Atos whitepaper - Is consumerization technology good for business?


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How can you open up your enterprise to the vast array of consumer devices available without opening it up to risk?
The recent Olympic and Paralympic Games were a perfect microcosm for a BYOD, or ‘Bring-Your-Own-Device’ strategy. The advantages of such a policy for your enterprise are clear: continuous renewal of technology, increased personal productivity and less reliance on support desk functions, to name just a few.

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  • How can you open up your enterprise to the vast array of consumer devices available without opening it up to risk?

    The recent Olympic and Paralympic Games were a perfect microcosm for a BYOD, or ‘Bring-Your-Own-Device’ strategy. The advantages of such a policy for your enterprise are clear: continuous renewal of technology, increased personal productivity and less reliance on support desk functions, to name just a few.
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Atos whitepaper - Is consumerization technology good for business?

  1. 1. CWhite paper consumerization technology is it really good for business?Your business technologists. Powering progress
  2. 2. Consumerization technology.Is it really good for business?Consumerization in the enterprise is one of Contents Legal, regulatory andthe most hotly debated issues today. To take security considerationsadvantage of consumerization, CIOs must Definition and scopeask two questions: “why shouldn’t we?” What are the major regulatory and Why aren’t organizations exploiting the vast governance issues that stand in theand “why do employees have access to array of consumer devices in the world today? way of consumerization?better, faster, newer technology at homethan at work?” Enabling diversity – embracing Why stop at devices?This white paper explores how consumerization consumer choice Are there limits to the concept of Bring Yourcan deliver significant benefits to an How can an enterprise give employees the Own in the workplace, allowing employees’organization, and what the key considerations same technology choices that are available own applications, email platforms and evenare when looking to adopt a consumer or a at home? cloud data?‘bring/buy-your-own (BYO)’ scheme. Today’sBYO discussions are limited to device choice,but shouldn’t BYO extend further into other The business context – consuming A vision of the futureaspects of the corporate infrastructure? the benefits What lies ahead for business as theThis paper outlines the potential benefits What is the payoff for consumerization? boundary between personal and workingof adopting this way of working. life increasingly blurs, spurred by advances The technology context – in consumer technology? breaking down the walls Taking the first steps How can businesses prepare for new trends and employee behavior – and why is the walled to consumerism garden approach about to change? What are the simple and feasible moves to make right now?2 Consumerization technology is it really good for business?
  3. 3. Definition and scopeThere are compelling reasons why consumerization can have apositive impact on the enterprise, but blockers must be removedto make change possible and benefits clear.An IT infrastructure provides the backbone of The working environment as we know it This paper will show the compelling reasonsan organization in the 21st Century. Without today is changing. The types of jobs that why consumerism can have a positive impactthe correct infrastructure, an organization exist, the ways of communicating and sharing on the enterprise, highlighting which blockersrisks being inefficient and uncompetitive with others and the demands of the next must be removed in order to make this changein a highly competitive world. At the same generation of employees are pushing the possible and how a corporate organization cantime, a state-of-the-art infrastructure is not boundaries in every way. ’Cool’ new devices benefit from challenging norms and asking whygoing to automatically make an organization and technology is available to consumers first, they shouldn’t be adopting this approach.a class leader; it is the people who use the and where previously only large organizationsinfrastructure that make that possible. A and governments produced and consumedcorporate IT infrastructure covers a wide array information (prosumers), today everyoneof technology, ranging from data centers, connected to the Internet is a prosumer,business applications and networking to the creating, sharing and storing data fromdesktop PC or laptop used to access company a wide range of and systems. Traditionally, this has beenan environment restricted and standardized So why has the corporate world stood still andinto a homogeneous environment in order to remained such a monolithic and homogeneousdrive down the cost of management and keep environment when the way of working iscontrol of corporate assets. evolving, despite legacy foundations? Why shouldn’t organizations take advantage of theTowards the end of the 20th Century, corporate vast array of information, skills and consumerIT infrastructures evolved rapidly. At the same devices in the world today? This is the concepttime, personal