Setting up a Virtual
    Presence in Second Life


What options are available?
What focus should be given?
What purpose sh...
“Splash”
Purpose: good PR, attract the media’s
attention, make it a “conversational
piece”
Target: mostly the media
Exampl...
Product evaluation
Testing a “virtual” audience for a new/
existing product
Not always appropriate for all types of
produc...
Educating the Market

Purpose: explain to the customers
how a product/service works
Focus: “simulation”
Target: New and ex...
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
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Business in Second Life®

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Tips and ideas for businesses in Second Life®

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Business in Second Life®

  1. 1. Setting up a Virtual Presence in Second Life What options are available? What focus should be given? What purpose should it serve? What people will be attracted?
  2. 2. “Splash” Purpose: good PR, attract the media’s attention, make it a “conversational piece” Target: mostly the media Examples: Reebok, Adidas, Starwood Hotels “We are in Second Life”
  3. 3. Product evaluation Testing a “virtual” audience for a new/ existing product Not always appropriate for all types of products Target: existing/future customers Examples: American Apparel, allegedly Victoria’s Secret
  4. 4. Educating the Market Purpose: explain to the customers how a product/service works Focus: “simulation” Target: New and existing customers Examples: Dell, Nissan/Toyota (and eventually Wired, MAKE)

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