2. Our mission at Bellycare is to determine what must be preserved, what must
give way to something new amid changing times, and continue evolving step
by step to protect human health throughout the world
OUR MISSION
3. Our corporate slogan
“In order for people to be healthy, everything around them must also be
healthy “
4. Evolving with a firm sense of our origins Looking to the future, we at Bellycare
remember our origins as we continue to break new ground. —Development of
new materials for protecting health and the pursuit of R&D focused on the
possibilities of probiotics. —Advanced quality assurance and the manufacturing
of products that protect the environment, and propagation activities that
promote understanding of Bellycare products
Our Vision
5. What is Bellycare ?
Bellycare is probiotic product which contains more than 6.5
billion beneficial bacteria(Lactobacillus caseistrain Shirota).
Bellycare comes in the form of capsules and health drink The
bacteria in Bellycare are resistant to gastric juice and bile and
reach the intestine alive to import proven health benefits. Daily
consumption of Bellycare helps to improve digestion and
strengthen the Gut .
6. INITIAL CAPITAL
Financial Assistance From
Govt. Sector
Amount (‘000$)
Biotech Ignition
Grant(BIG) Schemes
Biotechnology
Industry Partnership
Program(BIPP)
10,000
1,00,113
7. INITIAL CAPITAL
Financial Assistance From
Venture Capital
AMOUNT(‘000$)
Flagship Ventures
HealthCare Ventures
New Enterprise Associates
70,000
1,02,000
20000
9. Senior management
Chief Executive Officer
Sparsh Johari, PhD
VP OF R&D
Sarang Panandikar, PHD
VP OF FINANCE
Kinjal Galia, MBA
VP OF CLINICAL OPERATIONS
Amod Malusare, M.Sc. Biotech
10. Five Strategies for Success: Brave New
Biotech World
In the biotech industry’s early days, the benchmark for success for any early-stage
company was the nurturing of a biological discovery made in the lab through to
market approval. As a result, the value of any company achieving this goal
skyrocketed and its investors were rewarded for providing the risk capital that
allowed the company to operate and prove its product was safe and effective. Among
the choices that senior managers at life sciences companies faced more than two
decades ago was whether to enter into long-term joint partnerships with Big
Pharmacies, or stick with the goal of becoming a fully integrated pharmaceutical
company.
At the time, the fledgling industry was indeed highly dependent on the
pharmaceutical industry and its success measured, particularly by the capital
markets, in terms of how many strategic alliances a biotech had signed with Big
Pharma
11. Embrace changing business models:
The traditional model of a fully integrated pharmaceutical company — one that owns the
entire lifecycle of value creation from drug discovery, to development, to distribution — has
evolved. A shift to partner-driven models, in which biotechs rely on a complex network of
advisors, suppliers, service firms, academic centres, shared promotion, marketing, and
distribution relationships, is increasing.
Target new benchmarks for success
Take advantage of global arbitrage:
Biotechs will also need to look beyond their own borders for financing and
market opportunities to maximize the potential of certain technologies and
products. Emerging markets may place a much greater value on them
12. Be open to new ways to finance operations:
Successful companies will find a new way to finance. The venture capital
mechanism for raising money has weakened amid the high cost and long
timeline for drug development. Venture investors don’t have the ability
to provide round after round of financing and then wait 10 to 15 years
for a return.
