Essay About MBA Foundations Copy

Essay about MBA Foundations Copy
Nano Brewery
1
Evaluation of the Nano Brewery
MBA Foundations Course
Patten University
James P. McQuiston
Abstract
The Nano Brewery is a very small business that has been operating for two years. The two owners
have found that demand for their product has outstripped their ability to supply it. They are
considering expanding their company to meet this demand. We will analyze their financial
performance and evaluate broader environmental factors before providing a recommendation on
company expansion.
Nano Brewery
2
Introduction
The Nano Brewery operates in the microbrewery industry. A commonly cited definition of a
microbrewery is a brewer that produces less than 10,000–15,000 barrels per year. This relatively
small quantity fosters ... Show more content on Helpwriting.net ...
Debt ratio
This is the proportion of the brewery's assets that are financed by debt.
Debt ratio= Total liabilities/ total assets
Total liabilities= $43236
Total assets= $70152
Debt ratio= $43236/$70152
Debt ratio= 0.616
This indicates that nearly 62% of the brewery's assets are currently financed by debt. This is
relatively high, but should not be viewed in isolation.
Debt to Equity Ratio

The debt–to–equity ratio demonstrates how the brewery is financed (outside creditors vs
shareholders.) Debt to Equity ratio= Total liabilities/ shareholder equity
Total liabilities= $43236
Shareholder equity= $26915
Debt to Equity ratio= $43236/$26915
Debt to Equity ratio is 1.62
Nano Brewery
6
This debt ratio is concerning and hints that the brewery may have difficulty paying its liabilities
including the sizable government loan.
Working Capital
Working Capital= current assets – current liabilities
As noted in the brewery balance sheet:
Total Current Assets: $18211
Total Current Liabilities: $4073
Working Capital is $14138
Environmental Analysis
Political factors
Political factors primarily include government regulation of alcohol and taxes. According to data
collected by The Beer Institute, the beer industry generated $5.3 billion in federal and state excise
taxes1. There has been recent interest in increasing the "sin tax" for products such as alcohol,
cigarettes to offset healthcare costs. With the recent
... Get more on HelpWriting.net ...

Craft Brewing Case Study
[THE CRAFT–BREWING INDUSTRY CASE–STUDY]
Submitted By
Andrew Bankui
Laith A.Rahim
Sergio Mattos
TABLE OF CONTENTS
EXECUTIVE SUMMARY.................................................................................................3
a) PURPOSE OF THE REPORT.................................................3
b) CRAFT–BREWING INDUSTRY ANALYSIS ...................3
c) RECOMMENDATIONS ..........................................................4
INTRODUCTION................................................................................................................5
CASE ANALYSIS...............................................................................................................6
a) MARKET ANALYSIS.......................................................6
b) CONSUMER ANALYSIS.................................................7
c) SWOT ... Show more content on Helpwriting.net ...
Finally, the large brewers were increasingly successful by creating another point of differentiation.
They attracted more consumers as the big brewers had the capacity to package beers in different
sizes and therefore also appeal to consumers who drank beer in small amounts or slowly as well as
packaged in different numbers to cater to the growing population of drinkers who consumed at
home.
RECOMMENDATIONS
The following recommendation was concluded by the team members :
Craft beer should not only be sold as premium beer among graduates and people with income of
more than 75000 USD but also to people with moderate income.
Brewing substitute products, for example, flavored–premium craft beer
Take over of companies that produced alcoholic beverages (spirits and champagne) and non
alcoholic beverages (such as soft drinks, juices and coffee)
Microbrewers should concentrate more on the following attributes of the beer: quality, freshness,

distinctiveness and variety of product offers, in order to gain more customers.
Craft beer companies should focus more on young professionals, since they are in the target group
of those identified to consume much craft beer. Furthermore, white Americans should be targeted as
well.
Craft beer companies should do much publicity to raise awareness of craft

Strategic Plan Part Ii Swott Analysis
Strategic Plan Part II Swott Analysis
BUS/475
Ed Miller
Strategic Plan Part II Swott Analysis
Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is
dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made
for people who prefer quality over quantity. Taste is the most important thing when it comes to
brewing fine craft ales. An internal and external analysis will be conducted to determine the factors
that have an impact on the success of the company. A SWOTT analysis will also be conducted to
determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the
brewing industry. When analysis is complete it will help Big Wheel ... Show more content on
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All territories carry different regulations when it comes to the sale and distribution of alcohol. In the
state of Florida a $.48 sales tax must be paid per gallon of beer or malt beverage produced. Every
state has different zoning laws when dealing with alcohol. Some states have restrictions on selling
alcohol to close to school or churches. All states have different laws on the times of the day alcohol
is permitted to be sold. There are very strict laws in effect to discourage the sale of alcohol to
minors. It is mandatory that all sellers of alcoholic products ID customers prior to purchase. There
are also zoning laws in most states as to where the actual brewery is allowed to build.
Social
The age of technology has brought about many changes in today's society. With the advent of social
networking sites companies are able to get their product advertised and marketed in many more
ways than in the past. Sites like Facebook and Google+ have made it possible for companies to
market their products to millions of people for cheap advertising on these sights. Craft beer is
becoming very popular among younger adults around the world. Over the last decade, craft beers
have gained in popularity in the brewing industry, and their reputation hasn't stopped rising. They
are the hottest trend in beer today. (nyfb.org, 2010). Microbreweries have a strong presence in the
social networking community. Craft brew

The Boston Beer Company : An Overview
Outline
The Boston Beer Company has had astonishing accomplishment in its move from a little scale
microbrewer to an expansive scale national bottling works. All of the organization 's prosperity is
because of the Samuel Adams Lager product offering, which has scarcely transformed from the
establishing of the organization in 1984, to the IPO in 1995, to the present day. Indeed, a great part
of the claim of Samuel Adams originates from its microbrew picture and the organizer, Jim Koch 's,
duty to the blending process and a premium brew. As of late, in any case, the organization has
executed another technique for development which has included presenting a light brew that will
have more standard request. While this has expanded benefits ... Show more content on
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Energized by recompenses and acknowledgment from prestigious brew celebrations, Samuel Adams
Boston Lager was accessible on a significant part of the East Coast by the late 1980 's and broadly
by 1992. The organization opened up to the world on the New York Stock Exchange in 1995. The
Boston Beer Company 's procedure for development was one of separation. The organization made
a higher quality brew than the larger part of American lagers by utilizing more costly fixings and
less water, and it utilized its bundling and its ads to promote this dedication to quality. Indeed, in
view of its utilization of just grain, jumps, yeast, and water as its fixings, Samuel Adams won the
honor of being the primary American brew to be sold in Germany, a refinement that helped its
picture in America considerably more.
One business technique that the organization utilized as it developed was utilizing additional
preparing space as a part of other organization 's distilleries to blend their lager. Since the
organization was developing at a twofold digit rate, it didn 't have a considerable measure of
additional cash–flow to manufacture its own particular bottling works, so this was a decent
methodology for them amid their time of development. What 's more, since these distilleries were
appropriated all through the nation, this procedure permitted the Boston Beer Company to amplify
the freshness of the lager it sold. Truth be told, the now popular routine of

The Craft Beer Industry & How Brew Stooges Made Their Mark...
Company Overview During this presentation we will be going into depths concerning the craft beer
industry and how Brew Stooges made their mark on the industry in Huntsville, Alabama. Five years
ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of
its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of
71 years without a single commercially brewed local beer.
As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern
city, population 180,000, has undergone a total transformation as far as its craft brewing industry is
concerned. Like so many other American cities, beer has come into the vogue, but few if any can
claim to have experienced such as a rapid, radical, city–defining seismic shift. In just five years,
"old veteran" brewing presences have been established and a younger generation has come along to
reap the rewards of a clientele that continues to refine its taste. It's still very much a work in
progress, but to compare the "before" and "after" statistics is shocking. Thanks to a timely repeal of
some antiquated laws that held the brewing industry back–a home brewing ban, an ABV cap, a ban
on large–format bottles–craft beer is now free to thrive.
None of this would likely have happened without the first brewery, the now defunct Olde Towne
Brewing Company, which opened in 2004 to snap the 71–year drought. It's difficult to overstate

