Competitor analysis in digital marketing is the continuous identification of competitors' actions, potentially covering all critical aspects of business activity in depth. Today we are sharing 6 Importance of Digital Marketing Competitor Analysis for Your Business: 1. Helps you identify your brand's unique value proposition 2. Benefits you in becoming acquainted with your competitors 3. Allows you to understand your market better 4. You find out your competitors' strengths and shortcomings are 5. Enables you to gain insights into the past, present, and future strategies 6. Helps you forecast the returns