This was a presentation that I used to teach my class to my local Realtors. It includes a guidebook that I developed to help my students develop a consistent online brand which they can use on all their social media sights.

1. Social Media Branding for Realtors
by Anthony Ebright
®
Copyright © 2010 Anthony Ebright

2. Agenda
Why Bra nd Yourself?
Define Y our Brand!
our Social M edia Profile.
Describe Y
Your Uniqu e Qualities?
What Are
our Sphere of Influence.
Identify Y
Social Medi a Message.
Es tablish Your
Social M edia Tools.

3. Why Brand Yourself ?
You can generate more leads by establishing a
strong and memorable image of who you are as
a Realtor®, with your target audience.
64% of consumers have made a first purchase
from a brand because of a digital experience...
(Razorfish Digital Brand Experience Study, 2009) Image courtesy of mleak on Flickr

4. Define Your
Brand!
Who are you?
How do others
perceive you?
What is niche?

5. Describe Your Social Media Profile

6. About You

7. Contact
Information

8. Work
Experience

9. Education

10. Professional
Goals

11. Awards

12. What Are Your Unique Qualities?

13. Neighborhood

14. Hobbies

15. Life Experience

16. Personal
Interests

17. Talent

18. Birth Place

19. Culture

20. Establish Your Social Media Message

21. Connect

22. Educate

23. Share

24. Interact

25. Transparent

26. Fun

27. Passion

28. Identify Your Spheres of Influence
Image rights reserved by Fort Photo

29. Friends and Family
Image rights reserved by Fort Photo

30. School

31. Church

32. Sports

33. Social Media Tools
Company Web Address Description Company Web Address Description
99Designs www.99designs.com Logo Designs Involver www.involver.com/ Facebook Tabs
gallery.html
ACT! 2010 www.sage.co.uk/act Database LinkedIn www.linkedin.com Social Network
Activerain www.activerain.com Real Estate Network Merchant Circle www.merchantcircle.com Business Listings
AdMarketerTool www.admarketertool.com Craigs list Ads MySpace www.myspace.com Social Network
AgentPress www.agentpress.com RE Blog Nearbytweets www.nearbytweets.com Twitter Search
Archtelecom www.archtelecom.com Lead Capture Netvibes www.netvibes.com Dashboard Everything
BannerFans www.bannerfans.com Banners PageLever www.pagelever.com Facebook Welcome
Bebo www.bebo.com Social Network Picnik www.picnik.com Photo Editing
Bitly www.bitly.com URL Shortener Pipl www.pipl.com People Search
Blogger www.blogger.vom Google Blog Plaxo www.plaxo.com Professional Network
Booshaka www.booshaka.com Search Engine Prezi www.prezi.com Powerpoint
Box www.box.net File Storage Postlets www.postlets.com Flyer Creator
Constant Contact www.constantcontact.com Email Templates SecondLife www.secondlife.com Virtual World
Craigslisttraker www.craigslisttraker.com Traker Shutterfly www.shutterfly.com Photo Storage
DiverseSolutions www.diversesolutions.com IDX Plug in Skitch www.skitch.com Screen Capture
Ecademy www.ecademy.com Social Network Slideshare www.slideshare.com Slide Show
EmailMeForm www.emailmeform.com Email Templates Steprep www.steprep.com Brand Monitoring
Facebook Ads www.facebook.com/ads Targeted Ads Technorati www.technorati.com Blogging Index
Facebook www.facebook.com Social Network TechSmith www.techsmith.com/jing Desktop Recorder
FlowTown www.flowtown.com Client Search Trulia www.trulia.com Real Estate Resource
Flickr www.flickr.com Photo Storage TweetBeep www.tweetbeep.com Twitter Search
GeoChirp www.geochip.com Client Search TweetDeck www.tweetdeck.com Social Browser
Goo www.goo.gl Trackable URL Twitter www.twitter.com Micro Blogging
Google Alerts www.google.com/alerts Online Tracker Wikipedia www.wikipedia.com Informal Encyclopedia
Google Analytic www.google.com/analytics Website Statistics WordPress www.wordpress.com Blogging Site
Google Docs www.google.com/ File Storage Yelp www.yelp.com Business Review
documents
GoogleVoice www.google.com/voice Free Internet Phone YouTube www.youtube.com Video
Hittail www.hittail.com Key Word Search Zillow www.zillow.com Real Estate Resource
Hootsuite www.hootsuite.com Automated Postings

