Media Intro

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Media Intro

  1. 1. Media Studies West Island College Sec. IV and V Mrs. Krespil
  2. 2. What is media? <ul><li>Any form of mass communication that uses technology </li></ul>
  3. 3. Brainstorming <ul><li>In pairs, come up with a list of all possible types of media </li></ul>
  4. 4. Most media can fit into the following categories: <ul><li>Film </li></ul><ul><li>Television shows </li></ul><ul><li>Radio </li></ul><ul><li>Photography </li></ul><ul><li>Advertising </li></ul><ul><li>Music </li></ul><ul><li>News </li></ul><ul><li>Books </li></ul><ul><li>Internet </li></ul>
  5. 5. The GOAL of all media is to: <ul><li>provide information, entertain, and </li></ul><ul><li>express ideas </li></ul>
  6. 6. BUT <ul><li>The ultimate goal of media is (almost) always… </li></ul>
  7. 8. Brainstorming <ul><li>For each media category discussed earlier, write how each type of media has the potential of making MONEY </li></ul>
  8. 9. Market <ul><li>Media may be intended for the masses , but it is rare for one type of media to appeal to all people. </li></ul><ul><li>Therefore, when creating various media, the producers research their target market very carefully. </li></ul>
  9. 10. The following images were designed to sell: MILK Decide on the target market for each.
  10. 15. Activity <ul><li>In pairs </li></ul><ul><li>Create an magazine ad for: GUM </li></ul><ul><li>I will come around and assign you your target audience </li></ul><ul><li>Begin by brainstorming a list of design ideas </li></ul>
  11. 16. Steps <ul><li>Research your target market online </li></ul><ul><li>Decide on your product name and look and slogan </li></ul><ul><li>Design your ad </li></ul><ul><li>Present your ad (as a ppt slide) to the class </li></ul>

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