Operators face challenges including eroding revenues from staple offerings due to agile OTT entrants, lower projected SMS/MMS revenues between 2017-2021, and near zero revenue growth in core connectivity services. WiFi deployments can help operators address these issues by enabling new services to increase loyalty and guarantee new revenue sources, providing a better customer experience, and reducing costs through offloading. It is essential for operators to quickly integrate WiFi into their propositions alongside other access services and ensure easy centralized configuration of services.

1. Capitalizing on new
WiFi opportunities
As the industry gets increasingly competitive,
telco operators are facing many challenges,
including:
Agile OTT entrants are eroding
revenues from telcos’ staple offerings.
Operators’ SMS/MMS revenue in 2021
forecasted to be significantly lower
than in 2017:
Between 2017-2021, the number of connections
will only rise by:
31% lower globally
20% lower in emerging
markets
Operators are facing near zero revenue growth
in their core connectivity services.
By 2021, annual mobile service revenue will
grow by only 0.01% in developed markets.
With slow growth in connection numbers,
operators are fighting a tough battle to gain
new subscribers.
WiFi deployments can help operators
address these business challenges!
Source: Analysys Mason, 2017
By enabling the delivery of new
services that increase loyalty
& guarantee new revenue
sources
By providing a better
customer experience
14% in emerging markets
2% in developed markets
Stagnating core
revenue
OTT competition
WiFi to
the rescue!
Market saturation
It’s essential to maximize on these opportunities quickly!
Operators must integrate WiFi into their propositions alongside their
other access services, and ensure easy and centralized service configuration.
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By reducing costs
(offloading)
2 3
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