This document summarizes a YouTube video from the Brain Injury Association of America that aims to raise awareness among parents and child bike riders about the dangers of not wearing a helmet. The video uses emotional appeals to depict a scenario where a bully mocks a child for wearing a helmet but gets injured in an accident, aiming to convince viewers that wearing a helmet makes one the smarter rider and helps prevent brain injuries.

1. “Bully” YouTube Video
● Rhetor – Brain Injury Association of America
– Mission: be the voice of brain injury. <http://www.biausa.org/>
● Audience – parents, children who ride bikes
● Rhetorical Structure – We are meant to see that riding
a bike without a helmet is dangerous. Pulls at our
emotions (pathos). We see justification for the bully
not wearing the helmet, and are meant to conclude
the child wearing the helmet is the smarter rider.
● March is Brain Injury Awareness Month!