1. Arti Pradhan
Mba 3 sem

2.  Calls by Touch
 Voicemail
 SMS
 Photos
 Calendar

3. Apple iPhone
 Smart Phone
 iPod (Widescreen)
 Wireless Internet
Communication
Device
 PDA
 Computer (OS X)
 Camera

4.  Tunes Library Access
 Videos
 Songs
 Movie Previews
 Lyrics

Album Artwork
 Touch Controls
 3.5 inch screen iPod with touch screen controls

5.  Wi-Fi enabled Internet Device  Internet email
 Auto Wi-Fi detection  Rich HTML email
(802.11b/g)  Widget Applications
 Bluetooth  stock quotes
 GSM  sports scores
 weather reports
 Cingular’s EDGE
 traffic updates
 Full Feature Browser
 Syncs automatically with a Mac
or a PC

6.  Apple’s OS X running Widget’s Java based software
 PDA features: appoint calendars, contact lists, photos,
emails and documents
 Built-in camera takes pictures at 2 MB resolution that
can be stored in 4 GB or 8 GB flash memory

7. Screen size 3.5 inches
Screen 320 by 480 at 160 ppi
resolution
Input method Multi-touch
Operating OS X
system
Storage 4GB or 8GB
GSM Quad-band (MHz: 850, 900, 1800, 1900)
Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0
Camera 2.0 mega pixels
Battery Talk / Video / Browsing - Up to 5 hours
Audio playback - Up to 16 hours
Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm
Weight 4.8 ounces / 135 grams

8.  Display Screen
 3.5-inch touch screen display
 Finger commands interface
Audio
 25,000 pixels per inch resolution
 Ambient light sensor
Headphone jacks
Built-in speaker
Bluetooth (stereo) transmission

9. •Full OS X •Cocoa
•Multi Tasking •Core Animation
•Networking •Graphics
•Syncing •Audio
•Low Power •Widgets
•Security •Applications
•Video

10. Smart
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Qu i c k Ti m e™ a n d a
QuickTime™ and a TIFF (Un c o m p re s s e d ) de c om p re s s o r
TIFF (Uncompressed) decompressor
are needed to see this picture. QuickTime™ and a
QuickTime™ and a
TIFF (Uncompressed) decompressor a re n e e de d to s e e th i s p i c tu re .
TIFF (Uncompressed) decompressor are needed to see this picture.
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Qu ic k Tim e ™ and a
TIFF (Un c o m p re s s ed ) de c o m pre ss o r
are ne ede d to s e e th is p ic ture .
Qui c k Ti m e™ an d a
TIFF (Unc om p re s s ed ) de c o m p re s s o r
are ne e d ed to s e e th i s p ic tu re .
iPhone
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) decompressor
Easy
E62 are needed to see this picture.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Moto Q Blackberry
Complex To
Treo
Use
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QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Nokia
Basic
Phone

11. Score (10 = highest)
10
0
2
4
6
8
Af
fo
rd
ab
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Ea
sy
of
us
e
Fa
sh
io
na
bl
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Em
W ai
l
eb
br
ow
sin
M g
ed
ia
Pl
Ca ay
rri er
er
a va
ila
bi
lit
y
Factors of Competition
Sc
re
PC en
fu
iPhone differentiation
nc
tio
na
lity
Pearl
RAZR
iPhone
Motorola
Blackberry

12.  Enterprises are unlikely to buy iPhones
 Price~40% higher than Blackberries’
 Blackberries have top-notch push-email
 iPhone has features that appeal to mass consumer
market
 However, sales will be gated by network and price

13.  Pricing
 Skimming strategy
 Typically cell phone prices drop rapidly
 Expect Apple prices to fall slowly
 Product
 Add functionality, maintain price
 Versioned iPods for price-sensitive segment

14.  Distribution
 Restricted
availability to Cingular and Apple stores
 New iPhones will open channels & drive sales
 Promotions
 Cingular iPhone discounts unlikely
 Expect iPhone voice / data plans

15.  Cingular customers 58m
 Cingular subscribers with iPod 30%
 Cingular subscribers with iPod 17.4m
 Uptake rate from Cingular iPod customers in 1st year 50%
assumption
 Est. uptake by Cingular iPod customers in 1st year 8.7m

16. World Sales
Millions of Units

18. New entrants
Bargaining Rivalry within Bargaining
power of industry Power of
suppliers customers
Threat of
substitutes

19. strengths weaknesses
Style/Brand Sensors No UMTS High price / high end
User base Limited distribution channels
First mover
Rich UI
Unsafe for
Hype Missing features
corporate use?
Migrate people to Apple
Similar devices
Port existing apps Highly developed market
New social device
Distribute iTunes content
opportunities threats

22. support
Voice over IP