Social networking in the workplace

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Social networking in the workplace

  1. 1. SOCIAL NETWORKING IN THE WORKPLACE Threat or Opportunity Paul Rowney Namibia ICT Summit – 2010 prowney@hotmail.com
  2. 2. Social Networking in the Workplace 2
  3. 3. Social Networking in the Workplace 3
  4. 4. Social Networking in the Workplace 4
  5. 5. Social Networking in the Workplace 5
  6. 6. Social Networking in the Workplace 6
  7. 7. Social Networking in the Workplace 7
  8. 8. 8
  9. 9. Social Networking in the Workplace 9 • Are you aware of the many social networking site. • for example… • Facebook • MySpace • YouTube • LinkedIn • Flickr • Twitter
  10. 10. 10
  11. 11. The generation gap 11 • Silent Gen (above 61) • don’t understand it, don’t want it • Baby Boomer (44-61) • see it as an threat • Gen X (27-43) • understand it, are using it • Gen Y (18-27) • want it, need it, are living it
  12. 12. Who are the users? 12 • The average social network user is 37 years old. • LinkedIn : 44 • Twitter : 39 • Facebook : 38 • MySpace : 31 Source : Pingdom February 16th, 2010
  13. 13. Risks 1 3 • Productivity losses • Can be addictive leading to over use or abuse • Can affect company moral • However: It can also increase productivity and effectiveness in some areas • Reputation and Legal liability • Most organisations have user policies on internet and Email usage; • but are policies in place and updated to accommodate social networking? • Can compromise a company’s reputation • There are many examples of gaffes and negative comments • Its difficult to manage or remove these comments
  14. 14. Risks 14 • Viruses and spyware • A platform for malicious attacks using viruses and spyware • Privacy breaches and identity theft • Can promote identity theft, even where ‘private’ • Social engineering • Can be used to mine information targeted towards acts of fraud • Inadvertent release of information • Windows into the lives of users • Unintentional release of confidential information
  15. 15. Benefits 15 • Expanding Market Research • Can open a business to a new circle of contacts with minimum effort and cost • Personal Touch • Allows for a targeted approach on a seemingly personal level • Improve Your Reputation • Can enhance business reputation and boost image as thought leaders • Low-Cost Marketing • Users are open to online marketing giving business the opportunity to quickly target their online contacts
  16. 16. Impact on Employees 16 • How can this impact an employee • Does your employer have a right to control what their employees do in their own time, outside of the office? • Does an employer have an implied right that effects an employees online social networking activities, i.e.. • To work with care and diligence • To obey all lawful and reasonable orders • To act with good faith and fidelity • Can an employee be dismissed if these duties are breached by actions in their private lives
  17. 17. Impact on Employees 1 7
  18. 18. Former Employees 18 • How do you manage former employees • Restraint of trade ? • Confidentiality ? • Employment contract ? • Non disclosure ? • Defamation ? • There are no easy answers…….
  19. 19. Your views? 19 • How do you view Social Networking in the work place • As an opportunity ? • As a threat ? The reality is that both hold true, it is about finding the right balance…
  20. 20. Strike a Balance 20 • Restrict access. • Implement time-based access to these and other sites. • Leverage technology • Educate and train staff. • Most employees are not aware how their actions online can cause security issues for the organization - Educate them… • Set security and usage policies. • Update usage policies to accommodate social networking • Employees should be aware that their actions are being recorded and that failure to adhere to company policy can result in disciplinary action and/or dismissal.
  21. 21. Embrace the change 21 • Accept the inevitable (a certain loss of control) • Expect resistance from managers • Obtain executive buy in (align with corporate strategy) • Stay focused on culture, not the technology
  22. 22. Leverage technology 22
  23. 23. Questions and Answers

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