Our venture into iPhone Apps




Milk Monitor            Tiny Garden
Over the years we’ve created some great products for big
brands across entertainment, children’s and learning sectors.
We’ve been tinkering with various product ideas for years.
            Then... something big happened!
We thought...


“Lets make iPhone Apps to delight
   children and assist parents”.
       After all we know that audience....
Milk Monitor was born in a Hoxton eatery in February and
           launched into the app store in April.




         It ...
And now for the hard part! With over 150,000 apps in the
App Store how do you get noticed? Generate some noise...
Build a quality app and gain a loyal customer following
Respond to feature requests...



     “I'd like to see the ability to add
information on weaning, weight gain and
    exp...
This will help you gain visibility in a crowded shop window
Your app won’t make a
  fortune overnight.
Embrace the Long Tail... on to the next one.
Tiny Garden is a learning & play experience for toddlers. It teaches first
       words in a playful context & supports mul...
We intend to release quickly & iteratively.
Paul Argent - argy@milocreative.com

      www.milocreative.com
      apps.milocreative.com




Milk Monitor             T...
Milo Creative: Our venture into iPhone apps for children & parents
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Milo Creative: Our venture into iPhone apps for children & parents

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This in our presentation from the launch of Innovate London event in Hoxton, London. We talked about our latest venture into the creation of iPhone Apps for parents and children. The presentation was well received with lots of questions and discussion afterwards, in particular the marketing of iPhone Apps through the app store and social media.

http://www.milocreative.com
http://apps.milocreative.com
http://innovatelondon.org/

Published in: Business, Technology
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Milo Creative: Our venture into iPhone apps for children & parents

  1. 1. Our venture into iPhone Apps Milk Monitor Tiny Garden
  2. 2. Over the years we’ve created some great products for big brands across entertainment, children’s and learning sectors.
  3. 3. We’ve been tinkering with various product ideas for years. Then... something big happened!
  4. 4. We thought... “Lets make iPhone Apps to delight children and assist parents”. After all we know that audience...
  5. 5. Milk Monitor was born in a Hoxton eatery in February and launched into the app store in April. It took 10 weeks from lunch to launch.
  6. 6. And now for the hard part! With over 150,000 apps in the App Store how do you get noticed? Generate some noise...
  7. 7. Build a quality app and gain a loyal customer following
  8. 8. Respond to feature requests... “I'd like to see the ability to add information on weaning, weight gain and expressing in the notes section...” ...& update regularly
  9. 9. This will help you gain visibility in a crowded shop window
  10. 10. Your app won’t make a fortune overnight. Embrace the Long Tail... on to the next one.
  11. 11. Tiny Garden is a learning & play experience for toddlers. It teaches first words in a playful context & supports multiple languages.
  12. 12. We intend to release quickly & iteratively.
  13. 13. Paul Argent - argy@milocreative.com www.milocreative.com apps.milocreative.com Milk Monitor Tiny Garden

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