34. Anyone who has never made a mistake
has never tried anything new.
Albert Einstein

35. Q&A

36. Connect with me:
er
le s Ma n a g
b right, Sa ortgage
A nthony E o Home M
arg
Wells F707-521-4033
Office: 707-548-0752
Mobile: t.com t
ny ebrigh m/anthonyebrigh
ww.anthoacebook.co
ork: w www.f onyebrig
ht
W nth
Face book: edin .com/in/ayebright
: www.link r.com/anthon
Linkedin ww.twitte ellsfargo.co
m
Tw itter: w ony.d.ebright@w
th
Email: an

37. Thank You!

38. Attributions
Slide 1 - Bring Me to Life by R'eyes
Slide 2 - 5 vor 12 by Adesigna
Slide 3 - Brands by mlead
Slide 4 - Fruits and Vegetables by marcp_dmoz
Slide 5 - Peacock - by ecstaticist
Slide 6 - Who dressed YOU? by juhansonin
Slide 7 - Talking on the Jeejah by Stuck in Customs
Slide 8 - James, I think your cover's blown! by laverrue
Slide 9 - Class of 2007, USAF Academy Graduation… Thunderbird Fly Over by Beverly & Pack
Slide 10 - Ya-TAAHHHH!!! by Josh Liba
Slide 11 - Front Side of Six Vince Lombardi Trophies by daveynin
Slide 12 - Colored spices, paint… by Matthieu Aubry
Slide 13 - Neighbours say Goodbye by jonathanjonl
Slide 14 - Dogs by esp22
Slide 15 - Life: It's all about love by Candida.Performa (on vacation)
Slide 16 - Samaasaa vihavumah by notsogoodphotography
Slide 17 - [Paper]tiger Jams {Explored} by Cameron Cassan
Slide 18 - ‫ه‬‫ن‬‫ي‬‫ب‬‫ج‬ ‫ن‬‫م‬ ‫ى‬‫ج‬‫د‬‫ل‬‫ا‬ ‫ر‬‫د‬‫ب‬ ‫ا‬‫ن‬‫س‬ ‫ف‬‫س‬‫ك‬‫ي‬ .. ‫ي‬‫ض‬‫ل‬‫ا‬ ‫ل‬‫ج‬‫خ‬‫ت‬ ‫ه‬‫ت‬‫م‬‫س‬‫ب‬ ‫ي‬‫ب‬‫ي‬‫ب‬‫ح‬ ‫ا‬‫ن‬‫أ‬ by Sanctuary photography → Away
Slide 19 - Muchilottu Bhagavathy Theyyam by freebird (bobinson|!!!!!!‍!!!)
Slide 20 - Message in a Bottle by rishibando
Slide 21 - Kids on beach by ^riza^
Slide 22 - Boy, Grandpa, Dog by Dustin C Oliver
Slide 23 - Buddha School by Stuck in Customs
Slide 24 - Flamingos Partying by szeke
Slide 25 - Working Late by Thomas Rockstar
Slide 26 - Tóm được rồi :) by X.u.k.i
Slide 27 - Passion v.1.0 by fher_citox
Slide 28 - Perseid Meteors Penetrating Circumpolar Star Trails by Fort Photo
Slide 29 - Ethiopia, bull jumping ceremony by * hiro008
Slide 30 - Mac for every student ? by luc legay
Slide 31 - The Glorious Church at Stanford by Stuck in Customs
Slide 32 - Andy Schleck - 2009 Tour of California by puliarf
Slide 33 - Colour Pencils by Michael Scott | scottphotographics.com
Slide 34 - Lego Einstien by cobaltfish
Slide 35 - Question Mark Squircle by Xurble
Slide 36 - Anthony Ebright by Anthony Ebright
Slide 37 - Guster at Radio City by smackfu
Slide 38 - Camera by JKönig