Recently I came across a research done back in 1997 that empirically proved that SWOT does not work! It seems that SWOT is promoted as a must-use business tool in any MBA program, and numerous consultants are happy to sell it and its derivatives, but the benefit for the real business is questionable.
I shared the results of the research and some thoughts on the topic in the new article and this presentation:
What do you think about SWOT? It is a must-have business tool or it is more an exercise for MBA students?