14. ALLOTMENT OF FUNDS
DEPARTMEMTS AMOUNT(‘000$)
LOGISTICS
RESEARCH &
DEVELOPMENT
PRODUCTION
HUMAN RESOURCE
SALES & MARKETING
89048
2,45,000
9,70,000
1,80,000
6,70,470
15. Particulars AMT('000 $)
Net Sales 34,01,187
Cost of sales 15,17,781
GROSS PROFIT 18,83,406
Selling, general and administrative expenses 15,72,474
OPERATING INCOME 3,10,932
Other income(expenses):
Interest and dividend income 33,441
Interest expense -7,347
Foreign exchange gain 10,116
Equity in earnings of associated companies 27,564
Valuation loss on investment securities -20
Loss on impairment -4,327
Other-net 12,728
Other income -net 72,155
INCOME BEFORE INCOME TAXES AND MINORITY INTERESTS 3,83,087
INCOME TAXES:
Current 93,530
Deferred 26,742
Total income before minority interests 1,20,272
NET INCOME BEFORE MINORITY INTERESTS 2,62,815
Minority interests in net income 43,942
NET INCOME 2,18,873
19. Operational
Database
Database of
internal Data
Database of
External data
Business
Transaction
Business
Transaction
Financial
statistics for
control
Uses and
management of
funds
Financial
ES
Business
Transaction
Transaction
processing
system
Financial MIS Financial
applications
Database
Customer
suppliers
Database of
valid
transactions
for each TPS
Financial
DSS
Financial
Statements
20. FINANCIAL INFORMATION SYSTEMS(FIS)
Financial information is the lifeblood of a business – Enabling ensures an
appropriate, cost-effective financial management information system (FMIS)
is installed for timely, relevant and accurate information to support better
business decisions.
Benefits of FIS
integrated financial information Flexibility of reporting and additional control
over expenditure Less administration required within the business Tighter
views of budgets versus actuals
21. Financial MIS Subsystems and Outputs
• Financial subsystems
• Profit/loss and cost systems
• Auditing
• Internal auditing
• External auditing
• Uses and management of funds
22. Accounting Information System(AIS)
Subsystem of MIS that processes financial transactions to provide
(1)internal reporting to managers for use in planning and controlling
current and future operations and for non-routine decision making; (2)
external reporting to outside parties such as to stockholders, creditors,
and government agencies.
23. Accounting Information System(AIS)
Accounting Information System(AIS) combine the study and practice of accounting with
the design, implementation, and monitoring of information systems. Such systems use
modern information technology resources together with traditional accounting
controls and methods to provide users the financial information necessary to manage
their organizations
24. AIS Technology
Input
-The input devices commonly associated with AIS include: standard
personal computers workstations running applications; scanning devices
for standardized data entry; electronic communication devices for
electronic data interchange (EDI) and e-commerce. In addition, many
financial systems come "Web-enabled" to allow devices to connect to the
World Wide Web.
Process
-Basic processing is achieved through computer systems ranging from
individual personal computers to large-scale enterprise servers. However,
conceptually, the underlying processing model is still the "double-entry"
accounting system initially introduced in the fifteenth century.
Output
-Output devices used include computer displays, impact and nonimpact
printers, and electronic communication devices for EDI and e-commerce.
The output content may encompass almost any type of financial reports
from budgets and tax reports to multinational finan
25. Softwares used in AIS
Gnu Cash HomeBank TurboCASH
Microsoft Office Accounting Express
Banana accounting FlexAccount
Microsoft Dynamics AX
Microsoft Dynamics NAV
Microsoft Dynamics SL
Microsoft Office Accounting Professional
Microsoft Small Business Financials
SAP Business One
26. Inputs to the Financial Information System
Strategic plan or corporate policies
Contains major financial objectives and often projects financial needs.
Transaction processing system (TPS)
Important financial information collected from almost every TPS - payroll,
inventory control, order processing, accounts payable, accounts
receivable, general ledger.
External sources
Annual reports and financial statements of competitors and general news
items
27. GENERAL USES OF MIS INFINANCE
• MONTHLY ACCOUNTS OF TRANASCTIONS
• CASH FLOW
• SOURCES & USES OF FUNDS
• LEDGER & JOURNAL
• MONTHLY RETURN AND STATEMENTPROCESSING
• TRIAL BALANCE & BALANNCE SHEET
• PAY ROLE ACCOUNTING
29. LEGAL PROCEDURE
ENVIRONMENT PROTECTION ACT 1986
This Act is for the protection and improvement of the environment. This
Act was certified on 1/2/2013. Bellycare company is manufacturing Antibiotic
capsule and flavoured drink using Natural resources so it is not harming
human environment.