Essay on Micro Brewing a Moving Business
Though its had its shares of market ups and down micro–brewing is a stable to american beer
business.
Micro–brewing took off in the early 90's with brew pubs. People where looking for a more original
taste. Micro beers took form of a affordable luxury. Furthermore people wanted to disconnect with
the rapid consumerism from the 80's with wall–mart's and Mc Donald's showing up everywhere.
People where also starting to connect with their local towns and history trying to distinguish their
home town from another. Micro–breweries and brew pubs mostly local owned and operated.
Likewise, they often tend to use local ingredients for the brews. Furthermore many micro–brews are
marketed towards that local audience by often featuring blue ... Show more content on
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These radical idea's and techniques lead to some micro–breweries becoming quite large in the mid
90's. Fueled by big spending and gains in the dot com bubble many saw the trend in beer and cashed
in. With a 50% growth from 1994–95, similarly by 1996 37% of beer drinkers had tried a micro–
brew (Robison, John). Many companies such as sam adam where having IPO's, where stocks are
publicly available to trade. Sam adams opened on the first day at 18 dollars for a share and by the
end of the first day it was up to 25 dollars. Red Hook also opened at 18 and was up to 27 and for a
couple years didn't trade below 24. Many jumped on fueled by a gold rush. What's more in 1994 64
new breweries opened, and by the 2nd quarter of 1995 59 had already opened (Gunn, Eileen).
By 1998 many companies have closed and the survivors where hit hard. Sam Adams brewing went
from trading 20 dollars in 95 to only trading 9 in 98 (Marcial, Gene). Several factors lead to this
burst. Big beer companies such as Anheuser Busch started to join in. With the distribution already
set up and the money to back brand to a national level. Big brews attempt at recreating micro–brews
where everywhere. In addition, many had an intentional lack of affiliation with the parent company.
With micro–brews normally at a higher cost, 4.99 vs 7.99 for a bottle, they also saw a huge increase
in profits. (Kesmodel,

Case Study : Lazy Magnolia Brewing Company
Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and
specializes in manufacturing and distributing beers with distinct southern flavors. The brewing
company, established in 2003, has found success within its home state and within restaurants and
retailers situated in eighteen more states. These locations include the surrounding southern states
and states as far north as New York and Illinois according to its website, Lazymagnolia.com. The
following SWOT analysis will evaluate the internal strengths and weaknesses of the company as
well as the external opportunities and threats experienced within the market and business
environment.
Strengths
As previously stated, one of the greatest strengths of the Lazy Magnolia Brewing Company is the
reach of its success. The company already maintains a presence in several of the southeastern states
and continues to expand its distribution sites. Lazy Magnolia has also found a way to get around the
Mississippi state law that prohibits shipping alcohol to the public. They have done so by
collaborating with Half Time Beverage, an online retailer of craft beer ("Lazy Magnolia", 2015).
The creation of this relationship has allowed Lazy Magnolia to offer its products to consumers in
additional states in spite of constraints brought about by local laws. Another strong suit of Lazy
Magnolia is the company's promise to uphold its southern roots through the ingredients and flavors
it uses. The

Porter 's Five Forces Industry Competition
Porter's Five Forces
Industry Competition / Intensity of Rivalry:
As with every industry and business, there is competition. In the case of the craft beer industry, the
competition is medium and growing. From challenging the big macro–breweries, to battling against
new incoming brewery businesses, the craft beer industry is absolutely on the radar for competition.
Macro–breweries are still the largest competitors with craft breweries. The major player in the craft
beer industry, according to IBISWorld, is The Boston Beer Company. It holds a market share in the
overall beer industry of only 2.7%, and a revenue of $885.5 million in 2014. In comparison to the
major players in the overall beer industry, Anheuser–Busch InBev and MillerCoors ... Show more
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If consumers prefer a specific beer and keep asking for it at bars, which only have a specific amount
of taps, will put that beer on more often to suit the increased demand. This makes the beer and the
brewery more popular, all the while intensifying the rivalry for bar space.
Suppliers:
The suppliers for craft beer include the source of the ingredients and the source of the materials used
in production. The craft beer industry relies on responsible, dependable, fresh supplies from
different industries to make production and distribution possible. The suppliers for production
include various industries for the basic ingredients; wheat, barley, soybean, corn, yeast, malt, nuts,
sugar and water. Other suppliers for distribution include the packaging industry, which consists of
aluminum, glass, cardboard, and containers. Smaller companies face a financial barrier here when
attempting to make flavorful beers that require high priced raw materials.
The lofty prices of high quality ingredients often act as a barrier to newcomers seeking to establish a
niche in the market. Lastly, the printing industry also plays a role as a supplier by printing labels.
Due to the uniqueness craft brewing methods, not all batches turn out the same, so the industry may
have to charge higher prices based on the cost of production. Since each craft beer style has a unique
measuring and brewing method, there is a large variety

Create Places Research Paper
Seth Johnson Nathan Clough Geo 1304 Reading Response 5 For decades, many researches have
attempted to explain the traits of groups and furthermore describe how humans create places
through their culture. They have made an effort to look at patterns of people on how they give
meaning to the land and environment around them. Researches explore different places viewing the
way humans use nature within their everyday life and what defines them. More specifically, they
investigate how common people can use the same land but in different ways and behaviors. To go
further in depth, Minnesota is a tremendous example of a place filled with countless activities and
recreational uses presented through nature. The environment in Minnesota offers immeasurable ...
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The quiet and peaceful environment holds great meaning to the people. The vast woods and fields
are piled with hunters enjoying the outdoors when the time rolls around. Hunters just patiently
waiting for a deer to roam into their path through the woods. As fall comes about, you notice the
marvelous colors of the leaves everywhere you gaze as you see the birds migrating in the sky.
Numerous people own cabins to have a nice getaway and just enjoy the wonderful nature in
Minnesota. The hills, the valleys, the forests, and everything else holds an enormous measure of
prominence to the culture. Minnesota embraces nature and all of its

HR strategy
Case Study
BULLMAN'S BREWERY CO LTD
Background to the Case Study.
1. Bullman's brewery was founded in the 1880s by the Bullman family and is based in the Toxteth
area of Liverpool. The company owns two breweries, one in Toxteth and one in St Helens, together
with 400 public houses and off–licences situated in Liverpool, Merseyside and Lancashire. The two
breweries together produced 190,000 barrels of beer in 2011, although at their peak output in 2007
they turned out 240,000 barrels. Excluding the company's tenants, some 1500 people are employed
at the breweries, in distribution, in the small soft drinks subsidiary, in administration and as public
house managers.
2. From its foundation until 2011, the company was run by ... Show more content on
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Bullmans market position.
The company is far too committed to static or declining sectors:
% of total output
Draught Beers 2009 2010 2011 2012
Mild 33.5 31.4 32.2 35.0
Best Bitter and stout 15.0 14.8 14.5 14.0
Bitter 24.0 25.0 27.2 26.5
Lager 6.5 6.0 6.2 6.8
Total 79.0 77.2 80.1 82.3
% of total output
Packaged Beer 2009 2010 2011 2012
Light, pale, export 4.0 5.5 5.0 4.5
Lager 3.0 2.5 2.5 2.7
Brown Ale 7.0 7.5 6.5 5.0
Stout 5.5 6.0 5.0 4.5
Strong Ale 0.5 0.5 0.4 0.4

Party Cans 01.0 1.8 0.5 0.5 21.0 22.8 19.9 17.7
The obvious weakness stems from :
1. The firm 's failure to develop a good, popular draught lager. The present brand 'Krumback ' was
launched in 2000 and is brewed at St Helens. Despite the fact that is it now sold in 90 per cent of the
tied