computing and the Internet of consumerism. Devices, services or softwarewere considered to be relatively new concepts that is intended for the mass consumer marketin an embryonic phase. As a result, the use can cross over and equally be used in aof technology in the home was limited and corporate environment. Bring Your Ownpeople often only accessed a computer at (BYO) is a core part of this concept, referringwork, using a corporate device. Fast forward to to end users providing their own tools,today and the inflexion point where consumer typically a computer or smartphone.IT caught up and was on a par with corporateIT is now just a distant memory. Computersand the Internet are a part of everyday life foralmost a third of the world’s population. Theavailability of desirable consumer electronicshas escalated, at a growth rate with an uncannysimilarity to that predicted by Moore’s law.Consumerization technology is it really good for business? 3
  4. 4. Enabling diversity –embracing consumer choiceCorporate boundaries are fading and a new Gen Y generationworkforce demands a new way of working. About to enter theworkforce is Generation Z – digital natives, with life-long use of theInternet, instant messaging, text messaging and smartphones.Transforming a business can be complex, and For an organization to support both a Which approach is right forenabling a consumer-based model requires traditional locked-down estate of technologies which business?management to show vision. Some key together with a new-world openness maychanges must be implemented. become too cost prohibitive. But not realizing There are a number of different ways in which the benefits of new ways of working, whilst consumer schemes can be introduced, andPrimarily it is about providing the employee having to continue to support legacy ownership of device is often a topic for debate.the same level of choice within the corporate processes, may impede progress. Whether the device is the user’s personal PCenvironment that they expect in private, (BYO) or whether it is a PC purchased throughbut with key control systems in place so Reward a company preferred supplier scheme, viaas not to introduce risk to the business. an online webshop for dual use, similar to aThis is the concept of enabling diversity A BYO scheme can be delivered as part of company car scheme, the end result is similar.and a key stepping stone in realizing a an employee reward scheme and can have Different approaches each have an impact onnew way of working. a beneficial effect in a number of different procurement, HR and remuneration terms and ways. Positive feedback from employees and conditions for the end user.Consumerization will be the most significant an attractive working environment for thetrend affecting IT departments in the coming workforce of tomorrow will have a significant Each approach has different benefits that mustyears. It is no longer acceptable to provide positive impact. This, combined with the be reviewed in defining the right approach forworkers with a workplace environment removal of the de-motivating factor of having an organization. What remains common totechnologically less developed than their to struggle with an IT department to be able all approaches is that the end user becomesworkplace at home. At the same time, to work efficiently and an increased level of accustomed to the infrastructure changescorporate boundaries are fading and a new trust, will be seen as reward enough by many. required to secure such a new way of working.generation (Gen Y) workforce is demanding a This could even be extended by offering Each approach has different benefits that mustnew way of working. And about to enter the supplementary benefits, such as insurance be reviewed in defining the right approach forworkforce is Generation Z; digital natives, born schemes, negotiated prices or other options an organization. What remains common toin the 1990s, that have had life-long use of the around the core BYO offer. all approaches is that the end user becomesInternet, instant messaging, text messaging accustomed to the infrastructure changesand smartphones. They demand even better At Atos, an employee webshop enables required to secure such a new way of working.information technology tooling. users to choose their own corporate mobile phone from a wide range of devices.Choice Budget for purchase, trade-up options and delivery are all carried out by the user via aSome people do not like change, nor do they self-service portal, which is integrated intolike choice. It should be recognized that some payroll systems. The BYO phone service hasindividuals will be more proactive and embrace over 3,000 satisfied concepts than others. Some users expectto be provided with the tools to do their jobrole, whilst others strive to gain the freedom tomake their own choices.Any organization considering the introductionof BYO equipment must consider whetherwhole or part adoption of the concept isappropriate, together with opt-in, opt-outor mandatory schemes. Offering choice toemployees may increase complexity, especiallyin the short term, with consequences not onlyin the technical domain, but also for HumanResource (HR) policy, employee relations andmany other aspects of business.4 Consumerization technology is it really good for business?
