TOP SOAP BRANDS IN INDIA

1. Sam Higginbottom Institute of
Agriculture, Technology and Sciences
allahabad
TOP SOAP BRANDS IN INDIA

2. ASHITA KISPOTTA
BBA(HONS) 1st SEMSTER

3.  Soap was introduced in India by the ‘Lever Brothers’ during the British
reign in the country.
 Soaps were imported from England and marketed in India.
 The first local soap manufacturing unit was set up by Mr. Jamshedji Tata
in Cochin, Kerala around the period 1918.
 The soap market in India which was once only restricted to the urban
regions has now covered practically the remotest corners of the country.
 The Indian soap market is ruled by three major giants; Hindustan
Unilever Limited, Godrej and Nirma. These three companies alone
account for 88% of the total market share in India. H.U.L. with its brands
like Lux and Lifebuoy has dominated the Indian lather industry since the
last few decades. Nirma another top soap brand in India is one of the
major competitors of HUL and holds a 15% market share in the Indian
soap market.

4.  The primary aim of the top soap brands in India today
is to expand the number of rural consumers since the
rural consumers consists of 70% of the total of the
country .
 The top soap brands in India are ranked according to
usage and popularity since people belonging to
different strata's of societies use different brands of
soap.
 The top soap companies are specially producing soaps
under the discount segment meant exclusively for the
rural areas targeting the absolute lower income
consumers.

5.  To determine the awareness level of the soap
brands
 To identify the perception of the consumers
 To identify various factors affecting purchases
 To determine effects of product ingredients on
the consumer
 To study consumer buying behaviours
 To determine preference of the consumers.

6. LUX DOVE PEARS
DETTOL LIFEBUOY

8.  Product type :Beauty
 Soap Country :USA
 Introduced :1924
 Markets :Worldwide
 Ambassador(s) :Lever Brothers
(Unilever)
 Website :lux.com
 Lux is a global brand developed by Unilever.
The range of products includes beauty soaps,
shower gels, bath additives, hair shampoos
and conditioners

9.  Lux possesses a very strong network of market research.
Door to door surveying and sampling is done annually
in rural as well as urban areas selectively.
 Lux has a very wide range of products to offer.
 Lux possesses a very strong brand image in the market.
 The focus of lux is going strong on beauty segment.
 The brand has innovative sales promotions tactics that
spread across different forms of media – print, electronic
and social.
 Unique selling point is its fragrance

10. Product type :Personal care
Soap country :United States.
Ambassador(s) :Unilever
Introduced :1955
Market :Worldwide
Website :www.dove.us
 Dove is a personal care brand owned by Unilever.
 Products include: antiperspirants/deodorants, body washes, beauty
bars, lotions/moisturizers, hair care, and facial care products.
 Dove proved successful by touting that it contained moisturizers.
 The Dove beauty bar was first developed and introduced in the
Netherlands in 1955 when Unilever purchased a Dutch soap
factory.

11.  Dove always aims to deliver products which tangibly
improve the condition of skin or hair and give a
pleasurable experience of care
 Dove’s Social Mission is to help encourage girls to
develop a positive relationship with beauty, helping to
raise their self-esteem and thereby enabling them to
realise their full potential.
 Dove is the largest premium brand in the Hindustan
Unilever portfolio," says Rajaram Narayanan, vice
president, hair care and Lakme, HUL.

12. Product Type :Shower Soap
Soap Country :England
Introduced :1789
Market :Worldwide
 Pears transparent soap is a brand of soap first produced and sold
in 1789 by Andrew Pears at a factory just off Oxford
Street in London, England.
 It was the world's first mass-market transparent
(actually translucent) soap.
 According to Unilever records, Pears Soap was the world's first
registered brand and is therefore the world's oldest continuously
existing brand

13.  A gentle soap with a refreshing smell which leaves your
skin feeling fresh and soft.
 People buy this because of its BRAND image , Ad's,
marketing tactics
 Pears Glycerine Soap is one of the largest leading brands
in glycerine soaps in the market for a very long time.
 pears has high Glycerine content which is great for long
lasting and nourished skin. All together both glowing skin
and nature friendly constituents can be obtained all at
the same price.
 Definitely worth the money. But Price is still on a higher
side and for poor people this soap is still a luxury but all
in all this is a great soap.