PRODUCT STANDARDS
No product can be imported ,manufactured, Stocked, sold or distributed
unless it meets the quality and other standard laid down in Drug Act. This Act
was certified on 26/02/2013
PATENTS ACT
Patents Act Was implemented on 29/05/2013
30. LABELLING
No product can be sold or distributed or manufactured in
India unless it is labeled in a manner provided by the Drug
rule.
Trademark
Trade mark Act was certified on 15/01/2013
Copyrights
This Act states that we have complete ownership of
the product. This Act was certified on 18/01/2013
31. ISO 9001.2008
We have to ensure that the customer can rely on the
product and get highest possible standard in quality and
service of Organization. This Act was certified on 10/3/2013
HACCP
Hazard analysis and critical control points (HACCP)
is a management system in which food safety is ensured
through analysis and control of biological, chemical and
physical hazard from raw material production to
manufacturing, distribution and consumption of the
finished product. This Act was certified on 25/03/2013
32. EXIM policy
This Policy was certified on 25/03/2013
Foreign exchange management Act 1999
This Act was certified on 5/04/2013
Law pertaining to intellectual property rights
This Act was certified on 20/04/2013
Engineered organisms or cells Act
This Act was certified on 8/05/2013
Revised DNA safety guideline
This Act was certified on 21/05/2013
35. Process
• Growing and fermenting the bacteria
• Process of centrifuging the mixture
• Freeze drying the bacteria
36. Problems with making the making
process
• Sudden freezing causes damage to cell walls
and intercellular structures.
• Oxygen and moisture cause bacteria to go
rancid….you have to keep them contained.
• Most bacteria won’t make it into your
intestine when digested. They’ll be degraded
in your acidic stomach.
39. Pepsin - FIDALGO Healthcare,Ludhiana
Vitamin-B Complex - Genecia Pharmaceuticals,
Mohali
Folic Acid - Star Biomed, Zarikpur
Vitamin C and Prebiotic Fibres - Fidalgo Health
Care, Ludhiana
Cryoprotectant - Fidalgo Health Care, Ludhiana
41. SUPPLY CHAIN
• Raw material and packaging material
• Material warehouses
• Manufacturing units
• Finished goods warehouses
• Distributer
• Retailer/Hospitals
• Consumer
52. PROCUREMENT:
• The act of buying goods, services from an
external source. It is favorable that the
goods procured at the best possible cost to
meet the needs of the acquirer in terms of
quality and quantity, sufficient time, and
location.
59. Strategic
• Plant
Location
• Market Share
• Competitors
• Production
Process
Tactical
• Planning
• Quality and
Inspection
Data
• Personnel
Operational
• BoM
• Inventory
• End Item
Data
60. MANUFACTURING MIS
• Material requirements planning (MRP)
– Determine when finished products are needed
– Determine deadlines accordingly
• Manufacturing resource planning (MRPII)
– Network scheduling
– Improve customer service and productivity
• Just in time (JIT) inventory system
• Inventory and materials delivered right before
usage
61. FURTHER SCOPE
• Computer assisted design and Manufacturing –
CAD/CAM
• Can be a source of data to other departments
such as Finance, S&D – eERP
• Can be extended to supply chain partners –
SCM
62. BASIC HR POLICIES
Human resource policies are the formal rules and guidelines that
businesses put in place to hire, train, assess and reward the
members of their workforce. All business analysts and
employment lawyers will advise a new business owner to get a
policy down on paper, even if it is a simple one drafted from a
boilerplate model. Having policies written is important so that it is
clear to all what the policies are and that they are applied
consistently and fairly across the organization. Moreover, when
issues concerning employee rights and company policies come
before federal and state courts, it is standard practice to assume
that the company's human resource policies, whether written or
verbal, are a part of an employment contract between the
employee and the company. Without clearly written policies, the
company is at a disadvantage.
