1. Name – Divya Taneja
Age
o
o
o
15-25 25-35
35-45
Gender
o
o
Male
Female -
Occupation –
Have you purchased Nokia product?
o
o
Yes No
Rate nokia’s product in terms of different attributes compared with the competitors?
(With 1 being the lowest and 5 being the highest, Competitors – Samsung, Blackberry and Apple)
Quality - 3
Battery backup - 2
Price - 2
Camera or Video quality - 3
In built memory - 3
Catching up with technology (e.g. Touchscreen, Operating System e.g Andriod) - 1
What do you like most in Nokia phones (order these attributes from 1-6)
Quality - 1
Battery backup - 4
Price - 2
Camera or Video quality - 3
In built memory - 5
Catching up with technology (e.g. Touchscreen, Operating System e.g Andriod) - 6

2. Rate nokia’s product in terms of Trends compared with the competitors?
(With 1 being the lowest and 5 being the highest, Competitors – Samsung, blackberry and Apple)
Touchscreen - 1
Operating system (Andriod) - 1
Pricing strategy - 2
Colour and design - 2
What type of mobile device are you currently using
o
o
o
o
Android smartphones iOS smartphones
Symbian OS based
Others
What features can be improved in Nokia phones (order these attributes from 1-4)
Operating system (Android) - 1
Touch screen - 2
Pricing strategy - 3
Colour and design – 4
If problems arised, were they resolved by customer care?
o
o
o
o
Yes, by the company No, not resolved by company
Yes, by me or outside the company
No, not resolved by me or outside the company
Which place do you prefer the most to buy?
o
o
o
Priority outlets Dealers
Others
How did you hear about Nokia?
o
o
o
o
Newspaper Magazine
Online forums, facebook
Others (e.g. Word of mouth)