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Helmet Ads
Helmet Ads ● Rhetor – Helmet companies (such as Giro, Bell, Nutcase) those with financial interest in selling helmets. ● Audience – People who ride bikes with/without helmets, helmet consumers ● Rhetorical Situation – Ads focused towards cyclists use fear, style, aerodynamics, proper fit, and fun as an angle for selling. Sometimes marketed as a necessity.

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Helmet adspresentation

  • 2. Helmet Ads ● Rhetor – Helmet companies (such as Giro, Bell, Nutcase) those with financial interest in selling helmets. ● Audience – People who ride bikes with/without helmets, helmet consumers ● Rhetorical Situation – Ads focused towards cyclists use fear, style, aerodynamics, proper fit, and fun as an angle for selling. Sometimes marketed as a necessity.