  5. 5. The business context –consuming the benefitsPersonal productivity can increase if workers use a device theyare used to. If an employee uses a device with personal data on,then they are more likely to respect it and lose less time dealingwith support issues.If implemented correctly, there can be There are some good examples of where a For example, fixed staff may not benefit fromsignificant business benefits to adopting a consumer scheme provides benefits. Typically, the approach and a BYO scheme is unlikely toconsumer-based model. These can be a contractor is given a device (or two; a be seen on production lines or in call centers.realized in a number of different ways. smartphone and a laptop) to use whilst they It is also unlikely that important devices, are working for an organization, on top of the such as point-of-sale devices or devices inGiven the current economic situation, cost premium price for their services. By supporting hospitals will be found running on someone’sreduction is a high priority. Whilst some a consumer model, companies can demand personal laptop.investment is usually required to enable a BYO that the contractor arrives fully equipped withscheme, it is possible to reduce infrastructure those devices. This reliance on personal devices can help acosts by removing device hardware costs and business be more reactive and flexible. Fasterreplacing them with an employee purse or There is also a risk to the business that the change is possible if the size of the corporateallowance. Significant savings can be made launch of a BYO scheme without the right infrastructure is smaller and more focused onby avoiding refresh projects where logistics planning can be costly. Users might choose what is important to the business. By default,and support costs can be significant. This inappropriate devices or spend too much business continuity measures are built intodirect reduction in cost is compelling to many time distracted by their social life, rather than flexible computing approaches. Separation oforganizations. Finally, there are facilities costs working. It is possible that using a BYO device the user from a device and building meansthat corporate organizations must pay. If more is more complicated than using a corporate that a disaster in a building does not preventusers are mobile or home-based and using device if the right infrastructure changes the user continuing their job.their own devices then it becomes possible to are not made. Checks can be put in placereduce the amount of office space required. to mitigate such situations. Two ways to Finally, BYO has strong green credentialsHigher user-to-desk ratios and simplified office safeguard against lost productivity are and can be considered a more sustainableconfigurations turn buildings into meeting forcing users to choose devices with approach. This is because the total numberplaces rather than fixed locations. support warranties and adjusting the of devices managed is reduced significantly. way personal objectives are measured. By eliminating the corporate laptop theIf implemented correctly, BYO schemes can number of devices an employee has atimprove productivity and efficiency. By focusing As well as the potential for negative user home is also reduced.on business processes and application delivery behavior, it is possible that BYO simply doesto users, it is possible to improve the way of not fit with a job role or industry sector.working by simplifying access to applicationsand making them more widely available to Role Days Rate Totalusers, from a wider set of locations. Exec Project Board 10 1500 10000Personal productivity can increase as a result Procurement time 10 900 9000of the user using a device that they are usedto and that suits their style of working. Also, if Project Management 50 900 45000an employee is using a device they choose or Planning and testing 50 750 37500one with personal data on, then they are morelikely to respect that device and as a result Process/documentation 20 750 15000lose less time dealing with support issues or Rollout time 40 600 24000worse. Combine this with the fact that thenew found flexibility is highly appreciated by Problem Resolution 20 600 12000employees and the result is typically more Total $160,000dedication and commitment. A recent multi-site mobile phone rolloutIf implemented correctly, there can be program for 5000 users managed by Atos cost approximately $160k. Time spentsignificant business benefits to adopting a selecting and testing devices, planning and performing the physical handover andconsumer-based model. configuration of phones can be avoided by enabling employees to source and set up the phones themselves.Consumerization technology is it really good for business? 5