The Brewing Co Of Michigan Breweries
Over the last 20 plus years, there has been a rapidly growing number of craft breweries in the
United States, including the State of Michigan. According to the official State of Michigan – Pure
Michigan website (http://www.michigan.org/breweries/), "The craft beer craze is sweeping
Michigan, making it fifth in the nation in the number of breweries, microbreweries and brewpubs."
The Michigan Beer Guide (2016), lists 259 different craft brewers in its current issue.
While there seem to be many success stories, there are also examples of Michigan breweries that
have gone out of business. According to Steven R. Reed (2013), "Michigan Brewing Co. founder ...
took the Webberville company into bankruptcy this week, seven months after one of 300–plus
creditors forced the auction of his equipment along with brands that had developed a statewide
following." As a personal observer of this story during its unfolding, to casual appearances, this was
a busy, successful micro–brewery. This micro–brewery was one of the first in Michigan to take
advantage of the growing popularity of the niche, yet suffered an untimely end. Craft breweries can,
obviously, fail like any other business enterprise.
One of the reputed benefits which have allowed the new craft beer industry to grow and thrive is the
better profit margins possible for making beer and ale on premises. Business scholars Kleban &
Nickerson (2011) have noted that "Since 2006, the craft beer industry has been able to

Evaluating Company 's Strengths And Weaknesses
Evaluating Company 's Strengths
A lot could be learned about a business by compiling all the relevant ratios taken from the business
financial statement. Ratios taken from financial statement according to Sobel, M "MBA in a
nutshell" are a testament of a given organization's solvency; which is the ability of an organization
to meet its financial obligations. These obligations are efficiency and profitability. While some
ratios apply across the board of an industry, they also tend to differ by industry.
From the balance sheet given information, I would cull some of the following financial ratios:
current, net working capital, quick, and debt–to–equity; I would ... Show more content on
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Usually, according to Sobel, M "MBA in a nutshell", one of the most common causes of new
business failure is undercapitalization. Fledgling organization like Nano Brewery with solid product
lines and good marketing efforts may nonetheless require a great deal of funding if it plans to
expand. Liquidity Ratio or Quick Ratio: The liquidity ratio or quick ratio according to Sobel, M
"MBA in a nutshell", is another measure of short–term solvency, in relative terms. This is
considered a conservative indicator, according to Sobel, M "MBA in a nutshell", given that the
assets represented in the numerator of the ratio do not include inventory, which is difficult to
liquidate quickly. The formula that expresses this is:
Liquidity ratio = Cash + accounts receivable + marketable securities divided by Current liabilities
Placing the values from the balance sheet into the formula
Liquidity ratio = $10,972.18 divided by $4,073 = 2.7
An organization's quick ratio is supposed to be greater than 1.1. From the result above, we can see
that we have 2.7. Debt–to–Equity Ratio: The debt–to–equity ratio according to Sobel, M "MBA in a
nutshell" is a measure of longterm solvency, in relative terms. The formula that expresses this
according to Sobel, M "MBA in a nutshell":
Debt–to–equity ratio = Total liabilities divided by Total shareholders' equity
Debt–to–equity ratio = $43,236 divided by $26,915 = 1.6 = 160% According to Sobel, M "MBA in
a nutshell", the

Listermann's Brewing Company Essay
Founded in 1991 by Dan and Sue Listermann, Listermann's Brewing Company is a family–run
microbrewery located in Cincinnati, Ohio. Known for its family–friendly environment and unique,
intimate culture, Listermann's houses 19 employees, half of which are full–time. Listermann's prides
itself on its humble beginnings, starting as a home brewery located in the Hamilton County Business
Center, as well as its commitment to its values, refusing to cut corners in production and
manufacturing or sell to those underage in order to enhance profits. Listermann's sets itself apart
from other microbreweries through its diversification, offering classes, game nights, and a local
"watering hole" for individuals to come every day after work, in addition to ... Show more content
on Helpwriting.net ...
In its attempt to monopolize, Anheuser–Busch InBev has set a primary focus on forming stronger
relationships with distributors throughout the country, including in Cincinnati. Some of these
relationships have gone as far as Anheuser–Busch InBev buying–out distributors. This dynamic
worries Dan more than any other aspect, as a local microbrewery's success is based highly on its
relationship with distributors and their ability to effectively sell the product. This monopoly has
shown an interest in and ability to strangle Listermann's at the distribution stage, causing the
microbrewery drop offs in profit and reputation in the eyes of distributors. Some small breweries
have already caved in under the pressure, as part of this monopolization includes buying up any
microbreweries that are willing to sell. If this trend continues, it could be disastrous for
Listermann's, because Dan has used the same strategy of relying on consistent distributors ever
since he opened, and he has never had to repair that relationship or find a new strategy. In addition
to their attempt to buy–out distributors, Anheuser–Busch InBev has shown the money and resources
to buy–out employees from small beer producers like Listermann's. Dan pointed out that this trend
has already begun, as he has lost more employees

South Dakota Microbrewery Essay
Kayla Friedlander
South Dakota Microbrewery Case Study
2/24/13
1. The total product and per bottle cost under allocation based on direct–labor hours for Buffalo Ale,
Bismark Bock and Four Heads Stout is $450.86 and $0.85, $347.79 and $0.91 and $369.96 and
$0.86, respectively. Under activity based costing the total product and per bottle cost for Buffalo
Ale, Bismark Bock and Four Heads Stout is $317.58 and $0.60, $615.5 and $1.6 and $379.29 and
$0.88, respectively. Calculations can be found in Appendix A.
2. The gross margin and gross margin percentage under allocation based on direct–labor hours for
Buffalo Ale, Bismark Bock and Four Heads Stout is $103.54 and 19%, $228.21 and 40% and
$234.84 and 39%, respectively. The gross ... Show more content on Helpwriting.net ...
Being that Bismark Bock is the primary issue concerning profit for SDM it would be most important
to target and lower costs pertaining to that line. The biggest expense for the bock is shipping
($150.48), which is based on number of orders (18). If the company consolidated shipping by half
the orders instead of shipping each order separately, they could reduce orders to 9, which would
make the shipping cost $75.24. This minor change would be huge for SDM because it would change
their current loss to a gain of $35.74 per batch. The company could also explore automating some of
their processes to decrease labor hours, which would bring down overall overhead costs or finding
new suppliers for cheaper ingredients, which would decrease the direct materials cost.
5. Regardless of the allocation system used, the total net income for the year will not change
because the overall manufacturing overhead cost does not change. However, it is important to use a
more accurate allocation method because it allows company's to make decisions based on specific
areas that might be driving costs up that may not show up when costs are allocated based on one
driver.
Appendix A
a) Plant–wide allocation based on direct–labor hours
116750/7500=$15.57
| Buffalo Ale | Bismark Bock | Four Heads Stout | MO | (15.57)(18)=280.26 | (15.57)(12)=186.84 |
(15.57)(13)=202.41 | DM | 62.6 |

South Dakota Microbrewery
1. As Exhibit 1 shown, I first calculate the predetermined overhead rate, which is $15.57 per direct
labor hour. And I distributed the dollar amount to different proportion based on Direct–Labor hours
to get the overhead cost. Sum the overhead and direct cost to get the total cost; this will be the total
cost of producing a batch of beer label. Therefore, we need to divide them up by the bottle per batch
in order to know the cost per each bottle for each label.
As shown in Exhibit 2, I have determined the allocation rate of each cost driver, and that will allow
me to assign them to different cost pool; base on the activities. Adding up all the number I assigned,
will give me the overhead cost for each label of a batch. Sum the number ... Show more content on
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57 * 18 = $280.26 (Buffalo Ale)
$15.57 * 12 = $186.84 (Bismark Bock)
$15.57 * 13 = $202.41 (Four Heads Stout)
Calculate the Direct Cost
Total DM cost $62.60 and Direct Labor Cost $108.00 for Buffalo Ale
$62.60 + $108.00 = $170.60
Total DM cost $88.95 and Direct Labor Cost $72.00 for Bismark Bock
$88.95 + $72.00 = $160.95
Total DM cost $89.55 and Direct Labor Cost $78.00 for Four Heads Stout
$89.55 + $78.00 = $167.55
Sum the overhead and direct cost to get total cost per batch
Buffalo Ale: $170.60 + $280.26 = $450.86
Bismark Bock: $160.95 + $186.84 = $347.79
Four Heads Stout: $167.55 + $202.41 = $369.96
Exhibit 1
Divide them up by the total bottle per batch to get cost per bottle
$450.86528=$0.85 per bottleBuffalo Ale
$347.79384=$0.91 per bottle Bismark Bock
$369.96432=$0.86per bottleFour Heads Stout
Exhibit 2
An activity–based cost system
Calculate Allocation Rate of each cost driver

