This objective aligns with the research components outlined in your thesis, ensuring coherence and relevance to your overall study. Remember, the objective should guide the direction of your review, focusing on key areas that align with your research interests.

1. AIR TRANSPORT SYSTEM CASE STUDY PRESENTATIONS 2023
TOPIC CASE 1: AIRLINE-WITHIN-AIRLINE BUSINESS MODEL AND STRATEGY: CASE STUDY OF
QANTAS GROUP
The article, titled "Airline-within-Airline Business Model and Strategy: Case Study of Qantas Group,"
examines the dual-brand strategy of Qantas Airways and its subsidiary, Jetstar Airways. The study explores
how the Qantas Group manages these two airlines with distinct business models - Qantas as a full-service
carrier and Jetstar as a low-cost carrier. The research uses SWOT analysis, Business Model Canvas, and
Game theory to analyze the strategic positioning and operational coordination between the two airlines.
The findings highlight the effectiveness of the Airline-within-Airline (AwA) model in maintaining brand
competitiveness and market segmentation.
Keywords: business model, ailrine, ailrine-within-airline, strategy, game theory, Qantas Airways, Jetstar
Airways
TOPIC CASE 2: A COMBINED MULTI-CRITERIA DECISION-MAKING APPROACH FOR
IMPROVEMENT OF AIRLINES’ GROUND OPERATIONS PERFORMANCE: A CASE STUDY FROM
TÜRKIYE
The article "A Combined Multi-Criteria Decision-Making Approach for Improvement of Airlines’ Ground
Operations Performance: A Case Study from Türkiye" by Atik Kulakli and Yıldız Şahin utilizes multi-criteria
decision making (MCDM) techniques to enhance ground operational performance of low-cost carriers in
Turkey. It employs fuzzy Analytic Hierarchy Process (AHP) and fuzzy Technique for Order of Preference by
Similarity to Ideal Solution (TOPSIS) methodologies. The study evaluates three airline companies based on
five main criteria and eighteen sub-criteria, aiming to provide a comprehensive understanding of
operational performance in the airline sector.
Keywords: multi-criteria decision making, fuzzy AHP, fuzzy TOPSIS, selection, evaluation,
airline sector , operational performance; low-cost carriers, low-cost airline
TOPIC CASE 3: ANALYSIS ON THE PROFIT RECOVERY OF CHINA'S BUDGET AIRLINES AFTER THE
EPIDEMIC-- A CASE STUDY OF SPRING AIRLINES
The article titled "Analysis on the Profit Recovery of China's Budget Airlines - A Case Study of Spring Airlines"
examines the impact of the COVID-19 epidemic on the profitability of Spring Airlines, a leading low-cost
carrier in China. It focuses on the airline's operational changes, including fluctuations in passenger numbers,

2. operating costs, and government policy support. The study uses data from Spring Airlines' financial
statements to analyze trends in revenue, profit, and cash flow, highlighting the airline's resilience and
strategic responses to the challenges posed by the pandemic.
Keywords: Spring Airlines, budget airlines, epidemic
TOPIC CASE 4: ASSESSMENT OF FACTORS DETERMINING AIRLINE CONSUMER LOYALTY:
CASE STUDY IN LITHUANIA
The article titled "Assessment of Factors Determining Airline Consumer Loyalty: Case Study in Lithuania"
explores the factors influencing airline consumer loyalty in Lithuania. The study, conducted by Nijolė
Batarliene and Neringa Slavinskaite, focuses on passengers of both prestige (business) and economy classes.
It identifies key factors such as service quality, price, and airline reliability that significantly affect passenger
loyalty. The research highlights the differing priorities between business and economy class passengers,
with business class passengers valuing service quality and privacy more, while economy class passengers
focus on price and basic service quality perceptions. The study's findings emphasize the importance of
tailoring services to different passenger segments to enhance loyalty.
Keywords: aviation, loyalty, airline consumers, satisfaction, factors
TOPIC CASE 5: CASH MANAGEMENT OF MULTINATIONAL AIRLINES: A CASE STUDY ON A
TURKISH AIRLINE
The article "Cash Management of Multinational Airlines: A Case Study on A Turkish Airline" by Yaşar Köse
and Ceyda Aktan focuses on the cash management strategies of a leading Turkish airline. It examines the
airline's financial performance in 2020, emphasizing the importance of efficient cash management for
multinational airlines. The study employs various financial models and analyses to understand the airline's
cash flow and management strategies, particularly in the context of the COVID-19 pandemic's impact on
the aviation industry.
Keywords: Cash Management ,Multinational Companies Airlines ,Airline Finance ,Netting Systems
Cash Flows
TOPIC CASE 6: CUSTOMER RESPONSES TO ADVERTISING SOCIAL MEDIA CHOICES WHEN
CHOOSING AN AIRLINE: A CASE STUDY OF LOW-COST AIRLINES IN THAILAND
The article "Customer Responses to Advertising Social Media Choices When Choosing an Airline: A Case
Study of Low-Cost Airlines in Thailand" examines how social media advertising influences airline customer
choices in Thailand. It highlights the significant role of social media platforms, particularly Facebook,
Instagram, and Line application, in shaping customer preferences and decisions. The study reveals that
online advertising on these platforms is more impactful compared to offline media, indicating a shift

