOU PAYING
ATTENTION ?
How I see the world!

2. Before I enter the store
Sometimes, a lot of
information and methods are
inviting attention to some
audiences, but exclude
people who do not want this
kind of service!
- Small doors, and a lot of information. That’s make anyone
confused.
- The second it’s a cellphone seller, how about a Clown in the
door, that’s tell me they’re joking with me?

3. Before I enter the store
Stores that have good lighting
and a good showcase
mounted are more attractive.
Some need more information
to lure customers inside.
- Wide doors, make you more confortable to enter;
- The second photo makes you feel exactly what it’s sell.

4. Good Environment – Food
Market
 Good presentation
 Organized
 Playing music - helps
to spend more time
buying

5. Bad Environment – Food Market
 Mess
 No price on the
product
 Dirty Floor

6. Personnel
Personnel
talking in the
door, make
me and
other clients
go away.
How can we
enter?

7. Ending
 To accomplish this task I first
saw the videos displayed and
really got something true. We
have to turn our tourist eye to
better analyze the Augusto Terra –
opportunities of life. Entrepreneur - Brazil
 Never say something it’s not
for you. Maybe it’s a great
opportunity to you in other