This is a case study about Tesco company . This case study focuses on Tesco's reaction and strategy regarding horse meat scandal.

1. Departement of Media ,Communication and culture
Advertising and Public Relations Lab
Crisis Management Workshop
• Theopoulou Maria 41090050-mtheopoulou@gmail.com
• Soilemetzidou Irene 41090010-irini_nefo@hotmail.com
• Skrivanou alexandra 41090017-alexandra21991@hotmail.com
• Paspati Anna 41090094- annapaspati91@gmail.com
• Kapsali Chryssa 41090062-xrysakapsali@gmail.com
• Mylona Christina 41090113-xristinamylona@gmail.com

2. Case Study

4. British multinational grocery and
general merchandise retailer in
Chestnut, founded by Jack Cohen in
1919.
Food, toys,electrical devises,
clothes and health and beauty
products.
The third- largest retailer in the
world. Stores in 14 countries across
Asia, Europe and North America.

5. January 2013: horse meat
found in Tesco’s product !
February 2013: 60%-100%
minced beef made from
horse meat

6. ..and this is how it all started

9. …more Reaction
 tesco admitted that the minced beef withdraw from her shelves contains horse DNA -
Phil Clarke, chief executive of Tesco .
 The presence of illegal meat in our products is extremely serious," he added. "We
understand that many of our customers will be concerned by this news, and we
apologise sincerely for any distress.-Tim Smith
 Tesco has promised to buy more meat from UK in an attempt to prevent an other horsemeat
"We are already the biggest customer of UK agriculture, with all our beef coming from UK and
Ireland farms. But we can do much more. Clarke told Sky News on Wednesday morning: " We
feel the need to bring the food closer to home. We think it's right to bring more of it back to
the UK, so long as we can get the demand from the UK."
 we should stop scouring the world for the cheapest products they can find and start
sourcing high-quality, traceable product from farmers here at home.”
 ..they immediately withdrawn from sale all products from the supplier in
question, from all their stores and online...
 Tesco promised refunds to customers who had bought the contaminated .

10. Our links
• http://www.guardian.co.uk/uk/2013/feb/27/horsemeat-scandal-tesco-
meat-uk
• http://www.imerisia.gr
• http://www.bbc.co.uk/news/uk-21418342
• http://www.channel4.com
• http://www.mirror.co.uk/news/uk-news/horse-meat-found-tesco-burgers-
1536247
• http://www.guardian.co.uk/uk/2013/feb/27/horsemeat-scandal-tesco-
meat-uk
• http://www.telegraph.co.uk/telegraphtv/9812945/Panto-horse-burger-
meat-prank-sees-pair-thrown-out-of-Tesco.html
• http://en.wikipedia.org/wiki/Tesco
• http://www.koutipandoras.gr
• http://www.bbc.co.uk/news/uk-21418342

11. Our professors
• Betty Tsakarestou: “Assistant professor-
Head of Lab”
• Mania Xenou: “Professor CEO at reliant
communications”

12. Join us on facebook
• Theopoulou Maria http://www.facebook.com/theopoulou?fref=ts
• Soilemetzidou Irene http://www.facebook.com/airainaikonai?fref=ts
• Skrivanou alexandra http://www.facebook.com/alexaki.skrivanou
• Paspati Anna http://www.facebook.com/anna.paspati
• Kapsali Chryssa http://www.facebook.com/xrysa.kapsali?fref=ts
• Mylona Christina http://www.facebook.com/xristina.laiho?fref=ts