3. towards digital channels in customer engagement and marketing strategies in the airline industry.
Keywords: customer response , social media , low-cost airline , advertising
TOPIC CASE 7: ENHANCING CUSTOMER SATISFACTION IN THE AIRLINE INDUSTRY: A CASE
STUDY OF DELTA AIRLINES
The article "Enhancing Customer Satisfaction in the Airline Industry: A Case Study of Delta Airlines" by Xinhe
Ma focuses on improving customer satisfaction in the airline industry using Delta Airlines as a case study. It
employs sentiment analysis of customer reviews and a comprehensive SWOT analysis. The study provides
targeted suggestions for Delta Airlines, including leveraging technology to mitigate delays, establishing
uniform service standards, broadening global networks, committing to sustainability, and responding quickly
to policy changes. The research acknowledges its limitations, such as reliance on a single data platform and
the subjective nature of sentiment analysis.
Keywords: customer satisfaction, airline industry, Delta Airlines
TOPIC CASE 8: FACTORS AFFECTING THE INTERNATIONAL FLIGHT DELAYS AND THEIR
IMPACT ON AIRLINE OPERATION AND MANAGEMENT AND PASSENGER COMPENSATIONS
FEES IN AIR TRANSPORT INDUSTRY: CASE STUDY OF A SELECTED AIRLINES IN EUROPE
The article "Factors Affecting the International Flight Delays and Their Impact on Airline Operation and
Management and Passenger Compensations Fees in Air Transport Industry: Case Study of a Selected Airlines
in Europe" by Martina Zámková and colleagues analyzes the causes of flight delays for a European airline.
Using data from 2013-2019, the study employs multidimensional statistical methods to identify the reasons
for delays and their impact. It observes trends in delays over the period and investigates the correlation
between aircraft type, flight characteristics, and delay occurrences. The findings are crucial for enhancing
airline operational strategies and improving passenger satisfaction.
Keywords: airline operation and management, management and strategy, marketing and quality of
the services, passengers and customers satisfaction, air transport economics, flight delays
compensation, Europe, correspondence analysis
TOPIC CASE 9: FACTORS AFFECTING THE INTERNATIONAL FLIGHT DELAYS AND THEIR
IMPACT ON AIRLINE OPERATION AND MANAGEMENT AND PASSENGER COMPENSATIONS
FEES IN AIR TRANSPORT INDUSTRY: CASE STUDY OF A SELECTED AIRLINES IN EUROPE
The article "Investigating the Impact of Corporate Digital Communication on Brand Reputation and
Consumer Engagement in the Airline Industry in Morocco: A Case Study" examines how digital corporate
communication affects brand reputation and consumer engagement in Morocco's airline industry. It
employs qualitative research methods, including semi-structured interviews with professionals in
communication and digital marketing within Moroccan airlines. The study aims to provide in-depth insights

