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Monitoring Social Media by Apis Design In Calgary
- 1. Monitoring Social Media Apis Design Inc. Alex Zagoumenov
- 2. Agenda Overview of social media L.A.R. Model in review An example of L.A.R. at work Recap and the next steps
- 3. Social media is… Conversations around your company Your company, audience(s), competition Traditional media vs. new (social) media One-way vs. two-way communication The goal is to listen + analyze + respond
- 4. you
- 5. L.A.R. Model 1 2 3 Listen Analyze Respond
- 6. Listen.A.R. What do I want to listen for? Vanity, industry experts, competition What channels to listen to? Blogs, Search Engines, Twitter, etc. What tools should I use? Google Reader, Google Alerts, etc.
- 7. L.Analyze.R. Be aware of filtering results Identify the triggers Monitor opportunities AND threats Reporting structure and frequency
- 8. L.A.Respond. React wisely AND be proactive Solving problems AND adding value The goal is to build trusted networks Track results of your responses
- 9. L.A.R. Model 1 2 3 Listen Analyze Respond
- 10. Example of L.A.R. Client: XXX-XXX Goals: monitor vanity, industry, competition Frequency: weekly, monthly Tool: Google Reader Channels: engines, blogs, twitter, sites Triggers: keywords (calgary web design)
- 11. A few questions to ask yourself…
- 12. What’s the general view of social media in your company?
- 13. Has your company been engaged in any social media monitoring activities?
- 14. What’s the biggest question you have about social media?
- 15. Do you use social networks personally, apart from work?
Editor's Notes
- Experience sharing on the inter-industry level
- Conversations, your company is in the middleSocial media = new media, what’s the distinctionBroadcasting vs. problem solving (listening first – one way communication vs two way communication)You have to monitor / listen in order to play the game1. Listen to the public, 2. competitive intelligence
- Could potentially animate this slide for the next iteration
- Once we setup the dashboard, there’s a huge inflow of informationWe have to be aware of filteringThe ‘what’ and the ‘when’
- Track result of your responses (tools such as bit.ly will help to monitor your link activity)
- Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
- Positive, negative, neutral? Please explainAre you using social media to connect with partners, customers, colleagues?Provide an example of a social tool you use
- How do you differentiate between social conversations at work and at home?