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The Way of Success
The Way of Success
               Take up one idea

          Make that one idea your life

   Think of it, dream of it, live on that one idea

 Let the brain, muscles, nerves, every part of your
          body, be full of that idea

           Just leave every other idea

             That’s the way of success.
Hard work
               is key to
               success…

    He                         He
  Gives                    competes
     &                        with
 Accepts                    himself.
Challenges.
1973 – As a child artist in
   YAADON KI BAARAAT
Hum Hain Rahi Pyar Ke (1993) - Writer
Lagaan (2001) - Producer {Oscar}
Taare Zameen Par (2007) - Director, Producer
Jaane Tu Ya Jaane Na (2008) - Producer
Ghajini(2008)-Tamil Remake
3 Idiots(2009)-Actor
Delhi Belly (2009) – Producer
• 2001
• Filmfare Best Actor Award
• Best Foreign Language Film
      • Dil chahta hai
•Debut as a director in 2007
•He produced and acted in this film
•Critical and Commercial success
AAMIR KHAN PRODUCTION



   Jaane Tu                   …ya jaane na


                •2008
•He launched his nephew Imran Khan
 •Aamir produced the film along with
         his cousin Mansoor
What was it about
Ghajini that made you
  want to do it???
Monstrous marketing god…
  Bollywood‟s Marketing Guru…
Aamir, the canny masala marketer…
Principles of Marketing

• Cinema is a form of mass communication

                    And

• We have to tell the audience the core values
                 of our film.
3 Stages for Marketing
          Making followed by marketing




                Then distribution




After the film is completed, it is handed over to the
                   marketing team
How???

• Try to understand the core values of the
  film
• Nine people in marketing team
• Brainstorm technique for decision making
Marketing Strategies
• Buzz marketing
• Digital medium to create buzz and word of mouth
  for his movies
• Animated games
• Publicity
• Synergic Advantage
• Audience feedback for films in production
• Other ways
ALTERNATIVE MEDIA
• Theatrical in nature
• Chat room

ALTERNATIVE IDEAS
• IM – Instant messaging
• There are goodie bags, t- shirts with the Ghajini
  print
• He became BARBER for a day & gave Ghajini Haircut
• Honor to Single Screen theatre owners
Digital medium to create buzz
  and word of mouth for his
              movies
  Websites and Blog
          www.rememberghajini.com
          www.findghajini.com
          www.wallofsuspects.com
Fan clubs, Community & Queries
Animated Games
Publicity
Synergic Advantage

Coca Cola           Tata sky




            Titan
New Marketing Strategy
Audience feedback for films in production
Other ways




Dus ka dum   Sa re ga ma pa
Turnover
Ghajini has broken all the
                 records
• Released with over 1200 prints in the country

• The world wide box office - 250 + crore

• Satellite rights - 21 crore

• Gaming video rights - 4 crore

• Home video and music rights - 10 crore

• Caller tune
March 15, 2007     April 21, 2008




             Transformation
Chetan Bhagat’s
Five Point Someone
Is there any role you
haven't done and are
 dying to attempt???
New brands
The Brand Ambassador of
Incredible India‟s „Atithi Devo Bhava‟
campaign.
Honors and recognitions
• In 2003-Padma Shri,
• In August, 2003- The Greatest Actors
• In April, 2008-Special Award
Awards & Aamir
   “ I have lost faith and trust in the system of
awards in India. I have had personal bitter
experiences of the same here. However, I did not
object to my co-stars receiving their awards
down here. I felt it would have been unfair and
may be petty on my part, to expect them to
adopt my stance. I did not want them to feel that
I am imposing my personal views on them.”
                         - Aamir Khan
Awards
Awards                      Years       Ratio
                                        (nominanation : winner)

Academy Awards              2001        1:1


Bengal Film Journalists’    1995-2001   2:2
Awards (BFJA)

Filmfare Awards             1989-2008   22:7


International Indian Film   2002-2007   4:2
Academy Awards (IIFA)

Star Screen Awards          1996-2008   10:4
Awards                      Years       Ratio
                                        (nominanation : winner)


Zee cine Awards             2000-2008   5:3



Bollywood Movie Awards      2002        2:2



Stardust Awards             2007        1:0



Global Indian Film Awards   2007        1:0
(GIFA)
Sincere Thanks
•   Sir Amar
•   Ma’am Nisha
•   Ma’am Meenakshi
•   Sir Sidhartha
Success Of Gajini By Nisha,Aryan College