63. HRIS
HUMAN RESOURCE INFORMATION SYSTEM
HRIS refers to the systems and processes at the intersection
between the human resource management and information
technology. It merges HRM as a discipline and in particular its
basic HR activities and processes with the information
technology field, whereas the programming of data processing
systems involves standardized routines and packages of
enterprise resource planning (ERP) software.
64. SUBJECTS COVERED BY COMPANY HR
POLICIES
• Equal Employment Opportunity policies
• Employee classifications
• Workdays, paydays, and pay advances
• Overtime compensation
• Meal periods and break periods
• Payroll deductions
• Vacation policies
• Holidays
• Sick days and personal leave (for bereavement, jury duty, voting,
etc.)
• Performance evaluations and salary increases
• Performance improvement
• Termination policies
65. DATA RESOURCES OF HRIS
• Personal application form
• Appointment letter
• Attendance and leave record
• Appraisal form
• Wages and salary agreement
• Record of sources of recruitment
• Industry data on manpower skills performance
• Bio-data
• Production data
66. OUTPUTS IN TERMS OF REPORT
• Report on manpower requirement
• Standing reports submitted to the government agencies like
income tax office, ESI authorities
• Performance appraisal report, PF report
• Report on training and development program conducted,
their success and failure.
67. Having a human resource policy in place from the start can help to
avoid this situation. The business owner who takes the time to
establish sound, comprehensive human resource policies will be far
better equipped to succeed over the long run than the business owner
who deals with each policy decision as it erupts. The latter ad hoc style
is much more likely to produce inconsistent, uninformed, and legally
questionable decisions that may cripple an otherwise prosperous
business. For as many small business consultants state, human
resource policies that are inconsistently applied or based on faulty or
incomplete data will almost inevitably result in declines in worker
morale, deterioration in employee loyalty, and increased vulnerability
to legal penalties. To help ensure that personnel management policies
are applied fairly, business owners and consultants alike recommend
that small business enterprises produce and maintain a written record
of its HR policies and of instances in which those policies came into
play.
68. • Communication with managers and supervisors. Formal
policies can be helpful to managers and other supervisory
personnel faced with hiring, promotion, and reward
decisions concerning people who work under them.
• Time Savings. Prudent and comprehensive human resource
management policies can save companies significant
amounts of management time that can then be spent on
other business activities, such as new product
development, competitive analysis, marketing campaigns,
etc.
• Curbing litigation. Members of the legal and business
communities agree that organizations can do a lot to cut off
legal threats from disgruntled current or ex-employees
simply by creating—and applying—a fair and
comprehensive set of personnel policies.
69. Objectives:
• Put recruitment model in place to support staff recruitment
• Consult with search committees, hiring managers, HR partners,
and central HR to serve as a resource in ensuring equity in the
hiring process
• Continue to promote “Belly care”as a great place to work and a
great place to live
• Document and broadly communicate available recruiting
services and hiring options to support faculty and staff hiring
• Identify and recommend opportunities for improving the overall
total rewards package for our employees
70. • Collaborate with relevant departments to provide education and
training on issues related to equity, compliance, inclusion, and
diversity
• Provide oversight for the elimination of physical barriers that deny
access to individuals with disabilities
• Support institutional diversity and inclusion initiatives through
data for decision making, compliance oversight, policy updates,
and strategic collaboration and support about programming and
direction
• Identify and recommend a Learning Management System
purchase to support compliance and professional development
training tracking
71. • Deepen and strengthen consultative relationship with senior
leaders and HR partners to support change initiatives
• Institutionalize climate data as a standard metric to gauge progress
over time
• Provide additional avenues for alternative dispute resolution to
ensure equitable approaches for all employees to resolve
workplace conflict
72. HR Budget
• The Budget which was Quoted by HR
department Was 18.5 crore But the Finance
department sanctioned 18 crore.