$38,0002,910=$13.06 per Fermentation Day
$7,5007,500=$1 per Labor Hour
$5,50082,700=$0.07 per Machine Hour
$10,5004,850=$2.16 per Quality Control Instection
$24,000229,920=$0.10 per Bottle labeled and Storaged
$21,2503,740=$8.36 per Order
Assign the overhead cost by the activity requirements of each label
Fermentation Day Buffalo Ale: $13.06 * 3 = $39.18 Bismark Bock: $13.06 *14 = $182.84
Four Heads Stout: $13.06 * 4 = $52.24
Direct labor hour Buffalo Ale: $1.00 * 18 = $18.00 Bismark Bock: $1.00 * 12 = $12.00 Four Head
Stout: $1.00 * 13 =

Essay Us Beer Industry Overview
Market Structure
The beer industry is widely known for been an oligopoly. However, in our approach, we will
explore the possibility of analyzing microbreweries in particular from a monopolistic competition
market structure perspective. The beer market oligopoly is composed by three big players:
Anheuser–Busch which holds 48 % of the market share, Miller Brewing Co., with 18% and Coors
Brewing Co. with 11%. Please refer to the below graph and table for information regarding the
market share held by the remaining companies. (Market shares are shown based on shipments of
205.6 million cases in 2005 and 210 in 2006)
Based on the above market shares, we calculated the concentration ratio of the three big players and
the ... Show more content on Helpwriting.net ...
The high barriers to entry are partially due to the fact that the beer industry is a relatively mature
industry and that the market is dominated by very well established leaders. Other factors
constituting barriers to entry are: an increased tendency for vertical integration (i.e the three largest
brewers each own subsidiaries to perform non–brewing functions like grain elevators, milling, can
manufacture, labels, etc), advantages of economies of scale and a very intense price competition. As
a result, the new entrants are mainly microbrewers which are focusing on a new type of demand.
Production Inputs Big or small, companies in the beer market are competing for the same resources
and are affected by the prices' fluctuations of their inputs. In the beer market, some of the key inputs
to consider in any economic analysis are grains, hops and yeast.
Strategy to succeed:
▪ Market Leadership ▪ Expanded market share (internationally) ▪ Price Increase ▪ Production
efficiencies ▪ Recent differentiation – Premium Price i.e. Anheuser–Busch – Michelob Ultra for
"Atkins" taste
Industry niche markets – Smaller micro brews
▪ Highly fragmented but growing ▪ Only

Green Party Case Study Examples
Green Party 3 main platforms: 1. Bold Climate Action Stop using fossil fuel use by 2050, stop oil
pipelines, tankers, exporting coal, and oil sands production. To instead invest in clean technology or
refining the oil instead Implement strict environmental rules with the Carbon Fee and Dividend Plan
while setting shipping safety standards, expanding marine protected areas, and banning industrial
seawater cooling systems Invest in Canada's railway system and having more rail safety rules 2.
Sustainable Economy Redesign the tax system (higher taxes for the wealthy or large corporations)
Invest in municipal affairs, manufacturing, tourism, cultural industries, and clean technology
Eliminating tuition fees Have First Nations partners in the government ... Show more content on
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Strong Communities Invest in health care by implementing a National Pharmacare Plan, dental
coverage for low–income youth under 18 years old, and passing a bill on Lyme Disease Invest in
senior care by implementing a National Seniors Strategy which includes housing plans, pension
protection, a National Dementia Strategy etc. Build a strong relationship with the First Nations by
funding education, housing, and health care, in addition to recognizing their rights, settle land
claims, and establish treaties and self–government arrangements Invest in Radio Canada, CBC, arts
and culture organizations, Canada Post, disaster preparedness, and training and equipment for
people on the frontline The Green Party has lots of plans and promises, but not many have been
implemented. Some provinces, such as British Columbia, Ontario, and Quebec, acted on their own
to establish a carbon

Marketing Of The Craft Beer Market
This trend has continued into present day and has spurred the continued growth of the craft beer
market. From 2010 to 2015 the production volume of craft beer increased from 5% to 12.8% and
over 2 thousand new microbreweries entered the market (Brewers Association). Production is
expanding to keep up with consumer demand. More and more beer market shares is being taken
over by craft breweries. Consumers continue to put an emphasis on taste and quality over price
making craft beer an obvious choice for more consumers, making them seek alternatives to
traditional corporate beers. The United States Department of Agriculture ran a study focused on
determining the mindset of American consumers in relation to food and drink consumption. What ...
Individuals can even make a living off of DIY by selling their products on websites such as Etsy.
With the idea of craft beer originating from home brewers it seems only natural that DIY has
extended into brewing. Kits and equipment can readily be purchased by hobby brewers online and
there are an endless number of websites dedicated to tutorials and guides on brewing best practices
(Taylor, 2015). By offering brewing kits or sponsoring brewing education through a website or
brewing classes, 603 Brewery could benefit from this trend through increased brand awareness at
little cost to the company. Brewers are noticing an emerging consumer trend in demand for ciders,
sweet ales, hard root beers and other hard sodas (Taylor, 2015). As a result products and breweries
have been created to fill this increasing demand. For example Home Town Brewery the creator of
Not Your Father's Root Beer and Coney Island Brewing Company are breweries dedicated solely to
the production of hard root beers and other hard sodas. Large corporate breweries such as
Anheuser–Busch are getting into the sweet beer market with their product Best Damn Root Beer.
The same thing is happening with hard ciders thanks to Redd's Apple ale, Angry Orchard, and
Strong Bow. By introducing a cider or hard root beer into the current line up 603 could capitalize on
this current trend as well.
Impact on Opportunities The biggest impact from the listed opportunities is

The New Face And The Beer Industry
Are microbreweries the new face to the beer industry? The real question is what is a microbrewery?
Microbreweries are small business that produces a limited amount of specialty beers for local sales.
Microbreweries are popping up all across the country, with new craft beers taking over taps.
Michigan alone has over a hundred different breweries. The economic system is on a rise, because
of the new style of beer coming to supermarkets and party stores. There are also new jobs being
created by the tourism of all the new tap houses opening up. Microbreweries is a new business that
is making changes to alcohol production, it is creating jobs, boosting the economy, and demolishing
the monopolization of the beer industry. There are many ... Show more content on Helpwriting.net
...
There are many different styles that can be created by what ingredients are used, the amount of
hops, and the fermentation rate. Microbrews have become an upgraded business that started a few
centuries ago in Michigan. Beer creation has been around since the early centuries. The first law that
was created about beer was the "Purity Law". It was created in 1516 in Bavaria. "This law states that
beer can only be made with barley, hops, and water. Later the law was revised and introduced wheat
and yeast." (Craft Beer Timeline) Michigan played a major part and started creating brews in 1829.
It was sought out by a French man named Alexis de Tocqueville. The first type of beer brewed in
Michigan was a dark robust ale. But by the 1840s there were German influences that made
Michiganders create German style lagers. "Through the 1840s to the early 1880s the most common
brewery was the mom and pops operations serving just a small clientele'' (200 years). At this time,
the business was only on draft that was usually created by pub owners in the back of the saloons.
Soon after this bottled beer was introduced and larger companies began using multilevel breweries
to handle the demand of the consumers. In the article, 200 Years of Michigan Beer, "Prohibition hit
hard for Michigan. The state started a ban on alcohol sales and consumption three years before the
nationwide ban. Larger companies tuned to different means to keep up the businesses.