  6. 6. The technology context –breaking down the wallsIt is no longer feasible to manage every single device that interactswith the business infrastructure. Instead, the environment in whichthey operate needs to be managed.The corporate network is an organization’s Despite the above, cloud-based services will Security – when devices are nowalled garden. It provides an infrastructure take some time to become common place and longer managedclosed off from the outside world with restricted this means that enterprises are at risk of notaccess to employees. taking advantage of this new way of working The traditional walled garden model has some now. So what else can be done? fundamental problems; it neglects what isGenerally, the network is inflexible and important to organizations and where thecan make it difficult to communicate and Network threats to an organization originate from. It is nocollaborate with others (often in their own longer feasible to manage every single devicewalled garden environments). However, it is The walled garden approach to corporate that interacts with the business infrastructure.perceived to be a highly secure solution and, network design is something that must change. Instead, the environment in which they operateby standardizing what happens inside this safe The traditional approach to corporate LANs, needs to be managed. This will be achievedhaven, costs can be reduced and controlled. WANS, fixed offices and resilient networks through the following approaches: is, in many cases, no longer fit for purpose.This is a risk adverse approach to security, It may still have a key role to play in some „„Manage the core network – use advancedbut it has often prevailed and often for very organizations, but these will gradually become Network Access Control (NAC) or Networkgood reasons. The challenge of protecting an the minority because the model no longer fits Access Protection (NAP) technologies toenterprise IT infrastructure from all the threats the requirements of all organizations. protect the environment and also implementin the world is a significant one, before personal secure network areas where restricteddevices are even introduced into the equation. The need for mobility has acted as a catalyst for access must be maintained for customers change, but consumerism could speed up the „„Secure data – by centralizing corporateBut for how long can security be the reason rate of change further. The speed will depend data and encrypting it whilst in transitfor not changing and is it really the most on the type of organization, but in general and at rest, (controlling access by)cost-effective option? How can organizations these trends will be common: application-based access policies,prepare for new trends in order to take exploiting SSL VPN technologiesadvantage of new ways of working before „„Shrink the corporate network to the edge of the datacenter and use the Internet instead „„Stolen devices – an organization maythe competition does and what are the key choose to wipe devices once reported stolen,technology reasons and choices that deploying of a corporate WAN for access to services regardless of ownership. This might appeara consumer approach forces an enterprise IT „„Reduce costs by reducing the number of in the terms and conditions for the employeeorganization to think about? office locations through home-working that, if a device is stolen, then the owner initiatives and increased mobile working of data contained on the device is able toCloud „„Deploy network access control security remotely ‘kill’ or wipe the device measures. Enable a quarantine solutionSo why is this about to change? Economic „„Maintain Quality of Service for business where unknown devices can be identifiedpressures mean that cash to invest in processes – new ways and basic filtering and moved to a network segment withtechnology improvements is limited. The „„Exploit changing consumer patterns – for limited services and open Internet access.advent of cloud-based services is having a instance, increasing bandwidth available This allows any device to connect to thepositive impact on this. Updating technology, to the home worker through broadband, corporate network without risk of data lossproviding business users with more reducing the requirement for centrally- or threats to internal systems. For devicesfunctionality and capability without significant provided corporate bandwidth that are identified as ‘known’, enforce checksCapEx investment is very attractive to many such as a security patch level, AV signature or „„A change of emphasis – to focus onorganizations. The key industry players are certificate, before allowing access to the core securing applications, and data in particular,placing significant investment in changing network services rather than the device, through the usethe way users store and share data, accessinformation and communicate via the cloud. „„Enable simple remote access. Allow of secure containers employees to connect over standard „„Identity is a major consideration inOnce an organization is using cloud services, Internet connections from anywhere, either consumerism – when interacting withthen why shouldn’t the access device be a browser-based or client applications securely services, is the user acting as a privatepersonal device, such as smartphone, tablet streamed, without the need for a VPN individual or as an employee? The distinctionor netbook? The device is gradually becoming connection and token. This reduces costs will become increasingly blurred asthe platform for communication, email and and improves the end-user experience unification occurs.calendar applications, as well as a screen or „„Investment is required to make change,browser for accessing cloud-based services. As but investment can unlock significantthis becomes more of a reality, then so does savings once implemented.the concept of consumerism.6 Consumerization technology is it really good for business?
