The generation gap
• Silent Gen (above 61)
• don’t understand it, don’t want it
• Baby Boomer (44-61)
• see it as an threat
• Gen X (27-43)
• understand it, are using it
• Gen Y (18-27)
• want it, need it, are living it
Who are the users?
• The average social network user is 37 years old.
• LinkedIn : 44
• Twitter : 39
• Facebook : 38
• MySpace : 31
Source : Pingdom February 16th, 2010
• Productivity losses
• Can be addictive leading to over use or abuse
• Can affect company moral
• However: It can also increase productivity and effectiveness in some
• Reputation and Legal liability
• Most organisations have user policies on internet and Email usage;
• but are policies in place and updated to accommodate social
• Can compromise a company’s reputation
• There are many examples of gaffes and negative comments
• Its difficult to manage or remove these comments
• Viruses and spyware
• A platform for malicious attacks using viruses and spyware
• Privacy breaches and identity theft
• Can promote identity theft, even where ‘private’
• Social engineering
• Can be used to mine information targeted towards acts of fraud
• Inadvertent release of information
• Windows into the lives of users
• Unintentional release of confidential information
• Expanding Market Research
• Can open a business to a new circle of contacts with minimum effort
• Personal Touch
• Allows for a targeted approach on a seemingly personal level
• Improve Your Reputation
• Can enhance business reputation and boost image as thought
• Low-Cost Marketing
• Users are open to online marketing giving business the opportunity
to quickly target their online contacts
Impact on Employees
• How can this impact an employee
• Does your employer have a right to control what their employees do
in their own time, outside of the office?
• Does an employer have an implied right that effects an
employees online social networking activities, i.e..
• To work with care and diligence
• To obey all lawful and reasonable orders
• To act with good faith and fidelity
• Can an employee be dismissed if these duties are
breached by actions in their private lives
• How do you manage former employees
• Restraint of trade ?
• Confidentiality ?
• Employment contract ?
• Non disclosure ?
• Defamation ?
• There are no easy answers…….
• How do you view Social Networking in the work place
• As an opportunity ?
• As a threat ?
The reality is that both hold true, it is about finding the right
Strike a Balance
• Restrict access.
• Implement time-based access to these and other sites.
• Leverage technology
• Educate and train staff.
• Most employees are not aware how their actions online can cause
security issues for the organization - Educate them…
• Set security and usage policies.
• Update usage policies to accommodate social networking
• Employees should be aware that their actions are being recorded
and that failure to adhere to company policy can result in disciplinary
action and/or dismissal.
Embrace the change
• Accept the inevitable (a certain loss of control)
• Expect resistance from managers
• Obtain executive buy in (align with corporate strategy)
• Stay focused on culture, not the technology