2. It is the corporate stationery
that represents the
company and is
considered as the legal
document of the company.
3. The letterhead is considered as
part of the flow of communication
within different departments and
also to the outside organizations.
It is used for sending letters
across the organizations,
business proposals, quotations,
etc.
4. USES OF THE LETTERHEAD
VEHICLE OF
COMMUNICATION
- represents your
brand (organization)
- promotes your
products & services
- gets your message
to the recipient
CREATES
DISTINCTION and
IDENTITY
- gives the
brand/company a
distinctive and
established look
- familiarizes your
brand/company to
the clients
5. What does a letterhead contain?
1. COMPANY LOGO
- is the sign, name, or trademark of an institution
or firm; it is the cornerstone for all the marketing
and promotional materials of the company
- must be appropriate, eye-pleasing, and reflect
the company’s credibility
- must be designed accordingly
6. What does a letterhead contain?
2. Pertinent Information about the Firm
- such as address (main office & branches),
contact information (telephone, mobile & fax
numbers), email address, website address
- may also include : company slogan, &product
line, year of establishment
7.
8. Basic Considerations when Designing Letterheads
A. COLOR
- A black & white letterhead can be effective, but
you can use colors that emphasize the
purpose of your business; a little color can
significantly enhance the overall look of the
letterhead.
- Use color selectively. When color is used in too
many areas, the areas start to fight for
attention.
9. Basic Considerations when Designing Letterheads
B. TYPEFACE
- Select typefaces that reflect the nature of your
business. Limit the selection to two different
typefaces.
- You can use bold and italic in the typefaces but
avoid overuse. Avoid using all capital letters,
they are more difficult to read.
10. Basic Considerations when Designing Letterheads
B. TYPEFACE
- Suggested typefaces:
Gill Sans
Verdana
Times New Roman
Arial
Georgia
Courier
11. Basic Considerations when Designing Letterheads
C. PAPER STOCK and COLOR
- Choose 24-pound paper that enhances the
quality of printing; preferably white in color
(for businesses which are conservative in
nature); use short size ( 8 ½” x 11” )
- Colored paper is appropriate for businesses
that require creativity.
12. Basic Considerations when Designing Letterheads
D. LAYOUT
- Classic style?
- More modern style?
- Funky, artsy style? (perhaps using some clip-
art, picture or photograph)
13.
14.
15.
16.
17.
18.
19.
20.
21. Basic Considerations when Designing Letterheads
D. LAYOUT
- Put emphasis on the name and the other
information you want people drawn to first.
- Don’t overcrowd the letterhead with too much
information. White space used effectively will
help attract attention where you want it and
avoid a cluttered effect.
22. Basic Considerations when Designing Letterheads
D. LAYOUT
- The text should be positioned appropriately
whether on top, at the bottom or on the sides,
so that adequate room is left for the message
itself.