  7. 7. Delivering business applications Supporting the workforce „„Unified communications technologies, and workplace which include presence, instant messaging,Some changes are required to enable a VoIP and video conferencing, greatlyconsumer scheme, shifting thinking towards All too often workplace management is based improve the remote communicationsmanagement of the virtual workplace and not on the device first and then the employee experience so remote working is morethe desktop device. Critical to all businesses as the user of the device. This concept must effective and productiveare applications. Without these, employees are change, placing the user at the center. Theunable to carry out their job. Therefore, before „„The changes to the way support is made introduction of consumer devices can helpconsidering a BYO scheme, the question of available to users must be provided in a clear achieve this. BYO will free up valuable timehow to enable access to applications is critical. policy at the outset. This is essential so that that is spent discussing makes, models and users have the right level of expectation versions; conversations that are all too commonAs a result, more focus on new ways to about the type and level of support they and add little value. This will allow CIOs anddistribute applications is required. Options will receive as a BYO user. If users are their teams to focus on removing costs frominclude using Application Virtualization, uncomfortable with the terms of the service, their service and providing added value back toApp Stores, or a renewed push towards then they can opt to keep a corporate device. the business.making all corporate applications web-based.Technologies similar to Citrix XenApp and Specifically, a Bring Your Own scheme can Some readers may think that this is anXenDesktop can help enable access without eliminate costs in the following ways: interesting concept, but in reality far too difficultcostly and time-consuming application to implement and manage. Perhaps think of itredevelopment. Google and Microsoft are „„Hardware, ‘break-fix’ and desk-side support this way; if an organization has weak policy-already making web-based versions of well- services will be transformed and perhaps based control and users have full administrativeknown office applications and so this can also even eliminated, being replaced by a courier rights to their corporate devices, then it alreadybe an option. service or fully remote support services. The allows freedom to users. Whether they are user buys a device with a warranty and as a authorized to make changes to the systems orAll of these technologies must function result is fully responsible for hardware fixes not, a large percentage will be doing just that. Inacross the Internet as well as the corporate this scenario, the organization has the concept „„Management overheads will be Some application redevelopment in place, but without the proper controls. By entrusting responsibility to the endmay be required so that applications are user, the amount of contacts with a centralalways rendered and delivered to the end user, Others will consider that the scheme is helpdesk is automatically reduced as isregardless of device form and screen size. only applicable to technically-competent the amount of logistics, procurement people. This is not entirely true as two and support requiredDelivering a corporate image factors contribute to dispel this myth. Firstly, „„Longer term, once devices are owned technology is getting simpler to use. It isDistributing an entire corporate workplace by the user, there may not even be a everywhere and the days of computers(using Virtual Desktop Infrastructure requirement for software compliance being specialist items have long been a thingtechnologies) is another increasingly popular processes and tooling of the past. Secondly, the level of technicaloption. Standard corporate image management competency of employees is higher now thanwill potentially no longer be required as users ever before and this is going to explode as Genwill bring their own so this removes cost Y and Gen Z begin to dominate the workforce.and complexity. What is left is much simpler.New client virtualization technology (Such asCitrix XenClient) can provide exciting optionsfor maintaining multiple virtual images onone device, providing complete segregationbetween environments. Once an organization is using cloud services, then why shouldn’t the access device be a personal device, such as smartphone, tablet or netbook?Consumerization technology is it really good for business? 7