4. into the relationship between digital communication, brand reputation, and consumer engagement,
offering practical implications for Moroccan airlines to optimize their digital strategies.
Keywords: Corporate Digital Communication, Brand Reputation, Consumer Engagement, Moroccan
Airline Industry.
TOPIC CASE 10: ESTIMATIONS VIABILITY OF LCCS BUSINESS MODEL IN KOREA
The article "Estimations Viability of LCCs Business Model in Korea" examines the viability of the Low-Cost
Carriers (LCCs) business model in Korea's airline industry. It categorizes Korean LCCs into three types:
independent, subsidized by existing airlines, and supported by conglomerates and local governments. The
study focuses on their financial performance and market impact during 2009-2013, revealing insights into
their operational efficiency, market expansion, and challenges, especially in the context of increasing
competition and market liberalization.
Keywords: Low-cost carriers ,Airlines-within-airlines ,Data envelopment analysis ,Korean air carriers
Efficiency
TOPIC CASE 11: JUSTICE BASED RECOVERY EXPECTATIONS OF AIRLINE PASSENGERS AFTER
SERVICE FAILURE - A CONCEPTUAL STUDY - A CASE STUDY OF GOA - INDIA
The article "Justice Based Recovery Expectations of Airline Passengers After Service Failure - A Conceptual
Study - A Case Study of Goa - India" investigates how passengers of airlines perceive service failures and
their expectations for recovery. The study, conducted through a three-stage methodology, explores the
relationships between the severity and controllability of service failures and the types of justice
(procedural, interactional, and distributive) expected by passengers. The research findings highlight the
different justice expectations based on various failure scenarios, providing insights for effective service
recovery strategies in the airline industry.
Keywords: IFRS, Cost of Equity, Firm Value, Service Failure, Service Recovery, Severity, Controllability,
Complaints, Justice Expectations
TOPIC CASE 12: STUDY ON THE FINANCIAL RISKS OF LISTED AIRLINES-BASED ON AIR
CHINA CASE STUDY
The article "Study on the Financial Risks of Listed Airlines-Based on Air China Case Study" by Yufan Chang
examines the financial risks faced by listed airlines, focusing on Air China. It analyzes the impact of the
COVID-19 pandemic on the aviation industry, highlighting the severe effects such as reduced passenger
numbers, increased financial strain, and widespread industry downturn. The paper emphasizes the need for
effective financial risk management in the airline industry, particularly in the context of external shocks like
global health crises.
Keywords: Airlines, financial risk, financial statements, Air China

5. TOPIC CASE 13: THE CASE OF SOUTH KOREAN AIRLINES-WITHIN-AIRLINES MODEL:
HELPING FULL-SERVICE CARRIERS CHALLENGE LOW-COST CARRIERS
The article "The Case of South Korean Airlines-Within-Airlines Model: Helping Full-Service Carriers Challenge
Low-Cost Carriers" investigates the airlines-within-airlines (AwA) model in South Korea. It focuses on how
full-service carriers (FSCs) have adopted the AwA model to compete with independent low-cost carriers
(ILCCs). The study evaluates the performance and market dynamics of this model, considering the
competition between FSC-owned AwAs and ILCCs. The research provides insights into the strategies and
outcomes of implementing the AwA model in a competitive aviation market.
Keywords: airlines-within-airlines; Lotka–Volterra model; competition dynamics
TOPIC CASE 14: LUFTHANSA AIRLINES. THE MICROECONOMIC AND MACROECONOMIC
ENVIRONMENT OF THE COMPANY AND THE INDUSTRY IN 2020 AND ITS READINESS
AGAINST CRISIS
The article "Lufthansa Airlines: The Microeconomic and Macroeconomic Environment of the Company and
the Industry in 2020 and Its Readiness Against Crisis" analyzes Lufthansa's performance from 2006 to 2019
and its strategic readiness against crises. It discusses the airline industry's oligopolistic nature, Lufthansa's
market competition, cost structure, and the macroeconomic impact of oil prices. The study highlights
Lufthansa's challenges and strategic approaches in the face of economic shocks, focusing on its
competitive positioning and financial vulnerabilities within the global aviation market.
Keywords: Macroeconomics · Lufthansa · Airlines · Economics · Airlines oligopoly · Airlines competition ·
Economic shocks · Cost vulnerability
TOPIC CASE 15: DO CUSTOMER LOYALTY PROGRAMS REALLY WORK IN AIRLINES
BUSINESS? —A STUDY ON AIR BERLIN
The article "Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin"
explores the effectiveness of loyalty programs in retaining customers and enhancing airline business, using
Air Berlin's "Topbonus" program as a case study. It discusses the design and impact of loyalty programs on
customer retention and engagement, analyzing Air Berlin's strategy and performance in the context of the
competitive airline industry. The study provides insights into the strengths and limitations of loyalty
programs in influencing customer behavior and airline profitability.
Keywords: Loyalty Program, Customer Relationship Management, Relationship Marketing, Rewards Program,
Loyalty in Airlines Industry, Customer Satisfaction
TOPIC CASE 16: THE EFFECT OF AIRLINE SERVICE QUALITY ON PASSENGERS’ BEHAVIORAL

