1. Public Safety Campaigns

2. Public Safety Campaigns
● Rhetor – City officials, traffic departments
● Public Service Announcements - campaigns to
“encourage cyclists to wear helmets”.
● Audience – People who ride bikes with/without
helmets
● Rhetorical Situation – Images commonly depict
crashes, showing head impact. Often use fear to
encourage helmet use.
● “Thinking saves lives”
● “Be careful when transporting fragile goods”