small easy explanation on franchising.

1. FRANCHISING:-
(Trends In Entrepreneurship)
Group name:- RISK BEARERS
 Prepared by:
Shreya Kaur
Vidula Kakade
Rini Ganguly
MeerTauseef Ahmed
 Guided by: DR. Neerja Upadhya madam.

2. INTRODUCTION TO FRANCHISING
Franchising is an agreement between two entities where the
owner(Franchisor) of a company grants the right to the other
party(Franchisee) to use its trade name or trademark and also specific
business processes and techniques for producing and marketing goods and
services.
Definition of Franchising:-
Franchising is a continuing relationship, in which the franchisor provides
licensed privilege to do business, plus assistance in organisation training,
merchandising and management in return for a consideration from the
franchisee.

3. Franchise +
Franchisor +
Franchisee=Franchise system

4. Features Of Franchising:-
 Well Established Business.
 Need limited investment.
 Easy entry in the new market.
 Business has large establishments.
 Facilities in diverting business risks.
 Results in large turnover.
 Division of labour and specialisation.
 Based on mutual agreement.

5. Types of Franchising
 Product franchise.
 Manufacturing franchise.
 Business-format franchise.
1. Manufacturer-Retailer franchise.
2. Wholesaler-Retailer franchise.
3. Service sponsor retailer franchise.

6. Importance of Franchising:-
 Proven Market for product or service.
 Advantages of Purchasing.
 Advantages of training.
 Advantages of Marketing & Management.
 Quality Control Standards.

7. Elements Of Franchsing:-
 Contractual Relationship.
 Licensor
 Licensee
 Rights
 Intangible property
 Payment(Royalties)
 Specified Geographic area
 Specified Period time

8. •For more information you can go to,
Wikipedia.com
Finlittv.com
ANY QUERIES?

9. THANK YOU!!!