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Success Of Gajini By Nisha,Aryan College

  • 1. The Way of Success
  • 2. The Way of Success Take up one idea Make that one idea your life Think of it, dream of it, live on that one idea Let the brain, muscles, nerves, every part of your body, be full of that idea Just leave every other idea That’s the way of success.
  • 3.
  • 4.
  • 5. Hard work is key to success… He He Gives competes & with Accepts himself. Challenges.
  • 6.
  • 7. 1973 – As a child artist in YAADON KI BAARAAT
  • 8.
  • 9. Hum Hain Rahi Pyar Ke (1993) - Writer Lagaan (2001) - Producer {Oscar} Taare Zameen Par (2007) - Director, Producer Jaane Tu Ya Jaane Na (2008) - Producer Ghajini(2008)-Tamil Remake 3 Idiots(2009)-Actor Delhi Belly (2009) – Producer
  • 10. • 2001 • Filmfare Best Actor Award • Best Foreign Language Film • Dil chahta hai
  • 11. •Debut as a director in 2007 •He produced and acted in this film •Critical and Commercial success
  • 12. AAMIR KHAN PRODUCTION Jaane Tu …ya jaane na •2008 •He launched his nephew Imran Khan •Aamir produced the film along with his cousin Mansoor
  • 13.
  • 14.
  • 15. What was it about Ghajini that made you want to do it???
  • 16. Monstrous marketing god… Bollywood‟s Marketing Guru… Aamir, the canny masala marketer…
  • 17. Principles of Marketing • Cinema is a form of mass communication And • We have to tell the audience the core values of our film.
  • 18. 3 Stages for Marketing Making followed by marketing Then distribution After the film is completed, it is handed over to the marketing team
  • 19. How??? • Try to understand the core values of the film • Nine people in marketing team • Brainstorm technique for decision making
  • 20. Marketing Strategies • Buzz marketing • Digital medium to create buzz and word of mouth for his movies • Animated games • Publicity • Synergic Advantage • Audience feedback for films in production • Other ways
  • 21. ALTERNATIVE MEDIA • Theatrical in nature • Chat room ALTERNATIVE IDEAS • IM – Instant messaging • There are goodie bags, t- shirts with the Ghajini print • He became BARBER for a day & gave Ghajini Haircut • Honor to Single Screen theatre owners
  • 22. Digital medium to create buzz and word of mouth for his movies Websites and Blog www.rememberghajini.com www.findghajini.com www.wallofsuspects.com
  • 23. Fan clubs, Community & Queries
  • 26.
  • 28. New Marketing Strategy Audience feedback for films in production
  • 29. Other ways Dus ka dum Sa re ga ma pa
  • 31. Ghajini has broken all the records • Released with over 1200 prints in the country • The world wide box office - 250 + crore • Satellite rights - 21 crore • Gaming video rights - 4 crore • Home video and music rights - 10 crore • Caller tune
  • 32. March 15, 2007 April 21, 2008 Transformation
  • 34. Is there any role you haven't done and are dying to attempt???
  • 35. New brands The Brand Ambassador of Incredible India‟s „Atithi Devo Bhava‟ campaign.
  • 36. Honors and recognitions • In 2003-Padma Shri, • In August, 2003- The Greatest Actors • In April, 2008-Special Award
  • 37. Awards & Aamir “ I have lost faith and trust in the system of awards in India. I have had personal bitter experiences of the same here. However, I did not object to my co-stars receiving their awards down here. I felt it would have been unfair and may be petty on my part, to expect them to adopt my stance. I did not want them to feel that I am imposing my personal views on them.” - Aamir Khan
  • 38. Awards Awards Years Ratio (nominanation : winner) Academy Awards 2001 1:1 Bengal Film Journalists’ 1995-2001 2:2 Awards (BFJA) Filmfare Awards 1989-2008 22:7 International Indian Film 2002-2007 4:2 Academy Awards (IIFA) Star Screen Awards 1996-2008 10:4
  • 39. Awards Years Ratio (nominanation : winner) Zee cine Awards 2000-2008 5:3 Bollywood Movie Awards 2002 2:2 Stardust Awards 2007 1:0 Global Indian Film Awards 2007 1:0 (GIFA)
  • 40. Sincere Thanks • Sir Amar • Ma’am Nisha • Ma’am Meenakshi • Sir Sidhartha

Editor's Notes

  1. 3 Stages for Marketing
  2. He shares his experiences with his fans through blog