  8. 8. Legal, regulatory andsecurity considerationsBy stipulating which devices and software solutions are used in acorporate environment, access to information can be controlledwith a reasonable level of confidence. But there are other ways tomanage exposures.Data security Software compliance HR, personal benefitsPerhaps the biggest current concern for all and licensing and taxationorganizations is the security of information Software compliance is a significant HR policy may have to be adjusted to support– protecting it from loss or leakage to the consideration when adopting a BYO scheme. consumer models in the workplace. Opt-inpublic (which may have legal ramifications) How applications are deployed and how they fit or opt-out clauses and changes to the hiringor competitors. By stipulating which devices with the licensing terms of a particular vendor is and firing processes as an example. Taxationand software solutions are used in a corporate very complex. Full consideration of what using law varies from country to country, but inenvironment, access to information can a particular piece of software on non-corporate some regions there are tax benefits to thebe controlled with a reasonable level devices or the delivery of applications per organization and to the individual whenof confidence. user, rather than per device, must be fully self-provided equipment is used. How the understood. Furthermore, steps must be taken device is purchased might vary dependingEncryption technologies, device tracking, to ensure the final solution is fully compliant. on the country where the scheme is beingand now the ability to remotely wipe data implemented in order to mutually benefitfrom portable devices, aid in controlling the Solutions such as virtual desktops or terminal employee and employer.availability of information and reducing risk of services can prevent applications beingexposure. As soon as non-controlled devices installed on an end user’s device, potentially Privacyand software are introduced, this confidence simplifying the issue. Wider acceptance ofis diminished and risks increase. open-source applications in the workplace The blend of consumer (personal) and could also enable a smoother transition to corporate information leads to privacyIt is therefore important that the consideration BYO. A robust lifecycle management process concerns – both for the individual andof self-provided (BYO) solutions by an employer is essential in order to install, manage and the company. Where does the corporateis backed up and supported by the inclusion of revoke software from unmanaged devices, environment end and private life begin? Whattechnological measures to continue to manage whilst remaining compliant. is acceptable on a privately-provided devicedata security appropriately. that is not acceptable on a corporate device? The management of these issues will need Health and safety to mature as both individuals and companies A company has a duty of care to its employees’ become accustomed to shared environment. welfare. In an IT context, workstation assessments ensure that the working environment is suitable for the employee. This covers areas such as correct posture, appropriate lighting and adherence to recognized standards on device emissions. However, self-provided equipment may undermine the ability for organizations to provide these guarantees. With employee choice comes employee responsibility to select appropriate equipment for the working environment or to accept any shortfall and associated health and safety risk.8 Consumerization technology is it really good for business?
  9. 9. Why stopat devices?Today, collaboration is tightly integrated with corporate directoriesto enable integration with office productivity tools, and fast contactlook-up within the corporate environment. But should it berestricted to this?‘Bring Your Own’ in the context of physical Bring Your Own email platform editing environments, with multiple users allend-user devices, predominantly computers simultaneously contributing content. But asand smartphones has been considered above. Whilst perhaps considered a dangerous with all data stored in non-controlled locationsHowever it does not end here. Below are a prospect, any email that is transported openly there needs to be a risk assessment on theseries of BYO objects that individuals are now over the Internet (for instance, exchanged impact of loss of access, loss of data and lossbringing to the corporate world. between different organizations) could be held of privacy. on an individual’s private email service with no further loss of security or privacy. The use ofBring Your Own social public, and often free email services such as Bring Your Own applicationsnetworking tools Google’s Gmail or Microsoft Live could become Whilst over the past decade there has been aServices such as LinkedIn and Plaxo have been commonplace – with or without corporate general trend towards Internet technologiesbuilt with the goal of establishing networks branding and corporate email addressing. and cloud delivery, there has been a recentof professional contacts. These professional resurgence of the application. This has beensocial networks have many uses, including Bring Your Own driven by Apple’s App Store concept and nowrecruitment and collaboration, and are now collaboration tools the Android marketplace. Whilst originallybeing integrated with other services. The