1. This is one of
our retail
projects
Nokia The ‘emotional/creative’ window featured
a plinth supporting a double-sided back
E71 campaign: drop with layers of suspended panels to
3D in-store display, London animate the action of the splash of paint.
flagship store The phones became focal points on
glowing plinths of white opal acrylic.
Designed by Euro RSCG KLP
The ‘functional/work’ window was set up in
a similar way, with a fitted plinth and back
The brief panel. It also featured laser-cut black
For this new phone launch, we were briefed acrylic letters, following the artwork in a
to create a 3-dimensional in-store display dynamic cascade. The phone again
based on the above-the-line TV advertising. appeared on an illuminated plinth.
The work Internally we created four cubes wrapped
The Nokia E71 is a phone that promotes the in vinyl with white acrylic tops, as well as
ease of email on the go, whether at work new solution table, cash desk and POS signs.
or play. The ‘functional/work’ side of life
was demonstrated by the typeface, and The results
the ‘emotional/creative’ side shown in The in-store displays brought to life the
splashes of multi-coloured paint based on simplicity and elegance of the above-the-
the overall creative concept. Two windows line advertising, and proved popular with
were dressed with active displays, both customers and passers-by. As such, we
incorporating movement. have now translated this campaign into
Nokia’s shop at Heathrow Terminal 5.
If you would like to know how
we could help you why not call
our sales department on 020 7231 6070
McKenzie Clark
Unit 1, Glengall Business Centre
43 Glengall Road
London SE15 6NJ

2. McKenzie Clark Client Project Design
Nokia E71 campaign: 3D in-store Euro RSCG KLP
display, London flagship store