Case study analysis indo us ventures--by sdb

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Case study analysis indo us ventures--by sdb

  1. 1. CASE STUDY ANALYSISINDO US VENTURES<br />BY:<br />SHUBHADIP BISWAS<br />FT-10-948<br />PGDM 10-12<br />IILM GSM<br />
  2. 2. MARKET ATTRACTIVENESS MACRO LEVEL<br /><ul><li>CONTENTSENSE
  3. 3. 10,000 news sources in India with an average of more than 50 articles per source each day
  4. 4. content subscriptions and revenue sharing on advertisements and commerce transactions.
  5. 5. The attention span of consumers is shrinking
  6. 6. The problem of finding relevant, personalized news- and commerce-related information is real and growing
  7. 7. CELLSOL
  8. 8. secondary storage infrastructure for mobile devices –first mover advantage
  9. 9. Mobile phones have become multifunctional devices
  10. 10. Mobile phones are lost or upgraded every 12 to 24 months on average
  11. 11. GLEDUPORT
  12. 12. high demand for supplementary education in the West
  13. 13. cost-effective online tutoring in mathematics and sciences
  14. 14. 50% of customers renewing their subscription after the initial trial period
  15. 15. 50 million students in the US alone of which more than 1.6 million have studied online
  16. 16. TRAVEL-KING
  17. 17. online Indian domestic travel industry -US$600 million
  18. 18. low cost carriers and increased connectivity
  19. 19. thriving consumer economy and increasing consumer spending </li></li></ul><li>MARKET ATTRACTIVENESSMICRO LEVEL<br /><ul><li>CONTENTSENSE
  20. 20. Online news is growing at 11% CAGR and is the third most popular internet application
  21. 21. Target segment--publishers, especially print publishers
  22. 22. CELLSOL
  23. 23. In Asia–Pacific region, projected growth-from the current 1.2 to 2 billion users within 3 years
  24. 24. target markets --Asia and the USA
  25. 25. Cellsol expects over three million users within 18 months of launch
  26. 26. GLEDUPORT
  27. 27. separate US and UK sites
  28. 28. voice-based tutoring for K-12 students in the United States and the United Kingdom and, eventually, other Western markets
  29. 29. Forrester forecasts US$12-16 billion of online tutoring across the US, UK and India within two years
  30. 30. TRAVEL-KING
  31. 31. India is the third fastest growing domestic aviation market in the world-is expected to reach US$2 billion within three years
  32. 32. Primary target segment-airlines</li></li></ul><li>INDUSTRY DOMAINSMACRO LEVEL<br /><ul><li>CONTENTSENSE
  33. 33. major search providers--Google and Yahoo—STRONG COMPETITORS
  34. 34. revenue share with the publisher receiving ten per cent of the incremental revenues
  35. 35. CELLSOL
  36. 36. Fast mover
  37. 37. Presence of powerful competitors
  38. 38. GLEDUPORT
  39. 39. Suppliers of educational materials grossed US$80 billion worldwide—2008
  40. 40. competes with many private tutors and traditional education companies--Sylvan, Princeton Review, Kaplan, Huntington, and Kumon.
  41. 41. There are half a dozen very aggressive online players in the US, all in the early stages of development
  42. 42. TRAVEL-KING
  43. 43. There are thousands of both IATA agents and non-IATA agents
  44. 44. Commission has to be paid to its agents
  45. 45. The online travel industry is already crowded- all backed by well known and deep pocketed venture capital investors.
  46. 46. all Indian airlines promote their own websites. </li></li></ul><li>INDUSTRY DOMAINSMICRO LEVEL<br /><ul><li>CONTENTSENSE
  47. 47. ContentSense bases its search on a proprietary algorithm that its founder,Its dynamic directory is optimized to work with non-structured data and provides user-specific context-based clusters.
  48. 48. CELLSOL
  49. 49. mobile telephone industry’s first personal content platform
  50. 50. The business model--’Software as a Service’.
  51. 51. GLEDUPORT
  52. 52. India has an abundant--supply of high quality content and teachers
  53. 53. cost-effective online tutoring in mathematics and sciences --a monthly flat fee, currently $100, for unlimited access to all subjects and topics.
  54. 54. TRAVEL-KING
  55. 55. plans to empower existing brick-and-mortar travel agents all over India with instant ticketing solutions for domestic and international travel
  56. 56. agent volume consolidation and technology integration with Abacus, a Global Distribution System (GDS) for airline tickets </li></li></ul><li>TEAM DOMAINS<br />

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