Competitive Market Of Nano Brewery
Competitive Market Although Nano–Brewery should not hold allusions of taking over the macro–
brewer scene anytime soon, they are doing well in comparison to other nano–brewers nationwide.
Currently, Nano–Brewery is services five accounts where they provide beer on tap, which by
industry standards is positive. John Holl, the editor and chief of All about Beer Magazine remarks
about nano–breweries, "heck, if they can get on tap in at least one place in town, that's success." The
reports of not being able to keep up with production is also a positive sign that the beer is being
well–received in the community. Nano–brewery also reports that its highest volume of sales come
from its bottle and growler sales direct from the brewery and this ... Show more content on
Helpwriting.net ...
Although craft brewers use a number of unique additives to their batches to get the right flavor, such
as fruits, nuts and honey, the major necessity is hops. Although hops can be sourced globally, the
market demand is steeply rising will inevitably drive up the cost. Larger macro–brewers will have
both the financial leverage and the economies of scale to get the best of what is around, leaving
microbrewers and nano–brewers to source elsewhere. There is also the consideration of price
strategy in the market. Craft beer is known for its higher cost of production and higher purchase
price to consumers, but as the trends in micro– and nano–breweries expands the question remains as
to if they will take on a similar pricing model to that of the macro–brewers in the United States.
Currently, the pricing trends amongst macro–brewers are almost solely based on a single
manufacturer, as noted by Robert Uihlein, Chairman of the Schlitz Brewery, 'a price increase is
needed, but it will take Anheuser–Busch to do it,' (Rojas, p.3). This trend has only slightly
manifested itself on the smaller market and realistically has just adhered to a standard model of
pricing thus far, with little fluctuation based on demand. As an example, there is a number of craft
breweries who have become infamous for releasing their most coveted brews on a limited basis, but
price

South Dakota Microbrewery Case
1.
A/B.
Buffalo Ale:
A.
Direct Materials: 62.80
Direct Labor: 108.00
Labor Hours: 18 Hours
18 x 15.57 = 280.26
Cases Created: 22 x 24 (Quantity of Bottles/Case) = 528
Total Cost Per Batch: $451.06
Cost Per Bottle = 451.06/528 = $0.85/Bottle
B.
Direct Labor: 108.00
Fermentation Days: 13.06 x 3 = 39.18
Direct Labor Hours: 1 x 18 = 18
Machine Hours: 0.07 x 110 = 7.7
Number of Orders: 8.36 x 2 = 16.71

Quality Control Inspections: 5 x 2.16 = 10.8
Bottles Produced: .10 x 528 = 52.8
Total Cost Per Batch: $315.99
Cost per Bottle: $0.60
Bismark Bock:
A.
Direct Labor: 72.00
Labor Hours: 12 Hours
12 x 15.57 = 186.84 ... Show more content on Helpwriting.net ...
Buffalo Ale:
1.05 Per Bottle x 528 = $554.40 (Selling Price Per Batch)
Labor Allocation: 554.40 – 451.06 = 103.34 GM
GM Percentage: 103.34/554.40 = 18.64%
ABC Method: 554.40 – 315.09 = 239.41 GM
GM Percentage: 239.41/554.40 = 43.18%
Bismark Bock:
1.50 Per Bottle x 384 = 576.00 (Selling Price Per Batch)
Labor Allocation: 576.00 – 347.79 = 228.21
GM Percentage: 39.62%
ABC Method: 576.00 – 614.94 = (38.94)
GM Percentage: (6.76%)
Four Heads Stout:
1.40 Per Bottle x 432 = 604.8
Labor Allocation: 604.8 – 369.96 = 207.84
ABC Method: 604.8 – 377.96 = 226.84
3.

Both systems have their advantages and disadvantages, the labor–based allocation method provides
a fast straightforward method for businesses with labor intensive processes that in many businesses
make up the majority of these costs. For this microbrewery however, especially within overheads
the percentage of costs labor attributes towards is relatively minimal. Therefore reducing the
effectiveness of such a method. ABC however represents a more in depth look at cost allocation and
within such a business where there are a huge variety of factors involved looking at a more
segmented form of activity based cost allocation is extremely important.
4.
On a general level product margins look to be fairly strong, however when we take a closer look at
the ABC costing method used for the beer label Bismark

Analysis On Desert Valley 's Budget Adjustment
INTERNAL MEMO TO: Marcus Chelford, Ted Amero, and Fernando Lapan FROM: Li Chan, CPA
DATE: December 2, 2014 SUBJECT: Activity 2A – Budget Adjustment The purpose of this memo
is to describe the impact of the change in commodity prices on Desert Valley's budget and suggest
ways to mitigate this threat. We conducted some sensitivity analysis on Desert Valley's budget to
determine the expected impact of a 2% increase in the price of malt barley and wheat grain. This is
especially important given the fact that customers are not willing to increase prices to compensate
for the rising cost of these commodities. This puts pressure on Desert Valley to absorb these price
shocks and still meet its other financial objectives. As one would expect, a 2% increase on direct
materials will lead to an increase in variable costs and in turn, a decrease in profits and contribution
margin. The budget impact of this change equates to ($73,322) which represents a (1.06%) hit to
profits and a (0.86%) change in contribution margin. This shows that at this point, small percentage
changes in commodity prices have a relatively minor impact on the company's financial position.
However, if commodity prices continue to fluctuate further or if production volumes increase then
this may become a more prevalent issue. To mitigate the risk of future commodity price changes it is
recommended that Desert Valley adopt a hedging program by purchasing forward contracts. This
would allow the company to

Guildford County Case Study
The population in Guildford county at the end of 2017 was 526,953, according to the US census
bureau, and Forsyth's population was 371,511, In 1990 the populations were 349,135 and 266,855
respectively. Some contributing factors for the increase in population are, the location of the
counties, and the amount of higher learning institutions in the area. In 2017 the growth rate of the
population in Guilford county was up 0.73% from the previous year, while Forsyth's rate of growth
was higher at 0.95%. ( cite world population) The location of both counties makes them attractive
options for those who want to be close to larger cities, such as, Charlotte and Raleigh but have no
desire to live in rural areas. These counties had the allure of being a manufacturing hub. Textile
plants like Cone Mills, R.J. Reynolds tobacco plant, Western Electric with their electronic
engineering facility, and the expansion of the High Point furniture market allowed Guilford and
Forsyth to flourish into the 90s. Many of those people chose to stay in the area and learn a different
trade after the manufacturing plants moved overseas. * maybeNow there are new industries on ...
In Jonathan Rothwell's report, "What Colleges for local economies: A direct measure based on
consumption" he highlights that "Sixty–eight percent of alumni from two–year colleges remain in
the area of their college after attending, compared to 42 percent of alumni from four–year colleges"
he goes on to note , "Many economists have noted the high correlation between regional economic
growth and higher educational attainment..." Recruiting for colleges and universities in these areas
will help ensure the population is trending in the right direction; furthermore, the percentage of
graduates that stay once their education is complete will add to each county's economic