6. INTENTIONS USING SERVQUAL SCORES: A TAIWAN CASE STUDY
The article titled "The Effect of Airline Service Quality on Passengers’ Behavioural Intentions Using
SERVQUAL Scores: A TAIWAN Case Study" by Yu-Kai Huang investigates the decision-making process of air
passengers in Taiwan. It applies structural equation modeling (SEM) and Importance-Performance Analysis
(IPA) to assess the impact of airline service quality on passenger satisfaction, perceived sacrifice, service
value, and behavioral intentions. The study finds that service value significantly influences behavioral
intentions, with responsiveness being a key aspect of airline service quality. The research offers practical
implications for improving airline services and enhancing passenger satisfaction.
Keywords: airline, service quality, SERVQUAL, SEM, IPA
TOPIC CASE 17: BUSINESS PROCESS MANAGEMENT AND SOCIAL NETWORKS: A CASE
STUDY IN AN AIRLINE ORGANIZATION
The article "Business Process Management and Social Networks: A Case Study in an Airline Organization" by
Ana Raquel Vaz Vieira and Jurij Jaklič explores the integration of Business Process Management (BPM) with
social networks in a Portuguese airline. It examines how social BPM can enhance organizational
performance, reduce costs, and provide a competitive advantage. The study demonstrates how the airline
successfully incorporated social networks into their business processes, leading to improved results and
organizational culture changes..
Keywords: Business Process Management, Social Networks, Social BPM
TOPIC CASE 18: AN ANALYSIS OF THE IMPACTS OF COVID-19 PANDEMIC TO AIRLINE
BUSINESS CASE STUDY: PT. GARUDA INDONESIA
The article "An Analysis of the Impacts of COVID-19 Pandemic to Airline Business: Case Study of PT. Garuda
Indonesia" examines the profound effects of the COVID-19 pandemic on the Indonesian aviation industry,
particularly on Garuda Indonesia. It covers the dramatic reduction in passenger numbers, flight frequencies,
flight cancellations, and overall operations. The study employs qualitative research methods, including
interviews and analysis of both primary and secondary data, to explore how Garuda Indonesia responded
to and managed these impacts. The research offers insights into the airline's strategies to adapt to the
pandemic's challenges.
Keywords: impact, pandemic, covid-19, airline business, garuda indonesia
TOPIC CASE 19: IMPACT OF ENTRY RESTRICTION POLICIES ON INTERNATIONAL AIR
TRANSPORT CONNECTIVITY DURING COVID-19 PANDEMIC
The article "Impact of Entry Restriction Policies on International Air Transport Connectivity During COVID-19
Pandemic" examines the effect of two main entry restriction policies - direct flight suspension and
complete entry suspension - on international air connectivity. It uses China as a case study to evaluate the
influence of these policies on the international air transport network. The study utilizes a novel weighted

7. international connectivity index and analyzes the hierarchical structure of the network to understand the
impacts of these policies. The research contributes to a deeper understanding of air transport network
performance during emergencies like the COVID-19 pandemic.
Keywords: Air transport network, International connectivity ,Disruption, Robustness ,COVID-19 ,Travel
bubble
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