About Bangladesh telecommunication company, solve how to came back from huge losses.

1. BUSINESS
C A S E OF
B T C L
How To Turn Out Its
Business From Huge Losses

2. BANGLADESH TELECOMMUNICATION
COMPANY LIMITED
Founded as
BTTB
Following as
Independent
1971
July 1, 2008
Become a
public limited
Previous
Subscribes
Almost 50 lakh
Now total
staff
12636
Not start to
sell share in
public
Provide Land
line
Telephone
Service
Urban Areas
Long distance &
international
services since
2004
Dial up
Internet
Access
Customer Level
Broadband
Internet
Dot Domain
Facility
Satellit
e:
BS 1
Two Major Join
Work with 2
Company
Loss at least
Tk2000 crore
TIB found
Huge
Corruption
.bd

3. Potential
Entrants
Suppliers Buyers
Substitute
s
Industr
y
Rivalry
Porter’s Five Forc

4. BUYER POWER
BTCL POWER
BUYERS

5. Suppliers
POWER
BTCL POWER
SUPPLIER
S

6. Grameen
Phone
Robi Airtel Teletalk Citicell
BTCL
SUBSTITU
TES

7. New Entrants
BTCL
POTENTIAL
ENTRANTS

8. Broadband
Provider
Telecom
Operator
BTCL
INDUSTRIAL
RIVAL

9. Sort out Problem
Problem 01 Problem 02 Problem 03
Corruption Unplanned
Project
Decision
Competitive
Market

10. Promotional
Activity
Valid Project
Decision
Source of
Corruption
Increase
Employees
Efficiency
Selling Share
to Public
Switch
Organization
to Private
own
ALTERNATIVE SOLUTION

11. Not To
Capable work Force
Evaluate
Govt. OwnEvaluate
Increase Cost
Evaluate Between the
Alternatives
Evaluate
Valid Project Decision
Reduce Corruption
Promotional Activity

12. Increase
The Profit
EvaluateSelling share to
Public
EvaluateSwitch Organization
to Private
Evaluate Between the
Alternatives

13. 1stYEAR
2ndYEAR
3rdYEAR
4thYEAR
5thYEAR
• Short term
Promotional
• Increase Land Phone
subscribers
• Increase Land Phone
subscribers
• Increase the share
price
• Sponsorship taken
• Increase Internet
Subscribers
• Project for Domain
facility
• Increase Internet
Subscribers
• Project for Domain
facility
• Wireless Land
Phone
Time Line of BTCL

14. Contingency
Plan
Previous Condition
is Incurred Losses
After taking steps
Condition is
Incurred Losses
• Stop Promotion
• Merge with Same Company