Mcauslan Brewing Co. Case Essay
McAuslan Brewing Co.
Identification of Major Problems/Issues
1) PROBLEM: There is no separate and formal human resource department. Each department
within the company is independently responsible for hiring and training newcomers. This is a major
problem because it is very probable that unqualified new employees with no experience and the skill
necessary to do the job are being hired. Also, the company needs a separate department which
specializes in finding and training employees. SOLUTION: The company could outsource the
department by finding and teaming up with another corporation/company which will concentrate on
all the aspects of HR. Or, the company could simply create a new HR department by hiring a skilled
manager, so ... Show more content on Helpwriting.net ...
But as the company grows, they will have to let go of this structure and culture. Even Peter wonders
if this structure is suitable if the company will grow in the future. SOLUTION: By growing as a
corporation in the future, the company should and will hire more and more employees, and as the
personnel increases in number, the organizational structure and the culture will change.
5) PROBLEM: The company can't afford to pay its employees the same wages that Molson and
Labatt are paying their employees, so McAuslan is depending on the brewery workers who are
getting laid off by these large corporations. SOLUTION: The company shouldn't count on Molson
and Labatt to fire their workers and hire them at a low wage. It should, find other workers available
who have experience in the brewing industry and give them various incentives to join the company.
And as the company grows financially, then it can match the wages paid by the large companies.
S.W.O.T. analysis.
Strengths: – Image of quality, adventure and uniqueness. – The beer is reminiscent of traditional
English style. – Won four medals at the World Beer Championship.
Weaknesses: – Lack of an HR department. – Uses traditional advertising media. – Peter is
responsible for marketing, PR, regulatory affairs and business dev.
Opportunities: –

Ac505 Quiz 1 Essay
Page: | 1 2 |
1. | Question : | (TCO F) For which situation(s) below would an organization be more likely to use a
job–order costing system of accumulating product costs rather than a process costing system? | | |
Student Answer: | | A steel factory that processes iron ore into steel bars | | | | A factory that processes
sugar and other ingredients into black licorice | | | | A costume maker that makes specialty costumes
for figure skaters | | | | All of these | | Instructor Explanation: | Chapter 3 | | | | Points Received: | 5 of
5 | | Comments: | | | |
2. | Question : | (TCO F) Process costing would be appropriate for each of the following except: | | |
... Show more content on Helpwriting.net ...
During the month, the company purchased an additional $68,000 of raw materials. During May,
$92,000 of raw materials were requisitioned from the storeroom for use in production. These raw
materials included both direct and indirect materials. The indirect materials totaled $5,000. The
debits to the Work in Process account as a consequence of the raw materials transactions in May
total: | | | Student Answer: | | $92,000. | | | | $0. | | | | $68,000. | | | | $87,000. | | Instructor Explanation: |
Chapter 3 | | age: | 1 2 |
1. | Question : | (TCO F) Some companies use process costing and some use job–order costing.
Which method a company uses depends on its industry. A number of companies in different
industries are listed below: i. Specialty coffee roaster (roasts small batches of specialty coffee beans)
ii. Custom aircraft builder iii. Brick manufacturer iv. Microbrewery that produces a number of
different beers
v. Steel company making chain link fences from iron ore
For each company, indicate whether the company is most likely to use job–order costing or process
costing. | | | Student Answer: | | i. Specialty coffee roaster would use Job Order Costing. ii. Custom
aircraft builder would use Job–Order Costing. iii. Brick Manufacturer would use Process Costing.
iv. Microbrewery that produces a number of different beers would use Job–Order Costing. v. Steel
company making chain link fences

Beer Wars Film Analysis
Introduction
A documentary film made in 2009, Beer wars features and describes the American beer industry
distinguishing between the large and small breweries. The large breweries feature some main
corporate companies like Coors Brewing Company, Anheuser–Busch, and Miller Brewing Company
whereas the small breweries include craft beer producers like Moonshot 69, Stone Brewing
Company, Dogfish Head Brewery, Yuengling, and others. The documentary shows how the beer
market is controlled through advertising and lobbying, which is harmful for the competition in the
market. There is a reason why the small companies are falling behind and the large corporates are
controlling the market, which in turn makes it essentially oligopoly economy.
The Plot ... Show more content on Helpwriting.net ...
The film depicts an insight of the beer industry and its current state in America. It shows some
unexplored or hidden facts and journey of the beer industry which is intended to interest the beer
lovers. Beer Wars film describes the daily battles in the beer industry between well–established
corporate beer brands and some of the upcoming innovative beer breweries. The independent and
the small breweries introduce new and innovative craft beer in this high profitable beer industry.
The documentary shows how the two small beer entrepreneurs, Rhonda and Sam try to establish
themselves in the beer industry and success in the high potential market. The film shows that the
beer industry is governed by some difficult and outdated laws along with an oligopoly of the large
brands. These large brands manipulate the beer industry by acquiring and buying off the smaller
brands which they find competitive among the market. The small brewers thus face difficulties and
barriers establishing themselves in the American beer industry. The big giants like the Coors
Brewing Company, Anheuser–Busch, and the Miller Brewing Company face challenge from the
independent craft beer producers when these new brands are put on shelves; so they seek ways to
prevent distribution and production of these small brands, which is harmful for the competition in
the beer industry. Sam Calagione and Rhonda Kallman are considered as small entrepreneurs in the
beer industry who struggle from the large brands, the difficult laws, and the less competitive but
highly profitable

The Chemical Traces Of A Beer And The Artist Of Its...
Humans have been trying to get a buzz for centuries. Molecular archeologist Patrick McGovern
believes fermentation of yeast was discovered nearly 9,000 years ago after he uncovered chemical
traces of a fermented beverage found seeped into the porous clay of ancient pottery. It is safe to say
that the brewing industry is as old as civilization itself and over time humans have been able to be
creative with the process and produce variations of beer recipes. Drinking a beer can be defined as
an experience involving the presentation of its storage along with the beverage itself. Consumers
can appreciate both the artist of the individualized concoction of the beer and the artist of its
container or vessel. These two components of the ... Show more content on Helpwriting.net ...
The wort is then brought to a boil, only recent in todays world, and hops are introduced where they
can break down and add different flavoring to the beer by releasing oils. The wort cools down and
yeast is then added for fermentation to begin. The yeast breaks down the sugars from the mash and
releases alcohol and carbon dioxide into the mixture. At this point in the brewing process, brewer
can decide to brew an ale or a lager, and choose the correct yeast according to that decision. As the
yeast finishes up its job, it begins to settle at the bottom of the fermentation vessel, leaving the final
beer product (Quinn).
Fig. 1
Since the beginning of fermentation history, potters and brewers have been linked by the beer
market. Beer is a product of water, malt, and yeast and fermentation. Fermentation is fundamental in
brewing because it gives beer its carbonation and alcohol content, so it is no wonder people began
creating vessels, or amphorae, with a functional use suited for this chemical reaction. In Figure 1,
amphorae that are shown generally had a specific shape with a tall narrow body and cylindrical
neck, enabling beer to ferment due to yeast breaking down sugar into alcohol in a cyclical
movement inside (Cartwright, 2013). Both artists felt the impact of globalization in pre–modern
period with two major inventions: the wheel and writing. Writing helped with communication
between far away places and connect people at a faster pace by

Georgia 's Craft Beer Industry
Problem Statement From the end of prohibition in 1933 to the turn of the new millennium, Georgia's
craft beer industry had seen more failure than success. Over a 67–year span, 9 of the 14
microbreweries to operate in the state failed. Was it the cost and availability of big beer and product
loyalty that caused this to happen?
But in 2013, Georgia's craft beer industry took a drastic turn. Microbreweries were opening at an
exponential rate. That year, Creative Loafing, an alternative news weekly, reported eight
microbreweries opening in the city of Atlanta, alone. Georgia had entered into a craft beer boom.
Today, there are 31 microbreweries operating in Georgia, and 24 more in planning, bringing the
total to 55 of these small–production breweries. What could have changed to cause an historically
failed industry to boom in such a short period of time?
Millennials.
According to U.S. Census data, Georgia's population of Millennials, defined as those born between
1980 and 2000, significantly increased between 2010 and 2014, the generation growing from 15.3%
of the population in 2010 to 26.61% of the population in 2014. (Pew Research, U.S. Census).
Earlier this year, Forbes reported that the group with the most purchasing power in the United States
had shifted from the Baby Boomers to the Millennials. It is estimated that Millennials in the U.S.
alone will spend around $200 billion annually by 2017.
The positive relationship between the population of Millennials in

