The lost art of product management

1. The Lost Art of Product Management
(When Going Agile)
Arunthep Sangvareethip (Gun)
@AgileTourBkk2014, 29Nov’14

2. What is the most important task for
Project Manager & Product Manager?
A. Maximize Revenue
B. Lead Product Development Activities
C. Reduce Development Cost
D. Maximize Profit
E. Deliver High Quality

3. Scope
Cost Schedule
Project Manager focuses on
Maximizing Quality
Customer
Business Market
Product Manager focuses on
Maximizing Value
Externally Focused
Project/ Product
Tactical Strategic
Manager
Internally Focused
Product
Quality (Value)

4. Judgement
Who?
Stay Calm
It’s an Art
Collect Facts
Still making good
Decision
Communicate
The right level of urgency
Story Teller
Passion
Perseverance
WHY
What
Grit

5. Breaking Things
Asking Why?

6. Think Like a
Platform
It changes the way you
view products.
Not Only Features!

7. Oops!
Traditional
Marketing
Funnel is
Leaking

8. Multiplication of
Touch Point

9. Fail Multiple
Times
If you are failing everyday,
you probably doing
something right!

10. Predictive vs Agile Marketing

11. Happy Customer By Spending Time
with Them

12. Google’s Zero Moment of Truth

13. http://pando.com/2012/03/06/meet-generation-c-the-connected-customer/

14. Looking Outside
So You Can See the Trend!

15. Finding Joy
You need to have a group of
customer that love what you
do….just to keep you get
over bad day.

16. Questions?
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