This webinar was presented on Tuesday March 22nd by Blueliner CEO, Arman Rousta. It covers two of the 7 Pillars of Digital Strategy, CRM and Web Analytics.

2. Table of Contents CRM: Tools & Tactics About Blueliner 7 Pillars TM Overview Analytics: Tools & Tactics Questions & Answers Case Studies Appendix 7 Pillars Vendors

3. Interactive Marketing Clients California Closets (Lifestyle) Completely Bare (Beauty) IZOD Men’s Fragrance (Beauty) Bogner (Fashion) Allied Home Mortgage (Real Estate) New York Video School (Education) 401kid (Finance) CMS Forex (Finance) Guardian Water & Power (Energy) Morningside Translations (Translations) Blueliner is a reputable digital marketing agency based in New York , with presence in Asia, Latin America and Europe . We have built successful social, mobile and search campaigns for hundreds of clients, including: Medical Hair Restoration (Medical) Manhattan Orthopaedic Care (Medical) Russia Today (Media) SogoTrade (Finance) Icebreaker (Fashion) Lufthansa (Travel) Chaa Creek Resort (Travel) Celect.org (Social Media) Bid on the City (Real Estate) Red Clay Media (Marketing)

4. SEM Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Pillar 7. Analytics The 7 Pillars of Digital Strategy

5. “ CRM is the strategy, process and tools used to manage relationships.” P4. What is CRM? (Customer Relationship Management) CRM Software Lead Nurturing Email Marketing Solutions (EMS) Customer Service Communication Protocols (Live Chat, Social Media, etc.)

6. “ Analytics is the strategy, process and tools used to plan, track and make informed decisions based on data gathered across all digital activity.” What is Analytics?

10. CRM Tools that We Like Why We Like It Cost Salesforce.com Per User, starting @ $30/user per month Sugar CRM Free, Open Source Zoho CRM Per User, starting @ ACT Per User license Highrise (37 Signals) Per User, starting @ $10/user per month Outlook Costly

11. EMS Tools that We Like Why We Like It Cost Mailchimp Simple way to see what KWs competitors are bidding on + SEO rankings. Basic: Free Premium: $139/mo+ Exact Target Vertical Response Cooler Email Subscriber Mail Exact Target

15. Trends Report Page United States Trends Report

17. Analytics + PPC + SEO: Keyword Search Volume

18. Analytics + SEO: Organic Rankings

25. ALL: Measure and use the tools

26. Heatmap Analysis Report Page Luggage Forward Homepage Heatmap Report

27. Heatmap Analysis Report Page Luggage Free Homepage Heatmap Report

28. Heatmap Analysis Report Page Luggage Club Homepage Heatmap Report

29. Analytics in Keyword Research - Revenue Opportunity Revenue Opportunity for Medifast = $250,000 + (click for details) Searches Per Month = 460,389 - X -

30. Analytics in Search Marketing (ROI Planning) - Potential ROI This analysis is for one keyword phrase, which presents several different marketing opportunities. Return to 7 Pillars Assessment

31. Questions & Answers

32. SEM Pillar 1. Web Design (UX, IA, Branding) Pillar 2. Search Engine Optimization Pillar 3. Online Advertising (PPC, CPM, CPA) Pillar 4. CRM (Relationship, Email Marketing) Pillar 5. Social Media Pillar 6. Mobile Pillar 7. Analytics The 7 Pillars of Digital Strategy

33. Thank you for your participation! For questions or comments about this presentation, contact: Arman Rousta Chief Executive Officer [email_address] 212.904.1240 office 55 Broad Street, 17 th Floor New York, NY 10004 www.bluelinerny.com