14. PRODUCT TYPE :Personal use
SOAP COUNTRY :India
INTRODUCED :1933
MARKET :Worldwide
Owner :Reckitt Benchiser
 Dettol is the trade name for a line of hygiene products
manufactured by Reckitt Benckiser. It has been in use since
before the 1950s.
 Dettol Bar Soap is a gentle soap with a fresh fragrance. It
contains antibacterial agents that provide trusted Dettol
protection.
 It cleanses and protects your skin for a hygienic clean and a
healthy refreshing feeling everyday. Contains skin moisturising
agents

15.  Dettol has become a household name in the hygiene
category; its product line includes antiseptic liquid, soaps,
liquid hand wash, hand sanitizer, body wash, shaving cream
and medicated plasters.
 Dettol captured the Indian market even before the 1950s,
and till today, the brand has not lost its strength
 In India, Dettol as a brand stands for ‘trusted protection’.
Dettol’s products are of high quality and are affordable,
which is why they have managed to enter majority of the
households in India.

16. Product type :Personal use
Soap Country :England
Owner :Unilever
Introduced :1895
Market :Worldwide
 Lifebuoy is a brand of soap containing phenol marketed
by Unilever.
 Lifebuoy was introduced by Lever Brothers in 1895 in England as
the second oldest soap brand.
 Lifebuoy has a strong social mission, promoted through its rural
hygiene programme, Khushiyon Ki Doli, which propagates the
practice of hand washing with soap to reduce diarrheal deaths.
 Lifebuoy is available in bar soaps, liquid hand wash, hand
sanitizer and talc.

17.  Lifebuoy aims to make a difference by creating accessible hygiene
products (soap) and promoting healthy hygiene habits. With this in
mind, Lifebuoy aims to change the hand washing behaviour of 1
Billion people by 2015.
 Lifebuoy looks to consistently innovate and provide accessible
hygiene and health products to a wide variety of consumers.
 The vision also commits the Lifebuoy brand team to visible action,
inspiring projects that motivate consumers to improve their hygiene
behaviour.
 The Lifebuoy brand has, since 1894, supported people in their quest
for better personal hygiene.
 Lifebuoy has been a pioneer in this market and has constantly
innovated to keep it in tune with changing market needs
 Lifebuoy is India’s largest selling soap brand

18. The under mentioned result has been revealed by the
survey conducted by our group. This survey consist of
ten questionnaire of consumers in INDIA as appended
below :-

19. 1. Sales of top soap brands in India ?
2. Where do people usually shop for purchasing soap ?
3. Rank any 4 best soap brands in your preference ?
4. What is the rate of usage of soap in different age groups ?
5. What is the rate of the factors influencing soaps purchase ?
6. Which type of soaps brand people prefer buying ?
7. How you rate the quality of soap brand ?
8. At what level brand name is important for you ?
9. How long does people use their current soap ?
10. How satisfy are people with their current soap brand ?

20. 8.2
3.2
1.4
1.2
0.5
LUX
DOVE
PEARS
DETTOL
LIFEBUOY

21. 8.23.2
1.4
1.2
Sales
SUPER MALL
RETAILER SHOP
WHOLESALE SHOP
OTHERS

22. 16.00%
28.00%
44.00%
12.00%
SOAP PREFERCE
LUX
DOVE
DETTOL
LIFEBUOY

23. 24.00%
44.00%
20.00%
12.00% AGE
> 20
20 - 25
25 - 30
30 - 35

24. 8.00%
20.00%
24.00%
12.00%
8.00%
28.00%
FACTORS INFLUENCING SOAP PURCHASE
AVAILABILITY
PACKAGING
PRICE
INGREDENTS
BEAUTY CARE
BRAND

25. 12.00%
28.00%
16.00%
16.00%
4.00%
12.00%
12.00%
Sales
ANTISPECTIC
BEAUTY CARE
HERBAL
MEDICATED
SKIN CARE
FLOWER EXTRACT
FRUIT EXACT

26. 52.00%
48.00%
QUALITY
SOMEWHAT
IMPORTANT
NOT IMPORTANT

27. 12.00%
40.00%
44.00%
4.00%
Sales
EXTREMELY
IMPORTANT
IMPORTANT
SOMEWHAT
IMPORTANT
NOT IMPORTANT

28. 12.00%
40.00%
44.00%
4.00%
USABILITY
LUX
DETTOL
DOVE
LIFEBUOY

29. 12.00%
40.00%
44.00%
4.00%
SATISFACTION LEVEL
NEUTRAL
SATISFIED
HIGHLY SATISFY
DISSATISFIED

30. Conclusion
Today soaps are being purchased on
major 4 factors :
 Brand Name
Antiseptic quality
Beauty care
Price

31. THANK YOU