How Millercoors Creates Up Porter 's Five Forces
The fourth force that makes up Porter's Five Forces is the bargaining power of buyers. For
MillerCoors specifically, the main buyers are distributors. The distributor controls the price by
setting it on profit margins. In addition, distributors are consolidating and increasing in power. For
example, in 1970 there were 5,000 distributors; today there are only 2,500 distributors. The
distributors are also eliminating new competition. Two examples of this are how MillerCoors puts
pressure on itself to carry its own brand and how there are more and more regulations on beer.
Because of these reasons, there is more power to current distributors than there was in the past.
The fifth and final force is the threat of new entry. One of the ... Show more content on
Helpwriting.net ...
Some of the weaknesses that I could think of are that the company has one very large competitor
that represents 50 percent of the market share instead of several semi–large competitors, so gaining
the majority of the market share is a difficult task. The second weakness is that the beer brewing
industry has slow industry growth, while the wine industry is growing much more rapidly. In terms
of opportunities and threats, MillerCoors has several opportunities that it could capitalize on. The
opportunities that stand out to me are the foreign market explosive growth, financial markets,
innovation, and increasing the awareness of sustainability issues among consumers and employees.
If MillerCoors took advantage of these opportunities, it would find great success in several different
realms of the competitive market. As far as threats go, there are three main ones that face
MillerCoors. The first one is the competition that the company faces, the second one is the overall
falling beer consumption that is happening worldwide, and the third one is the growing popularity of
microbreweries and craft beer. These threats can also be seen as opportunities, though, such as
homing in on the creation of more microbreweries in its market to keep up with the growing
popularity and developing

Craft Brewing Economic Analysis
Who is a Craft Brewer? ________________________________________________________ 4
Facts _______________________________________________________________________ 4
Types of Breweries: ___________________________________________________________ 5
Microbrewery:____________________________________________________________________
5 Nano–
brewery:____________________________________________________________________ 5
Brewpub: ________________________________________________________________________
5 Contract Brewing Company:
________________________________________________________ 6 Regional Craft Brewery:
___________________________________________________________ 6 Large Brewery: ...
_________________________________ 24 Environmental Regulations:
____________________________________________________________ 24
Investors for Craft Brewery Start Ups _______________________________________________ 24
Craft Beer in a Tin initiative:_______________________________________________________
25 Corporate Social Responsibility ____________________________________________________
26 Economics of Beer:
_______________________________________________________________ 28 Building a Craft
beer brand: _______________________________________________________ 29
Identify your customers:
_______________________________________________________________ Craft a dedicated
brand message: ______________________________________________________ Creating Image
of the brand: __________________________________________________________ Providing
consistent quality: ___________________________________________________________ Brand
recognition: ____________________________________________________________________
Consumer Ownership:
________________________________________________________________ Packaging:
___________________________________________________________________________
Contingency
Planning_________________________________________________________________ 29 30 30
30 31 31 31 32
Social Media Marketing & Craft Brewing Industry:
___________________________________ 32

Bibliography ________________________________________________________________ 35
Who is a Craft

Case Study: Big Rock
During the past 30 years, Big Rock has provided beer drinkers across the country with a high–
quality product line consisting of reputable brands such as Traditional and Grasshopper Ale.
Moreover, due to the continuous change in craft beer drinkers, Big Rock has provided a diverse
variety of flavours to compete in the craft market segment primarily in Alberta. However, as the
industry becomes increasingly more competitive due to the exponential growth of microbreweries,
Big Rock must continue to develop its brand and spread awareness beyond Alberta and across the
country in order to address the stagnated growth that currently exists within the business.
Because Big Rock competes in both the premium and craft segment, it is suggested that Big Rock
introduces a new concept focusing on the premium segment. This recommendation is based on the
fact that craft beer drinkers are not loyal to a particular brand and continuously sample new flavours
as they are introduced into the market by the influx of craft microbreweries across the country.
Furthermore, because craft beer drinkers are not loyal to a brand and the fact that premium beer
overshadows craft beer ... Show more content on Helpwriting.net ...
The target segment in which the protein based beer is referred to the "Health Conscious Beer
Consumer". This segment refers to individuals who are physically active, generally aware of what
they consume, but still enjoy the activity of consuming beer in a social setting. Because of the
national trend towards health–friendly products, the concept of a protein–based beer is of high
potential due to the fact that protein is one of the very few nutrients that has remained unscathed
over time by health controversies (Baroke, 2015). Lastly, emphasize on focusing on this particular
segment aligns with the current beer yoga trend that Big Rock has already been

Assignment Of Preparing A Strategic Plan Essay
The organization selected for the assignment of preparing a strategic plan to grow the company over
a year period is: The "Veteran Beer Company," Founded in 2012. I was introduced to this company
by one of my former subordinate soldiers who serve with me during Operation Iraqi Freedom. This
soldier left the service about the same time that I retired and he went to work for the Veteran Beer
Company while he was attending college in Illinois. He started promoting their beer on Face Book
and that is how I found out about the Veteran Beer Company. The Veteran Beer Company's website
states that the company "is dedicated to providing lives of quality for military Veterans through the
creation of meaningful post–service careers." The company produces, sells, and delivers craft beers
of superior quality, striving to employ Veterans in every role within the organization. Whenever
possible, we use Veteran–owned small businesses in our supply chain and insist that the entire
supply chain have a Veteran–first hiring policy. Our employees–all Veterans of the US military–
adhere to the highest principles of military service, conducting business with integrity, courage, and
loyalty. Importantly, 10% percent of everything we make goes to charities that support Veterans
causes; the other 90% goes to employ Veterans (Veteran Beer Company, 2016). The company is
small but they plan to employ up to 3500 veterans within five years. Their beer is currently
produced in Minnesota and is

What Is The Porter's Five Forces Of The Beer Industry
Abstract: The beer industry in the United States is continually changing and therefore companies in
this industry must be versatile. Their versatility comes in a variety of forms, from changing their
product offering, to changing their strategic goals, and finally, recognizing opportunities and threats.
This paper explores many aspects of the industry though the use of Porter's five forces model. I will
analyze the internal rivalry present in the industry, any buyer or supplier power that is present, entry
barriers that exist, and any substitutes and threats that face the industry. Furthermore, I will closely
analyze the effect that craft brewers and microbreweries have had on the industry. It is my
contention that craft brewers have ... Show more content on Helpwriting.net ...
Anheuser–Busch has been a publicly traded company since 1875 and today is still a staple of the
New York Stock Exchange. Anheuser–Bush has consistently outperformed the S&P 500, as can be
seen in Chart 4. Its return on equity in 2003 was 78.7% while the industry and the S&P 500 were
24.2 and 13.7 respectively.3 Anheuser–Busch outperforms the industry and the S&P 500 on many
other levels as well. Anheuser–Busch currently enjoys a net income growth rate of 10.5% over the
last three years while the industry lags at 7.5%. The S&P 500 experienced a negative growth rate for
the last three years. Anheuser–Busch also enjoys larger profit margins than the industry and the S&P
500. Financial information not covered in this portion of this paper is provided by Valueline in the
Appendix under table 3.
Anheuser–Busch obviously outperforms the industry and the S&P 500 in most facets of the market
place. Its sales, currently above $16 billion, are unmatched in the industry. It has continued to be
innovative in all the businesses they own, which is made apparent later in this paper. This has
allowed them to grow faster than competitors and stay ahead of the pack by large margins.
Anheuser–Busch is the benchmark around which this paper is built.
Porter's Five Forces Model and Market Structure
This paper focuses heavily on Porter's five forces model for evaluating the beer industry. The Porter
model consists of five variables that