• The sanctioned money was utilized for the
welfare of the employe’s and their salaries.
76. The Recruitment Process:
The recruitment process begins when you know you
need someone new in the department, either because an
existing staff member has left, or because there is new
work to be done. It doesn’t finish until after the
appointment has been made.
Our Company takes 28 to Recruit an employee
77. Company Stages
• Identify Vacancy
• Prepare Job Description and person Specification
• Advertise
• Managing the Response
• Short-Listing
• Arrange Interviews
• References
• Conduct the Interviews
• Compile Interview Questions
• Decision Making
• Convey the Decision
• Appointment Action
78. Recruitement For Sales
Departement
• What medical Knowledge do you have about
Biotech?
• Describe competencies or behaviors to be
demonstrated by a pharmaceutical sales manager?
• What knowledge do you have about the Product?
• Reiterate the responsibilities of a pharmaceutical
sales representatives?
• Demonstration of selling skills
79. Recruitement For Finance
• Can you walk me through a cash flow statement?
• Why do capital expenditure increase assets, while
other cash outflows, like paying salary, taxes etc, do
not create any asset and instead create an expense?
• Is it possible for a company to show a positive cash
flow but be in a grave trouble?
• How is it possible for a company to show positive net
income but go bankrupt?
• Why are increases in accounts receivable a cash
reduction on the cash flow statement?
80. Recruitment for Research
Scientists
• How many years of experience do you have in
research field?
• What is an ideal working environment for you?
• If you had a conflict with another member of
your team, how would you resolve the conflict?
• Do you prefer to work on one project to
completion or several projects at
once but only contribute a percentage to each
one?
81. Recruitment For Business
Development Officers
• Tell us about your desire to work in a role here at
our company?
• Why should the we hire you as business
development position?
• Do you think you are ready for shift in positions?
• What challenges are you looking for in this business
development position?
82. Recruitment for Biotech Engineers
• Why should we hire you?
• What kind of work experience do you have till
now?
• How have your strengths helped you in getting your
work done?
• Do you think you can live up to the expectations of
the organizations?
83. Recruitment For Lab Technicians
• What characteristics do you possess that make you
a qualified lab technician?
• Are you proficient with laboratory equipment
typically used by lab technicians?
• Do you have experience working in teams?
• Give an example of your daily routine as a
technician
85. MIS In Human Resource
Management
• A human resource information system (HRIS) is
defined as a computer based application for
assembling and processing data related to
the human resource management (HRM) function
• Reports may address any of a number of different
HRM issues (e.g., succession planning, compensation
planning, equal employment opportunity
monitoring). HRISs also generally include tools by
which users or system administrators may generate
ad hoc reports and select specific cases or subsets of
cases for display.
86. • Human resource managers had little opportunity to
design sophisticated reports and computer-based
analytical tools to aid in managerial decision making.
• There is also a trend toward enterprise-wide
applications that integrate information system
applications for various managerial functions
(e.g., marketing, finance, human resources), which
facilitates communication across functional areas,
economizes on information system development at the
enterprise level, and allows firms to collate information
from multiple sources to facilitate strategic planning at
the business unit and corporate levels. Examples of
commonly used integrated systems that include
HRIS modules are SAP and Oracle.
