Tata AIG General Insurance Company - Insurer Innovation Award 2024
Strategy Building - For Disrupting Online Movie Ticketing Space in India
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15. Vendor Module
• At later stages, we can also think of implementing vendor modules
• Vendors are the third party service provider that may come into
picture to provide services for offline experience
• Examples
• Cabs
• Food and Beverages
• Valet Parking
• Merchandise Owners
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17. Screen Owner Module Details
Although there are multiple parts for this module. As part of this case study, I am
listing few key modules and their list of features that can be developed further
• Inventory Management
• Concession Sales
• Sales Analytics
• Deals and Discounts
18. Inventory Management
1. Add or remove seat inventory in real time
2. Manage inventory pricing
3. Seat configuration
4. People authorization
5. Theater configuration
Concession Sales
1. List food items to order
2. Manage pricing
3. Offer food items as part of deals
4. Scheduled order pickup
5. Pre-pay for food order
19. Deals and discounts
Sales Analytics
1. Real time updates on sales data
2. Monitor inventory performance
3. Configure KPIs
1. Configure Deals and discounts on screen/multiplex level
2. Push deals and discounts to users
3. Personalized deals to frequent customers
20. Customer Module Details
Although there are multiple parts for this module. As part of this case study, I am
listing few key modules and their list of features that can be developed further
• Subscription
• Payment
• Booking
• Community
• Personalization
• Analytics Dashbaord
21. Subscription
Payment
1. Subscribe to monthly, yearly plan
2. Automatic renewal of subscription
3. Cancel at any time
4. Card/Bank integration
5. Theater cataloging
1. Integration to Bank Payment Gateway
2. Generate credit history
3. Generate invoices for payment (monthly, yearly)
4. Save card details
5. Authenticate card details periodically
22. Booking
Community
1. Add friends as part of your social groups
2. Messaging platform
3. Share movie plan on social media
4. Create poll for planning a movie
5. Split movie fare among friends
6. Discussion forum
1. Movie/Theater selection
2. Seat selection (Seat layout, Filled seats)
3. Book movie in 3 clicks (Select Movie, seat and done)
4. Select beverages, request beverages from app
5. Create new movie alert
23. Personalization
Analytics Dashboard
1. Recommend upcoming shows based on my past visits, movie types, actor profiles
2. Create personalized schedule
3. Calendar integration
4. Receive personalized deals and offers based on my purchase history
1. Show my past movie visits
2. Compare monthly, yearly movie views
3. Leaderboard ranking
24. Security
1. Verify user authenticity at screen location
2. Two factor authentication
3. Raise red flag for malicious activity
4. Maintain location wise entry of user in database
5. Timer based unique id expiration and generation
This module is very important and probably act as a base for subscription model. Until we
verify the authenticity of the user, it is difficult to provide the seamless experience, where
user’s movie rights are not misused
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26. Development Approach
• Progressive Web App
• Allows us to offer similar experience in Mobile and Web both
• Reduces dependency on native app management
• Faster turn around time
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28. Expanded Version
• Feature level details are added as part of the expanded
version
• Detailed map attached with the mail