bert algoritham is google improved its understanding natural language.

1. Welcome

2. TOPIC : BERT ALGORITHAM
Aryamohan.v
21/03/2022
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3. INTODUCTION
The Google algorithm is a set of rules. The goal is to provide the best website
for seekers. Google has already released several algorithms for website ranking.
The most important of these is the Bert algorithm
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4. ALGORITHM
• Google algorithm is a set of rules, codes or commands that enables google to
return search results relevant to the queries made by the users.
• It is google's algorithm that allows it to rank the websites on SERPs on the basis
of quality and relevancy.
• The websites with quality content and relevant information tend to remain at
the top of the SERPs.
• Google algorithms each have different purposes, but in general, the purpose of
all of them is generally to select the best websites to display on the search
results page for users.
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5. Some names of Google's algorithms.
• 1. Panda algorithm
• 2. The Penguin algorithm
• 3. Hummingbird Algorithm
• 4. Pigeon algorithm
• 5. Bert algorithm
Bert update is one of the most important algorithms.
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6. BERT UPDATE
• BERT stands for Bidirectional Encoder Representations from Transformers.
• With the bert update, Google improved its understanding of natural
language.
• Google described bert as its “biggest leap forward in the past five years.”
• Bert is designed to understand spoken language or natural language rather
than focusing on keywords.
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7. BERT UPDAT
BEFOR &AFTER
• Before the bert algorithm, google search engine mainly shows result based
on keywords.
• If any webpage has a specific keyword, google will display it as a search
result.
• But now, with the advent of the bert algorithm, searches are ranked based on
the correlation between given keywords.
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8. Example by a picture
• Before the bert algoritham, the result was
how US citizens could travel to Brazil
without a visa.
• The search was not for Americans going to
Brazil, it was for Brazilians to travel to the
US.
• Since the advent of the Bert algorithm,
Google has looked at keyword relation and
provided the best results.
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9. • Google is now taking into account prepositions like “for” or “to” that can
have a lot of meanings to the search query.
• This will enable Google to understand the natural language or spoken
language. This is important because, most of the time, searches are done
using either natural language or spoken language. It’s like two people talking.
with bert, prepositions are not ignored and their represented meanings are
encoded and transformed.
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10. CONCLUSION
• Bert is a google major update that aims to better understand people’s
queries, typed on Google search engine bar. Because searches are generally
done on those topics which the searchers are not actually too aware of. And,
hence they won’t be able to frame the question in the most meaningful way.
BERT algorithm does that.
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11. THANKYOU
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