87. Systems and subsystems of HRIS
• Staffing
- Personal record keeping system
-Employee skill inventory system
-Forecasting personal requirement system
• Training and Development
-Performance appraisal planning
-Succession planning
• Compensation
-Salary forecasting
-Incentives planning
• Governmental reporting
88. It gives following output in terms
of report
• Report on forecast of manpower requirement
• Standing reports submitted to the government
agencies like income tax office ESI authorities
• Performance appraisal report , PF report
• Report on training and development program
conducted , their success and failure
89. Overcoming the problems
• Coating the bacteria with cryoprotectant
• Freeze drying the bacteria
• Storing the bacteria with vitamin c and
prebiotic fibers
• Mixing them with digestive enzymes
90. Embrace changing business models:
The traditional model of a fully integrated pharmaceutical company — one that owns the
entire lifecycle of value creation from drug discovery, to development, to distribution — has
evolved. A shift to partner-driven models, in which biotechs rely on a complex network of
advisors, suppliers, service firms, academic centres, shared promotion, marketing, and
distribution relationships, is increasing.
Target new benchmarks for success
Take advantage of global arbitrage:
Biotechs will also need to look beyond their own borders for financing and
market opportunities to maximize the potential of certain technologies and
products. Emerging markets may place a much greater value on them
91. Be open to new ways to finance operations:
Successful companies will find a new way to finance. The venture capital
mechanism for raising money has weakened amid the high cost and long
timeline for drug development. Venture investors don’t have the ability
to provide round after round of financing and then wait 10 to 15 years
for a return.
106. ROLES OF MARKETING MANAGER
• Market Research.
• Developing the Marketing Strategy And Plan
• Customer Relationship Management (CRM)
• Managing Agencies.
• Management of The Marketing Mix
• Product
• Price
• Place
• Promotion
• Measuring success
• Ensuring timely delivery
• Researching and reporting on external opportunities
• Understanding current and potential customers
• Making customer focused decisions.
•
107. Situational Analysis
Probiotic literally means for life and are define as living
micro-organisms which upon investigation in certain
number exert health benefits in humans and animals
beyond inherent basic nutrition.
BENEFIT OF PROBIOTIC
Restoring the balance of the gut flora by increasing the
number of benefit bacteria.
Producing substance in the gut, such as lactic acid, that
helps to suppress the growth of disease-causing bacteria.
Competing with disease-causing bacteria for nutrients and
spices.
Reducing the concentration of toxins.
109. SEGMENTATION STRATEGY AND
MARKET TRENDS
• Demographic segmentation
Age
Gender
Income
Spending Pattern
Occupation
Education
Family Size
110. • Population
Total – 1,210,193,422
Males 623,724,248
Females 586,469,174
Literacy
Total 70.14%
Males 76.07%
Female 60.36 %
Density of population
Sex ratio per 1000 male 940 females
Child sex ratio (0-6 age group) per 1000 male 940 females
111. Demographics Segmentation
• The Indian is younger, more urban, with greater
disposable income and high purchasing power parity
(PPP) Urban consumer are more busier and more
affluent, thus more willing to pay for conveniences. The
main impact of urbanisation has created a growing
demand for convenient product.
112. Geographic Segmentation
• It is based on rural v/s urban cities
The reason for doing geographical segmentation is that
the region where people live has a big impact on their
lifestyle and thus we divided the population into rural and
urban population.
In rural area people follow a more balance life style than
urban people and also rely on natural method to remain
healthy therefore in comparison to the urban areas there
is limited scope of growth in the rural areas.
114. CURRENT SEGMENTATION STRATEGY OF iMMUNE+
• The current segmentation and targeting market of
bellycare is housewives as they can connect with the
benefits of bellycare use it for their family. Their brand
ambassador Shilpa Shetty who is married woman also
conveys their target the India woman is worried about
her family’s health.
• With the increase in storage capacities for products like
bellycare it has broadened the urban market as a
segment as they have tie ups with retails stores and
confectioners thus making it more easier for consumers
to get access to their products.
115. BENEFIT SEGMENTATIONS
In this type of segmentation the benefits of a products
like Yakult which is that is a natural product with a good
taste which is very good for the digestive system, readily
available at stores nearby are highlighted and the market
that readily connects with each attributes are Indian
women who their family’s to remain natural fit and other
people who due to their life style are finding it difficult to
maintain a healthy life style.
