The Power Point of other Members:
· It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
· CRM helps companies acquire new customers and retain and expand their relationships with profitable existing customers. Retaining customers is particularly important because repeat customers are the largest generator of revenue for an enterprise. Also, organizations have long understood that winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.
· The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
· A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
· Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management
The outline of the Term project:
Introduction of the specific topic
Customer Relationship Management
As a group, we will be explaining how customer relationship management is a customer-focused and customer-driven organizational strategy. Elaborate on how modern CRM systems can build sustainable long-term customer relationships that can create value for both companies and their customers. In addition, to helping many companies acquire new customers while also retaining and expanding their relationships with advantageous existing customers. Overall, this topic is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers. It specifically focuses on customer retention and driving sales growth. The reason this is important and relevant to our class is because businesses data is used to see what customers like and don’t like. Businesses use this because sales tend to improve overall when they use CRM.
Tentative milestone/schedule of the project.
Selected helpful Web Resources:
· INFORMS: http://www.informs.org/
· Management Information Systems Research: http://www.brint.com/ISResearch.htm
· MIS Web Resource: http://www.bus.iastate.edu/mennecke/server/courses/MIS.htm
· CNET Tech News: http://news.cnet.com ; ZD Net News: http://www.zdnet.com
· CNN Technology News:.
The Power Point of other Members· It uses data analy.docx
1. The Power Point of other Members:
· It uses data analysis about customers' history with a company
to improve business relationships with customers, specifically
focusing on customer retention and ultimately driving sales
growth.
· CRM helps companies acquire new customers and retain and
expand their relationships with profitable existing customers.
Retaining customers is particularly important because repeat
customers are the largest generator of revenue for an enterprise.
Also, organizations have long understood that winning back a
customer who has switched to a competitor is vastly more
expensive than keeping that customer satisfied in the first place.
· The goal is simple: Improve business relationships. A CRM
system helps companies stay connected to customers, streamline
processes, and improve profitability.
· A CRM system gives everyone — from sales, customer
service, business development, recruiting, marketing, or any
other line of business — a better way to manage the external
interactions and relationships that drive success. A CRM tool
lets you store customer and prospect contact information,
identify sales opportunities, record service issues, and manage
marketing campaigns, all in one central location — and make
information about every customer interaction available to
anyone at your company who might need it.
· Some of the biggest gains in productivity can come from
moving beyond CRM as a sales and marketing tool, and
2. embedding it in your business – from HR to customer services
and supply-chain management
The outline of the Term project:
Introduction of the specific topic
Customer Relationship Management
As a group, we will be explaining how customer relationship
management is a customer-focused and customer-driven
organizational strategy. Elaborate on how modern CRM systems
can build sustainable long-term customer relationships that can
create value for both companies and their customers. In
addition, to helping many companies acquire new customers
while also retaining and expanding their relationships with
advantageous existing customers. Overall, this topic is an
approach to manage a company’s interaction with current and
potential customers. It uses data analysis about customers
14. Enterprise Resource Planning (ERP) Systems: systems designed
to correct a lack of communication among the functional area IS
and they adopt a business process view of the overall
organization to integrate the planning, management, and use of
all of an organization’s resources, employing a common
software platform and database.
ERP II Systems: interorganizational ERP systems that provide
Web-enabled links among a company’s key business systems—
such as inventory and production—and its customers, suppliers,
distributors, and other relevant parties.
Enterprise Application Integration (EAI) System: integrates
existing systems by providing software, called middleware, that
connects multiple applications allowing existing applications to
communicate and share data.
17
IT’s About Business 10.2
Under Armour Finds a Chip in Their Armor
The Business Problem
The IT
Solution
The Results
17. financial reporting, performance management, and corporate
governance. They manage accounting data and financial
processes such as general ledger, accounts payable, accounts
receivable, fixed assets, cash management and forecasting,
product-cost accounting, cost-center accounting, asset
accounting, tax accounting, credit management, budgeting, and
asset management.
Operations Management: These modules manage the various
aspects of production planning and execution such as demand
forecasting, procurement, inventory management, materials
purchasing, shipping, production planning, production
scheduling, materials requirements planning, quality control,
distribution, transportation, and plant and equipment
maintenance.
Human Resource Management: These modules support
personnel administration (including workforce planning,
employee recruitment, assignment tracking, personnel planning
and development, and performance management and reviews),
time accounting, payroll, compensation, benefits accounting,
and regulatory requirements.
20
Extended ERP Modules
20. FIGURE 10.4 ERP II system.
Core ERP Modules
Financial Management: These modules support accounting,
financial reporting, performance management, and corporate
governance. They manage accounting data and financial
processes such as general ledger, accounts payable, accounts
receivable, fixed assets, cash management and forecasting,
product-cost accounting, cost-center accounting, asset
accounting, tax accounting, credit management, budgeting, and
asset management.
Operations Management: These modules manage the various
aspects of production planning and execution such as demand
forecasting, procurement, inventory management, materials
purchasing, shipping, production planning, production
scheduling, materials requirements planning, quality control,
distribution, transportation, and plant and equipment
maintenance.
Human Resource Management: These modules support
personnel administration (including workforce planning,
employee recruitment, assignment tracking, personnel planning
and development, and performance management and reviews),
time accounting, payroll, compensation, benefits accounting,
and regulatory requirements.
21. Extended ERP Modules
Customer Relationship Management: (Discussed in detail in
Chapter 11.) These modules support all aspects of a customer’s
relationship with the organization. They help the organization to
increase customer loyalty and retention, and thus improve its
profitability. They also provide an integrated view of customer
data and interactions, helping organizations to be more
responsive to customer needs.
Supply Chain Management: (Discussed in detail in Chapter 11.)
These modules manage the information flows between and
among stages in a supply chain to maximize supply chain
efficiency and effectiveness. They help organizations plan,
schedule, control, and optimize the supply chain from the
acquisition of raw materials to the receipt of finished goods by
customers.
Business Intelligence: (Discussed in detail in Chapter 12.)
These modules collect information used throughout the
organization, organize it, and apply analytical tools to assist
managers with decision making.
E-Business: (Discussed in detail in Chapter 7.) Customers and
suppliers demand access to ERP information including order
status, inventory levels, and invoice reconciliation.
Furthermore, they want this information in a simplified format
that can be accessed via the Web. As a result, these modules