1. QuickTimeª and a
History of Music Videos
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2. • Modern music videos are primarily
made and used as a marketing device
intended to promote the sale of music
recordings. Although the origins of
music videos date back much further,
they came into prominence in the
1980s, when MTV based their format
around the medium.
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3. • In 1964, The Beatles starred in their first
feature film A Hard Day's Night, directed
by Richard Lester. Shot in
black-and-white and presented as a
mock documentary.The musical
sequences furnished basic templates
on which countless subsequent music
videos were modeled.
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4. • Bohemian Rhapsody was the first video
created with the intention of replacing a
band's live performance on TV. The
beatles had created promos to meet
demand internationally for appearances
they just couldn't be present for. Queen
however were the first to create a video
specifically for that song to be played
on TV.
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5. QuickTimeª and a
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• Long-running British TV show
Top of the Pops began playing music
videos in the late 1970s,a good video
would increase a song's sales as
viewers hoped to see it again the
following week.
• The first music video they played was
“video killed the radio star” by Buggles
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6. • Music videos now cost considerably
more than they used to.
• They are used to promote the artists
music and image.
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