116. Market Targeting
The urban Indian women who knows her family i.e
children husband and elder members are not having a
balance life style and she is not able to do much about it
because of some constant. Thus with a product like
immune which is good in taste, natural, easily
accessible, relatively cheap and keeps the digestive
system fit she can easily rest her worries.
117. • The good segment that we would be targeting is the
bachelors who are living away from their families and are
either working for multinationals or pursuing education.
Since they hardly maintain a balanced diet and are a
regularly dinning outside they don’t carry healthy digestive
systems and considering there hectic schedule they hardly
can do anything for it. This would also include they atomic
families that are living in the metros along with tier 1 cities.
The data supporting this targeting is the Indian antacid market has reached 220
crore market sales by 2010-11 and is expected to grow at a CAGR of 5.1%.
also of this revenue 72% of the share is urban
118. • And third, the women residing in metro Sec a and b1
married with kids in age group of 25-55 with a family size
of 3-5 and in favour of healthy nation and a hint of price
sensitivity.
120. COMPETITION ANALYSIS
• The closest competitor is the fermented milk drink –
mother dairy's nutrifit
• Target market served
Urban Indian women, elder members, women residing
in metro of age group25-25
-bachelors living away from family
• Product
- contains 6.5 billion probiotic bacteria improve digestion
and build immunity when consumed daily
121. • Pricing
The price is reasonable for the product as for those who
are health conscious
• promotion
various sales promotion tools have been applied such as
online sales, home delivery, publicity, personal selling
123. RETAILING
• There are more than 6000 stores where the
product is being sold
• The monthly target is being decided according
to the geographical area and the target
market
• In recent year retail market has been boosted
as according to the survey 20million people
consume the product
124. • Target is made to reach at least 100 million people
within some years
• Products are sold in urban areas such as delhi,
mumbai, surat, baroda, pune, patiyala, ludhiyana,
lucknow, chennai, varanasi, bihar and many more
are targeted
• Target is made to sell 50,000 bottles per day
126. MIS TOOLS FOR MARKETING
• USER INTERFACES – the manager has the right
to analyze the marketing information and take
decisions as per the market
• APPLICATION SOFTWARE – collect, analyze
and manage for the purpose of developing the
information necessary for market decision
127. • DATABASE MARKETING – the data files are
organized and stored
• SYSTEM SUPPORT – the manager who
maintain and manage the system assets
including software, hardware, network,
monitor its activity and ensure compliance
with organizational policy
128.
129.
130. Outline Of Long Term Vision
BELLECARE Vision 2020 is a medium- to long-
term management plan formulated in the year
of its 1ST anniversary to clarify what it aspires
to be in the next 5 years.
132. QUALITATIVE GOALS
We contribute to the health and happiness of people around the world
through pursuit of excellence in life science in general and our research and
experience in microorganisms in particular
BELLECARE Vision 2020 Let’s Build BELLECARE Future
Together!
Corporate philosophy
Let’s promote the idea that a healthy intestinal tract leads to a long life, to as many
people as possible on the earth! Let’s apply our unique combination of preventative
medicine and therapeutic medicine to realize a healthy society! -Let’s offer satisfaction
and happiness to our customers and ourselves by whole-heartedly delivering the best
technology with gratitude!
133. QUANTITATIVE GOALS
NO OF
BOTTELS AND
CAPSULES PER
MONTH
CONSOLIDATED
SALES
CONSOLIDATED
OPERATING
INCOME
2,00,000
34,01,187 (in
‘000$)
4,71,857 (in
‘000$)
15,00,000
70,00,000 (in
‘000$)
12,00,000 (in
‘000$)
FY 2015 FY 2020
Up 13
LACS
About
double
About
triple
134. Run-up period before a leap forward
Prepare a base of business model, for goal of FY2020
In the Indian Pharmaceutical business, we built a base for
growth in the mature domestic market. We bolstered our
research and development bases, improved the efficiency of
production bases, and promoted the value
of probiotics, which is the core of our business. As a result, we
achieved a certain level of success.