Microbrewery Research Paper
Beyond the microbrewery, a growing number of households are using fermentation techniques that
preserve fruits and vegetables all year long, without the use of electricity. Long before the advent of
refrigeration, ancient food preservation techniques, one being fermentation, were utilized to make
fruits and vegetables safe for consumption available long after the growing season had ended. It is
still used by many cultures today to produce crunchy pickles, tangy fruit chutneys and zesty
sauerkraut. Essentially, it is a metabolic process that converts the starches and sugars found
naturally in vegetables and fruits into food preserving alcohols and gases, which hinders the growth
of harmful bacteria while encouraging the reproduction of beneficial ... Show more content on
Helpwriting.net ...
The length of time needed for any recipe to mature varies, as does the amount of time the food can
safely be stored. Small white flecks are not a concern, but a type of yeast that can safely scooped off
the surface. Fermented produce that has truly spoiled will be easily recognized by smell.
Europeans have been creating variations of sauerkraut for generations. The main ingredient of any
sauerkraut recipe is shredded cabbage; however, other ingredients can be added before and after the
fermentation process to create many unique side dishes. Traditional sauerkraut can be consumed in
as little as six days, but it will keep for six to eight months or more when stored in a cool, dark area.
Next to sauerkraut, pickled cucumbers are the most often thought of fermented, or pickled,
vegetable. Unlike the vinegar brine used in commercially produced pickles, lacto–fermented pickles
are crunchy with a sour, yet less salty taste. Many variety of recipes exist including Kosher dill
recipes, and bread and butter

Chad Clift Research Paper
Chad Clift Caught a Fish with His Bare Hands
Chef Chad Clift can say that he caught a large Sockeye Salmon with his bare hands. Of course, that
ten pound salmon was thrown to him by a worker at the Pike Place Fish Market. Still, the
experience was fun, and he likes to tell everyone about his great fish catching abilities.
2. When Chad Clift Needs a Late Night Snack he Heads to Dick's
Dick's, the Seattle late night eatery, is one of Chef Chad Clift's favorite quick dining spots. With an
atmosphere that reminds him of the past and a menu that is out of this world, Dick's is the perfect
stop after a night out with friends.
3. Chad Clift Promotes the Farm to Table Approach
At his Seattle based restaurant, Chef Chad Clift employs the farm to table approach to the fullest.
His menus and meals are all created with local freshness in mind. This idea not only helps him make
delicious dishes, but supports the local farmers and purveyors of the city. ... Show more content on
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Chad Clift Likes to Tour the Local Microbreweries
Though Chef Chad Clift spends most of his time in the kitchen, he has been known to tour the local
microbreweries in Seattle. He highly recommends that guests to the area stop at the Black Raven
and Hilliard's for a refreshing IPA or strong stout. When you stop by, keep a look out for Chef Clift!
5. Chad Clift Enjoys the Shopping Opportunities in Seattle
For most Americans, locating hard to find ingredients is difficult, but not for Chef Chad Clift. He is
fortunate to live and work in Seattle, a city with a large food community. Markets, large and small,
are easily found all over the region selling the most mundane to the most obscure products.
15–15 Image Descriptions
1. Restaurant owner and Chef, Chad Clift, keeps healthy by hiking and bowling in Seattle,

Redhook Ale Brewery
30 Stephen E. Barndt aul Shipman, Chief Executive Officer of Redhook Ale Brewery, knew that he
needed to reevaluate his strategy and its execution. Redhook's rapid growth had ended shortly after
it invested in a major increase in production capacity. Operating at about 50% of production
capacity, the company suffered a net loss in 1997 that continued into 1998. Redhook brewed only
specialty beer, referred to as craft beer. Craft beer is a more flavorful, fuller bodied premium beer.
follows traditional old world brewing methods. and uses high–quality materials. The company
started as a microbrewery but grew continually and reached national status by the end of 1996.
Shipman, one of Redhook's founders, had guided the company from a small ... Show more content
on Helpwriting.net ...
Shipman started Redhook with a belief that U.S. consumers would respond well to a quality
European–style beer made with the best equipment and using the finest ingredients. The company's
initial brewing operations were carried out in a converted transmission shop in Seattle. The
company did not have a bottling line and all beer that was brewed was packaged in This case was
prepared by Professor Stephen E. Barndt of Pacific Lutheran University. This case was edited for
5MBP 9th Edition. Copyright C 1998 and 2000 by Stephen E. Barndt. This case was published in
the Business Case [ourn Summer 1998. Vol. 1. No. t. pp. 53–{}9. Reprinted hy permission, 30
SECTION C INDUSTRY NINE: BEVERAGE/FOOD 5.5 gallon kegs. First year production
totaled ,000 barrels and was sold to local taverns and restaurants for on–premises consumption.
Sales and production grew gradually through the mid 1980s. Redhook sold through its own
distribution group and independent beer distributors. The first major increase in production occurred
in 1989 when Redhook replaced its first brewery with a larger capacity, stateof–the–art brewery
located in a converted electric trolley barn in Seattle. In 1993, the company acquired land east of
Seattle in the town of Woodinville where it constructed a much larger brewery. The Woodinville
brewery came on line in September 1994, with an initial capacity of 60,000

Microbrewery Case Study
1. Should Ms. Applebee consider the collaboration with the local micro brewery? According to my
opinion, Ms. Applebee should not consider the collaboration with the local microbrewery because
they publicly denounced that prevention programs are ineffective and unnecessary in the past and
they are not reliable and responsible for prevention programs. Even though the Safe Communities
Coalition has lack funds it may have a good reputation since it is working with the prevention
programs which will be helpful for society, if this company makes a collaboration with this local
micro brewery there is a chance of losing the reputation and this may end with negative effect in
society because people may think that this company is not trustworthy and

Terre Haute Brewing Company: Microbrewing Industry
Before analyzing the five forces of an industry, it is vital to first understand exactly what the
industry is. Terre Haute Brewing Company is in the microbrewing industry. The main types of
breweries are microbreweries, brewpubs, contract brewing companies, and regional craft breweries.
The distinguishing factor between these is the production volume. According to Hop Head,
microbreweries can produce no more than 15,000 barrels of beer in a given year. Larger breweries
have to follow stricter regulations and have higher tax rates than microbreweries. When analyzing
the industry it is important to distinguish between these types. When performing a five force
analysis to determine the amount of profit potential that exists in an industry,

Case Study : Lazy Magnolia Brewing Company
Lazy Magnolia Brewing Company, located in Kiln, MS, is the first microbrewery in the state and
specializes in manufacturing and distributing beers with distinct southern flavors. The brewing
company, established in 2003, has found success within its home state and also within restaurants
and retailers situated in eighteen more states including the surrounding southern states and states as
far north as New York and Illinois according to its website, Lazymagnolia.com. The following
SWOT analysis will evaluate the internal strengths and weaknesses of the company as well as the
external opportunities and threats experienced within the market and business environment. As
previously stated, one of the greatest strengths of the Lazy Magnolia ... Show more content on
Helpwriting.net ...
Using ground pecans in place of grains in the brewing process certainly sets Lazy Magnolia
products apart from other available beers. Lazy Magnolia maintains a strong presence in the local
community. Viewing the event calendar on the brewery's website shows that it hosts events on its
premises and attends festivals across the region. Doing so not only helps with brand recognition, it
also fortifies existing relationships between consumers and distributors and lures potential clients.
The company's intent is not solely to get and maintain new customers. Recently, Lazy Magnolia
participated in a business networking event held by the University of Southern Mississippi with the
goal of attracting prospective employees as well as offering advice to future graduates. A visit to the
brewery site or even a quick search on Google Maps shows a developing problem for Lazy
Magnolia. The facility currently rests in an area that does not allow for much expansion. Though the
company did add 1700 square feet to the existing structure in 2013, another increase in size is not
possible at the current location (Lazy Magnolia, 2015). Lazy Magnolia owners would have to look
at off–site storage options or would need to consider investing in an entirely new location where
building growth could keep up with the increase in demand. The process of successfully crafting
microwbrews requires a specialized workforce. The term specialized in this

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