We hear so often that KPIs don't work because they are confused with metrics
Metrics, measures, KPIs, raw data... another confused client that wanted to figure out the difference. Here is an article that explains:
-- how the numbers appears into our life;
-- how they are reinvented in a form of measures and metrics;
-- and how some of them are lucky enough to become a KPI.
The next time someone will tell me that "KPIs don't work for our business", I'll have a prepared detailed answer that explains what KPIs actually are and why not all metrics are KPIs.