In the overseas Pharmaceuticals, we are striving to
cultivate and expand the markets and strengthened the supply
system, which drove forward the overall performance of the
business.
While the pharmaceutical business faced tough conditions due to
the impact of NHI drug price revision, we worked to enhance the
business with focus on oncology by driving forward development
of products in the pipeline.
135. NEED TO ACHIEVE IN 5 YEARS
Strengthening of research and development bases
Bellecare Central Institute for Microbiological Research: construction of
2 research blocks (starting by October 2016; to be completed in 2018)
Driving forward the second phase of capital investment plan
expanding plants from 1 to 7
Full-scale operation of Hyogo Miki Plant (December 2016)
Strengthening of existing brands
Improvement of core products’ value (launch of New Bellecare in November 2019)
• Continued implementation of value promotion activities
• Strengthening of research and development bases
Approval for treating pancreas cancer and promotion of the process for
gaining approval for treating stomach cancer
136. BELLYCARE Group aims for a dramatic growth, primarily through business
promotion in accordance with the corporate philosophy, based on the
preparation of a business model that is continuing from Phase I.
We contribute to the health and happiness of people
around the
world through pursuit of excellence in life science in
general and
our research and experience in microorganisms in
particular
Corporate Philosophy
Significance of Phase II Plan
137. Concept of Phase II: Plan Formulation
We will further promote globalization by spreading the
probiotics value promotion activities around the world, which is
the core of the Bellecare business.
We aim for sustainable growth by strengthening our research
and development capabilities as well as by offering unique
products whose effectiveness has been scientifically proven
and providing services that only Bellecare can provide.
The entire group will work together to contribute to people
around the world (local communities) through practice of the
corporate philosophy.
Concept For Achieving
Goals
138. Continue to grow the group by deploying the most appropriate strategies for each
phase of introduction, growth, maturation, and rebuilding in respective areas of the
global market. Also, drive forward development of the foundation of the domestic
business, which leads the next generation global businesses.
Expand and cultivate markets
(penetration and expansion)
Rebuild Business Model
Maturation
period
Rebuilding
period
Growth
period
Introduction
period
139. Management Benchmarks
[1] Operating income margin
In Bellecare Vision 2020, we are targeting sales of 700.0 (in’000$)
and operating income of 120.0 (in ‘000$) (operating income
margin of 10%) in 2020. We will continue to improve profitability
and aim to achieve 10% operating income margin in 2018.
[2] Return on equity (ROE)
We will aim for an ROE of 9% in 2018 by improving management
efficiency while working to maximize net income.
[4] Equity ratio
We will aim to improve it to 57% in 2018 by further strengthening
our financial structure.
[3] Return on assets (ROA)
We will aim for an ROA of 9% in 2018 by improving investment
efficiency while working to maximize ordinary income.
140. Segment-based Strategy:
PHARMACEUTICALS
Strengthen
operating base and
promote reforms
Strengthen R&D powers
to take the lead in the
preventative medicine era
Establish brand superiority in the
probiotics market
Offer safe, secure and high quality
products
Strengthen and innovate a
business model that can adapt to
the changing times
Pursue value promotion closely
linked to local communities
141. T&C**
The statements in this material with respect to the plans
and forecasts are forward-looking statements, except for
the facts of the past, and involve uncertainties. Actual
business performance may significantly differ from these
forecasts due to various factors.
Information in this material is not aimed at soliciting any
investment. The company does not provide guarantees of
any kind regarding the contents of this material. The
company or parties providing the information assume no
responsibility for any damages resulting from this
material.
142. MIS TOOLS
Forecasting Software
MJC²'s i-Data forecasting software
I-Data is fully e-enabled to allow automatic data capture from remote sites
via intranet or internet, and integrates easily with ERP databases and
tracking systems.
