Diana Bett, CEO of Purpink Gifts Ltd, discusses the key pillars for successful digital commerce: building an online presence through search engine optimization and clear branding; creating trust through customer reviews, transparency, and security measures; taking a customer-centric approach through personalization and support; addressing logistics and fulfillment challenges in Africa; embracing technology and data analytics; and adapting to challenges through localized solutions and simplifying checkout. The presentation emphasizes understanding customers, addressing their needs, and creating lasting experiences.

1. Diana Bett
CEO, Purpink Gifts Ltd
DIGITAL COMMERCE PILLARS I ::
PLATFORMS & SYSTEMS
What you need to sell online
successfully
Speaker’s Photo

2. Foundation
• Building a Strong Online Presence
• Creating Trust and Credibility
• Customer-Centric Approach
• Logistics and Fulfillment
• Embracing Technology and Innovation
• Adapting to Challenges

3. Building a Strong
Online Presence
The right Platform
Search Engine Optimization
Clear Brand Messaging
Content Marketing
It doesn't matter how great your products are; if people can't figure out how
to buy from you, they'll never get the chance to experience what you have to
offer.

4. Creating Trust and Credibility
Customer Reviews and Testimonials
Give a human face to your product
Trust is the currency of e-commerce
Clear open communication
Transparent pricing, clear return policies
Under Promise, over deliver
Security Measures
Data Handling, Payment Gateways,

5. Customer Centric Approach
Understanding Your Audience
What are their preferences, pain points, and desires?
Your website isn't a showcase of your expertise, it's a
canvas for your customers' journey
Personalization
Going beyond one-size-fits-all solutions and instead, offering
tailored recommendations and experiences
Exceptional Customer Support
Feedback and Continuous Improvement
Quality feedback will help you evolve to meet the needs of your customers

6. Logistics & Fulfillment
Unique Logistics Challenges in Africa
Seamless fulfillment isn't just a process; it's the promise of
reliability that turns first-time buyers into lifelong customers.
Efficiency and Innovation
Customer Communication on Delivery
Clear updates on order status provide confidence and eliminate
uncertainty
Returns and Customer Satisfaction
What experience do your customers with delivery?

7. Embracing Technology
and Innovation
Technology is our compass in the digital landscape, guiding us to create
seamless, personalized experiences that resonate with our customers
Data Analytics for Informed Decisions
A data-driven approach informs our business decisions and helps us
adapt to evolving market trends
Enhancing User Experience
Landing on your website is not the final destination.
Make the customer journey seamless and enjoyable.
Always learning
Be open to change and willing to adapt to new concepts

8. Adapting to Challenges
Embracing challenges in e-commerce is like navigating uncharted waters.
It's our adaptability that becomes the compass, turning every obstacle into
an opportunity for growth and innovation
When Localized Solutions Are Lacking
A lot of the solutions in the digital space have yet to be localised for
our market. Eg Payment, Fulfillment
Simplifying the Checkout Process
for Customers
Standing Out in a Crowded Market with Limited
Capital
Instead of trying to outspend, we focused on creating a community. We
engaged with our customers on a personal level, leveraged social media and
content marketing, and encouraged UGC.

9. Conclusion
Remember, e-commerce is not just about transactions; it's
about building relationships. It's about understanding your
customers, addressing their needs, and creating experiences
that leave a lasting impression
The Heart of Our Journey: The Customer
At the heart of every successful online venture is a deep understanding of
our customers
The 'Mom Test': Putting Customers First
Handing over our website to someone who isn't intimately familiar with it,
like a grandmother or an outsider, allows us to see our platform through
fresh eyes