targeting consumers with smartphones, thesenetworks are now even being embraced in The corporate world is introducing applications are now providing improvedclassical corporate tools such as Microsoft collaboration technologies to improve and targeted functionality on tablet devicesOutlook. The Outlook social connector communication, reduce travel, associated and are expected to pervade other areas,transparently brings in the individual’s costs and enhance green credentials. such as television set-top boxes. The choiceprofessional social network into the Outlook of application and the way of working willcontact list, and thence to any smartphone Today, collaboration is tightly integrated with be made by the individual, rather than by athat is integrated with Outlook. There are corporate directories to enable integration corporate dictator, with the goal of enablingprivacy concerns with services such as with office productivity tools, and fast contact increased productivity and work satisfaction,Facebook at the moment, but notwithstanding look-up within the corporate environment. But whilst adherence to standards enables datathese issues, Facebook and similar social should it be restricted to this? Public tools such compatibility across applications.networking tools further extend corporate as MSN Messenger have historically providedcollaboration opportunities. more advanced collaboration features than Bring Your Own identity corporate options, and work across company boundaries. Newer kids on the block include The concept of using federated identity fromBring Your Own Google Talk, now with voice and video Internet or cloud-based services is relativelyknowledge community communication, and there are other forms new, but could have profound effects in theThe LinkedIn service mentioned above of collaboration such as Twitter. future. Seamless integration of corporate andhas introduced knowledge groups and private identity is something that will scarediscussion forums. This joins other knowledge Bring Your Own data store some, but also provide benefits to users. The future might include users bringing their owncommunities such as Experts Exchange in the cloud identity and authentication mechanism with(which covers the field of IT) and othercommunity groups that collaborate with Cloud-based storage enables the sharing of them (e.g. biometrics) rather than traditionaleach other to supplement traditional vendor information across companies and reduces LDAP-based channels. email inbox bloat. It facilitates access from multiple devices and locations, enabling a user to transfer between laptop, smartphone and tablet device, as appropriate. Services such as Google Docs provide collaborativeConsumerization technology is it really good for business? 9
  10. 10. A vision ofthe futureThe relationship between the corporate and personal worldis blurring all the time.Work and employees The elimination of the Elimination of the business-Companies will be able to demonstrate corporate infrastructure specific device andreduced costs as their workforces become Expensive corporate network infrastructures application marketincreasingly IT literate and use their own IT with ineffective boundary controls will Today a large percentage of device sales,resources in order to perform work. become a thing of the past. Workers will use for instance laptops and phones, occur in current and future Internet technologies for corporate markets. Vendors delivering toAs the boundary between personal and all their communication needs – corporate these markets have specific device ranges forbusiness life increasingly blurs, spurred by and personal. business. In the short term they will continue toadvances in consumer technology used in a develop business-differentiating technologiesbusiness context, the relationship between Corporate networks will shrink to just core at a price premium in an attempt to keep thesecompany and employee also changes: infrastructure and data. Outlying offices will markets buoyant. move to VPN and VPN-less technologies,„„The business no longer provides equipment accessing remote corporate data at a However, as the value of these differentiators for employees corporate base location or in the cloud. diminishes, and, for instance, management„„The business/employee relationship features become more prevalent in consumer becomes looser Application delivery will predominantly devices, then the premium business market„„Employees behave more like move to Internet technologies using RESTful will reduce and eventually disappear. freelance workers architectures. Applications requiring more As consumer technology improves, and complex and performance-intensive local consumer IT proficiency increases, many„„Employees increasingly work for interaction will be delivered to remote organizations will consider consumer multiple companies. devices using Internet-wide delivery and solutions to be ‘good enough’. control mechanisms.10 Consumerization technology is it really good for business?
