War games are conducted by companies in support of product development, as an input for annual Brand Planning or to "stress test" decisions whose outcomes may be affected by competitors. Effective war games are focused, have a limited number of issues and competitors covered so that the participants can really get into the depths of the issues, analyze options and create pragmatic solutions for potential challenges. We recommend no more than 50 participants in a war game session to maximize everyone's participation and engagement. Competitive Simulations distill complex external issues into a manageable format for participants to brainstorm and tackle. Simulations can be run on a number of attributes including events, trends or any other external changes that will effect your company's competitiveness. Scenario Planning explores future possibilities in the macro-economic environment and shifts in the industry ecosystem. Scenario Planning exercises tend to be very intellectually stimulating and intense. However, the key to effective scenario planning is to bring the issues back 'into the business' and to align on proactive actions and next steps that the company can start implementing now. Well run Scenario Planning exercises form the basis of an early warning system that can proactively detect external risks to your business, franchise or product.

1. Building Winning Strategies
With War Games
War Games are structured role -
playing workshops that are used
to generate insights to help in
developing and refining strategy.
WHAT IS A WAR GAME ?
If you have an upcoming product launch, loss of exclusivity or another market
event that is likely to disrupt your market, a competitive war game will help you
to understand what will happen in the marketplace in a safe environment by
role playing key players and changes in market dynamics in a workshop format.
Our aim is to make sure your business has 'no surprises' that have not been
thought through.
WHY DO YOU NEED A WAR GAME ?
EACH COMPETITOR PLAYS A DIFFERENT GAME
New competitor Product Launch
Tender
Regulation / Environment change
Event
Leadership Change
New Data
Decision
Launch
Business Planning
Internal meetings
EXTERNAL INTERNAL
WHEN TO CONDUCT A WAR GAME

2. STRATEGY
ASSUMPTIONS
WAR GAME PROCESS
Planning /
Objectives
1
Report out
Competitive
Playbook /
4
& Logistics
Preparation -
Briefing books
2
War Game
Workshop
3
CONTACT US
Website : www.PharmaWarGames.com
Email : info@pharmawargames.com
Participants Develop Their Strategy (or Stress Test Existing) And Implementation
Plan Through A Series Of Structured Exercises
WHAT KIND OF ISSUES
CAN WAR GAMES TACKLE ?
STRATEGIC
OPERATIONAL
TACTICAL
WHERE TO
PLAY?
What will the
industry look like
in x years?
What is our winning
aspiration?
HOW TO WIN ?
WAR GAMES CAN BE USED FOR
DIFFERENT LEVELS OF ANALYSIS
Competitor
Capabilities,
Plans & Intentions
Industry
Structure
& Trends
Product
Capabilities,
Plans & Intentions
WAR
GAMES
STRATEGIC
OPERATIONAL
TACTICAL