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Eng Integrated slides
- 1. NUTRITIOUS CONGEE THE WAY TO START YOUR DAY CHERILYN CHIA 0321986 I CHAN YI FUNG 0323057 I CHIN SHEE WEI 0322499 I KOK XUAN YING 0322929 I SOO YON LI 0322821 I YANG JING LOO 0323066
- 2. HISTORY OF RICE PORRIDGE Yellow Emperor Cooked the 1st porridge with millet Household income determine the family’s staple food Bought in by Han Chinese
- 3. HISTORY OF RICE PORRIDGE TRADE Cantonese Foochow Hokkien Breakfast Late supper
- 4. OF PORRIDGE BUSINESSES IN MALAYSIA PAST PRESSENT
- 6. LONG FATT TEOCHEW PORRIDGE 15, Jalan Kampung Pantai, 75200 Malacca.
- 7. FOUNDED in 1930 ( 85 years of history) FOUNDER Mr. Lim ( Current owner’s grandfather ) MANAGED BY Mr. Lim Lee Tai ( 3rd generation owner )
- 8. HON KEE FAMOUS PORRIDGE 93, Jalan Hang Lekir, Sri Petaling, 50000 Kuala Lumpur.
- 9. FOUNDED in 1949 ( 66 years of history) FOUNDER Mr. Wong Poon Wai ( Current owners’ grandfather ) MANAGED BY Mrs. Lee and brother ( 3rd generation owner )
- 11. COMPETITORS OF LONG FATT TEOCHEW PORRIDGE Restaurant Congee Rice Noodles Res Porridge House Restaurant Chop Sam Guan
- 12. COMPETITORS OF HON KEE FAMOUS PORRIDGE Kim Lian Kee Chee Cheong Fun Loa Yau Kee Porridge Fong Wah Teochew Porridge
- 13. OBSTACLES FACED BY NEW BUSINESSES Capital SkillsReputation
- 14. Reason SIMILARITIES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS PORRIDGE FOUNDER Reputation Main product No. of founder Generations Market nature
- 15. DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS PORRIDGE Founded year Location EmployeesCompetitors Customers Opening hours
- 16. DIFFERENCES BETWEEN LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS PORRIDGE Media Branches Target market Atmosphere Specialty
- 17. HON KEE FAMOUS PORRIDGE Branches Efficiency Advertisement WHICH BUSINESS IS MORE COMMERCIALLY SUCCESSFUL?
- 18. RECOMMENDATION
- 19. LONG FATT TEOCHEW PORRIDGE & HON KEE FAMOUS PORRIDGE Detailed history of business no longer exist Start keeping records Does not really understand their competitors Analyse their competitors
- 20. LONG FATT TEOCHEW PORRIDGE Inefficient services Stagnant expansion of branches Lack of online advertising SERVICES Advertise onlineHire more workers Open up branch
- 21. HON KEE FAMOUS PORRIDGE Cramped and unhygienic environment Refurbish the shop Inefficient call services Hire an admin staff
- 22. CONCLUSION WHAT MAKES A BUSINESS SUCCESFUL? Owner Employees Advertisement Unique & competitive
Editor's Notes
- Mrs. Lee manages the main business in petaling street while her brother manages the other branches
- explain on competitors on this slide
- explain on competitors on this slide
- reputation capital (much more than in the olden days) advertising cooking skill (knowledge) traditional taste
- reputation founder has 3 generation main product porridge reason for starting up this business nature of market, monopolistic
- founded in what year? location employees customers competitors opening hour target market media combating competition specialty menu raw fish porridge, frog meat porridge, chee cheong fun plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge branches atmosphere annual revenue
- founded in what year? location employees customers competitors opening hour target market media combating competition specialty menu raw fish porridge, frog meat porridge, chee cheong fun plain porridge accompanied by side dishes (salted vege, mixed braised pork [fry&stew pork] pan-fried fried [good quality] fried in a small amount )nature of teochew porridge branches atmosphere annual revenue
- Both businesses had been around for more than half a decade so both owners should keep detailed records of their business history. Based on the interviews that we have conducted, the current owners does not have specific knowledge of their own business history which is important for the future development of the business. Although both of the businesses are pioneers in porridge industry, they should analyse their competitors. By analysing their competitors, they will get a better insight of them as well as where their business stands at in the market.
- Inefficient services Owner should consider hiring a few more employees instead of just depending on family members to run the business. During peak hours, the services are slower as the work load is too much t o be handled by the current employees available. Stagnant expansion of branches Owner should consider opening one or more branches so that it is easier for the customers to try out their Teochew style porridge which is unique and this will increase the business turnover and customers not only in Malacca. Lack of online advertising Owner should create an official website or Facebook page so that it is easier for people to find their information online as the community nowadays are driven by Internet.
- Cramped and unhygienic environment Owner should refurbish their shop to a more effective layout so that it will be more spacious. Refurbishment is needed as the shop itself is old so it is unavoidable that it appear dirty and unpleasant. Inefficient call services Owner should improve on their call services as the one available now is inefficient as it takes several times for us to contact them and their responses are rather slow. This will cause customers to lose interest towards them.