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Amway, MBA-II, Uniglobe College, Kathmandu, Nepal

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  2. 2. Contents of Presentation Introduction of Amway Product lines of Amway Target Market and Customers Objectives of the Case Study Direct Selling Importance of Communication for Amway Choosing the communication channel Communication Channels used by Amway Website of Amway ARTISTRY Conclusion
  3. 3. INTRODUCTION Amway is an American multinational direct selling company located at Ada, Michigan. Amway was founded in 1959 by Jay Van Andel and Richard DeVos. The name stands for “American Way.” The company has sales growth of 17%, exceeding USD$10.9 billion for the year ended December 31, 2011 The company has 2.5 million independent distributors in more than 70 countries worldwide. Amway ‘s Vision: Helping people live better lives.
  4. 4. Product lines of Amway It includes: home care products, personal care products, jewelry, electronics, Nurtilite dietary supplements, water purifiers, air purifiers, artistry, insurance and cosmetics.
  5. 5. Target Market and CustomersThe range of consumers group is very large which is from babies to eldersWomen are the main consumers
  6. 6. Objectives of the Case Study To know the secret behind success of Amway To know about the communication channel used in Amway To understand the important of communication in large company like Amway
  7. 7. Direct Selling Direct selling is the marketing and selling of products directly to consumers. The starting point for any kind of direct selling activity is the preparation. The main benefit of direct selling is that it allows distributors to focus on individual customers and their needs.
  8. 8. Importance of Communication for Amway Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. Amway need to communicate 35000 distributers To achieve the intended result Inefficient and wasteful to send a message to every distributer
  9. 9. Choosing the communication channel The choice of communication channel used by Amway depends on what needs to be communicated. The way in which a message is delivered has an important impact upon how it is received.
  10. 10. Amway’s Communication Channels Corporate Events Corporate events include specially arranged functions, such as product fairs, conferences and seminar.Events include:• Pace Setter• Direct Distributor• Leadership Seminar• Launch into 98
  11. 11. Amway’s Communication Channel cont…TrainingLines of sponsorshipPublications• Amagram• Diamond & Leaders News• Newsgram and WAD (Warehouse Authorised Distributor) Bulletin• Special Literature
  12. 12. Amway’s Communication Channel cont… Other Communication Channels• Direct distributors are targeted via a monthly mail- out• Packing slips have short messages printed on them• A telephone team at the Amway Information Centre handles ongoing enquiries• Amway has recently launched their first ever brand advertising campaign.
  13. 13. Website of Amway www.amway.comIt includes:What is Amway Limited?Amway & the CommunityThe Amway Product RangeThe Amway Business OpportunityAmway News
  14. 14. ARTISTRY The Artistry brand sales facial skin care products and cosmetics since in 1968. As of 2000, the Artistry range included over 400 products. Artistry is produced by Access Business Group and marketed by Amway in more than 90 countries.
  15. 15. To become ARTISTRY Consultants, distributors attend a training course which covers: learning about the skin skin care products cosmetic application - basic techniques cosmetic products - application, co-ordination and advanced techniques merchandising session - how to build an ARTISTRY business.
  16. 16. Conclusion Amway is one of the world’s largest direct sales companies. Anybody involved in direct selling should be fully trained and familiar with all aspects of products and customer needs. Effective communication at Amway involves making prior decisions about who needs to receive the messages. The processes of communication at Amway are designed to help distributors become well trained and professional in all their dealings.