Conférence de Christian Guellerin SENAI - Escola Francisco Matarazzo - São Paulo - Mai 2015

1. Design for innovation
Honorary President of Cumulus
President of France Design Education
Executive Director of L’École de design
Nantes Atlantique

2. « Bom dia »
C. Guellerin – SENAI – Escola Francisco Matarazzo – May 2015

3. A design-friendly context
- Culture, values, Morals
- New industrial paradigms
- Economy of contribution versus economy
of consumption

4. No crisis ever, but a crisis of imagination
and creation

5. Culture, values and Morals
In a context that challenges spiritual and moral
Values, culture shock brings into question the
whole of moral and spiritual values upon which
We had originally built and locked away our
society

6. Culture
There within lies a pantheistic approach
one looking to track down « god » and
spirituality most trivial-looking aspect;
It is about rediscovering meaning, virtue and
Identity.
The concept of « designed by » will replace
The concept of « Made in »

7. Industry
It is no longer about improving even more on
what we already know how to do
But about doing something else with what we
know how to do
The capacity to innovate will become
a priority

8. Marketing
Twitter, Wikipedia, Facebook… all are leading
the way in a radical change in the relationships
between goods and consumers.
They will intervene more and more in the
conception of the goods they consume

9. Marketing
We shift from an economy of consumption to
an economy of contribution
It is likely that the role of the designer will take
the precedence over that of the marketer

10. Thank you very much
Obrigado
c.guellerin@lecolededesign.com