  11. 11. Taking the first stepsto consumerismConsumerization should help all workers, without segregatingusers into groups based on historical data or stereotypes.It maybe that the benefits of a consumer or The HR and taxation aspects of such solutions Resulting benefits range from cost reduction,BYO scheme are clear, but it is not a viable should not be ignored. The most effective creation of an infrastructure ready to meet theoption at the moment. In that case, there are a approach should also be identified early on. demands of the future mobile workforce, andnumber of things that can be done to ensure a focus on securing and providing the servicesthat the concept and way of working can be Finally, it is important not to focus just on the that really matter to the business. The pressureapplied at a later date. new (Gen Y) staff within the organization. for change from both the current and future The strategy should help all users, without employee is higher than ever before and this isTo begin with, how control in the infrastructure segregating users into groups based on only going to increase as the pace of innovationis managed and can be administered in other historical data or stereotypes. Other factors of in ‘cool’ consumer technology continues.ways that do not negatively impact users can personal preference, lifestyle or job type maybe explored. Infrastructure projects that will arise, other than age, which will see certain Once a consumer approach has beenpave the way for BYO schemes can be planned. people interested in such schemes and others established, it means one less thing forThis way of thinking will bring the organization prefer the security of the traditional approach. the CIO to think about, enabling a shift inbenefits, whether consumerism is the end focus to the added-value services thatgame or not. Summary really matter to the business.Organizations could also engage with Consumerism is not going to work in everysuppliers to identify a wider range of devices organization or be suitable for every person.on offer from the corporate catalogue and But in the right environment and with the rightprovide more choice to the user. They could user base it will have a transformational effectconsider relaxing rules on website filtering and on an organization and the perception of thethe use of personal devices. This could possibly workforce, something which should not bebegin with mobile phones, but must always underestimated. Until traditional norms areensure that company policies are revised to challenged and this approach considered, analign new expectations and levels of trust for organization will not discover the possibilitiesthis freedom. it can unlock.The impact of cultural change could be In essence, it is about embracing and enablinginvestigated and parts of the organizations that diversity and choice, but with control over what is really important to the core business.could work in new and different ways identified By enabling such a way of working, a company About the authorswith changes made to business processesin these areas. In combination with process automatically offers users more choices to James McMahon is the Global Domainanalysis and change, pilot schemes could work in a way they prefer and at the same Manager for the Adaptive Workplacebe run, possibly linked to end-user efficiency time remove a significant part of the cost offering from Atos and a member of thestudies, such as Lean. base. The organization gains flexible working, Atos Scientific Community. positive feedback from employees and createsThis will enable quantification of the impact on an attractive working environment for the Mike Smith is the Chief Architect ofend-user productivity. Running such programs workforce of tomorrow. Atos’ Managed Services business in theon an optional opt-in basis is considered UK and a member of the Atos Scientificbest and also gives the user population the The de-motivating factor of having to Community.opportunity to volunteer and be part of struggle with an IT department in order tosomething new and exciting. be able to work efficiently should never be This publication has been prepared by underestimated. Consumer technology can the Atos Scientific Community. Atos unequivocally help businesses today, but helps its clients make the most critical ultimately consumerism may not transform choices regarding the future. Our Scientific a business on its own. A new way of thinking Community, currently a network of some and challenging why things shouldn’t be done 60 members, represents a mix of all differently to current corporate norms can have skills and backgrounds, and members a significant role to play in transforming the come from all geographies in which Atos perception of corporate IT in the eyes of the operates. Its aim is to anticipate upcoming users and consequently the customers they technology disruptions and craft a vision come into contact with. to address the new challenges facing the IT services industry. Atos is investing in the Scientific Community’s findings and making this vision available to its clients and partners.Consumerization technology is it really good for business? 11
  12. 12. About AtosAtos is an international information technologyservices company with annual 2010 pro formarevenues of EUR 8.6 billion and 74,000 employeesin 42 countries. Serving a global client base, itdelivers hi-tech transactional services, consultingand technology services, systems integrationand managed services. With its deep technologyexpertise and industry knowledge, it workswith clients across the following market sectors:Manufacturing, Retail, Services; Public, Health &Transport; Financial Services; Telecoms, Media &Technology; Energy & Utilities.Atos is focused on business technology thatpowers progress and helps organizationsto create their firm of the future. It is theWorldwide Information Technology Partnerfor the Olympic Games and is quoted on theParis Eurolist Market. Atos operates under thebrands Atos, Atos Consulting and TechnologyServices, Atos Worldline and Atos Worldgrid.For more information, visit: atos.netFor more information, contact: Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered trademarks of Atos SA. All trademarks are the property of their respective owners. December 2011© 2011 Atos.