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Task 1a Creating a house style or company image

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Ann Rivett
Ann Rivett
BusinessTechnology
1 of 9
House Style
What do we mean by ‘House Style?’ Consistent use of text type, graphics, logo, colours throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image and identifies the product the company is selling
Example – Tesco - website Tesco: use logos on everything. Colours are: Blue, red and white. Slogan is: Every little helps.
Tesco - Fixtures Stores Petrol Trolleys & Bags
Tesco - Products Value range Standard products Finest range
Tesco - Leaflets
Tesco – Business documents Formal Letter Receipt
Your documents You need to show that you have a consistent style throughout your business documents You will need to produce a simple logo which use it on all your documents Stick to the same font as much as possible Use the same colours or decide on a range and stick to it Don’t use lots of different text sizes on the same document

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Task 1a Creating a house style or company image

  • 2. What do we mean by ‘House Style?’ Consistent use of text type, graphics, logo, colours throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image and identifies the product the company is selling
  • 3. Example – Tesco - website Tesco: use logos on everything. Colours are: Blue, red and white. Slogan is: Every little helps.
  • 5. Tesco - Products Value range Standard products Finest range
  • 7.
  • 8. Tesco – Business documents Formal Letter Receipt
  • 9. Your documents You need to show that you have a consistent style throughout your business documents You will need to produce a simple logo which use it on all your documents Stick to the same font as much as possible Use the same colours or decide on a range and stick to it Don’t use lots of different text sizes on the same document