Module 02 Written Assignment - Email Marketing Scoring Rubric: Criteria Weight Discussed an email newsletter 'opt-in' campaign 25 Analyzed advantages and challenges of email newsletter 'opt-in' campaign 25 Compared the industries which send emails most frequently and least frequently 20 Predicted outcomes of email newsletter 'opt-in' campaign sent too frequently or too infrequently 20 Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation. Followed APA rules for attributing sources 10 Total 100% Discussion Rubric: Each week you will participate in the discussion forums by posting your initial response by Wednesday at 11:59pm Central Time. You will then go in at least once and reply to at least one of your classmate’s posts. You will have until Saturday at 11:59pm Central to complete your reply post(s). Criteria Weight · Frequency - Post your initial post by Wednesday at 11:59pm Central and reply to at least one classmate’s post by Saturday 11:59pm Central. 50% · Quality - Posts must be thorough and fully-developed posts that provoke thought, engage classmates, and add value to the discussion. They must also not have grammatical errors, misspellings, and must use APA style if information is used from another source. 50% Total 100% QSO 600 Exam Guidelines and Rubric The midterm exam and the final exam include five essay-type questions each in addition to the problem questions. For the essay questions, students are required to provide written responses using appropriate reference materials. You must provide answers and correctly use these with in-text citations and references/bibliography. Complete the essay element of the examination in Word. The critical elements of this rubric will be used to grade the essay questions of the midterm and final exams. There are 5 questions worth 20 points each for a total possible score of 100 points. Each question is graded separately with the rubric below. The total points for each question is added together to arrive at the total score. Requirements of Submission: Responses must follow these formatting guidelines: discipline-appropriate citations. Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Comprehension of the Principles of Operations Management Accurately and logically applies the relevant operations management principles regarding process speed, speed, capacity, inventory, and quality in the presence of uncertainty; cites multiple varied examples to illustrate each principle (20) Accurately and logically applies the relevant operations management principles regarding process speed, speed, capacity, inventory, and quality in the presence of uncertainty; cites examples to illustrate each principle (18) Applies the relevant operations management principles regarding process speed, speed, capacity, inventory, an ...

1. Module 02 Written Assignment - Email Marketing
Scoring Rubric:
Criteria
Weight
Discussed an email newsletter 'opt-in' campaign
25
Analyzed advantages and challenges of email newsletter 'opt-in'
campaign
25
Compared the industries which send emails most frequently and
least frequently
20
Predicted outcomes of email newsletter 'opt-in' campaign sent
too frequently or too infrequently
20
Wrote in a clear, concise, and organized manner; demonstrated
ethical scholarship in accurate representation and attribution of
sources, displayed accurate spelling, grammar, and punctuation.
Followed APA rules for attributing sources
10
Total
100%

2. Discussion Rubric:
Each week you will participate in the discussion forums by
posting your initial response by Wednesday at 11:59pm Central
Time. You will then go in at least once and reply to at least one
of your classmate’s posts. You will have until Saturday at
11:59pm Central to complete your reply post(s).
Criteria
Weight
· Frequency - Post your initial post by Wednesday at 11:59pm
Central and reply to at least one classmate’s post by Saturday
11:59pm Central.
50%
· Quality - Posts must be thorough and fully-developed posts
that provoke thought, engage classmates, and add value to the
discussion. They must also not have grammatical errors,
misspellings, and must use APA style if information is used
from another source.
50%
Total
100%

3. QSO 600 Exam Guidelines and Rubric
The midterm exam and the final exam include five essay-type
questions each in addition to the problem questions. For the
essay questions, students are required to provide written
responses using appropriate reference materials. You must
provide answers and correctly use these with in-text citations
and references/bibliography. Complete the essay element of the
examination in Word.
The critical elements of this rubric will be used to grade the
essay questions of the midterm and final exams. There are 5
questions worth 20 points each for a total possible score of 100
points. Each question is graded separately with the rubric
below. The total points for each question is added together to
arrive at the total score.
Requirements of Submission: Responses must follow these
formatting guidelines: discipline-appropriate citations.
Critical Elements
Exemplary
Proficient
Needs Improvement
Not Evident
Value
Comprehension of the Principles of Operations Management
Accurately and logically applies the relevant operations
management principles regarding process speed, speed,
capacity, inventory, and quality in the presence of uncertainty;
cites multiple varied examples to illustrate each principle
(20)
Accurately and logically applies the relevant operations
management principles regarding process speed, speed,
capacity, inventory, and quality in the presence of uncertainty;
cites examples to illustrate each principle
(18)
Applies the relevant operations management principles

4. regarding process speed, speed, capacity, inventory, and quality
in the presence of uncertainty; however, key principles or
examples to illustrate each are missing or inaccurate
(14)
Does not apply operations management principles relevant to
the questions
(0)
20
Awareness of Strategic Process Management
Issues
Answers integrate strategic process management issues and
explain the significance to other functional areas of the
organization using specific relevant examples
(20)
Answers integrate strategic process management issues and
explain the significance to other functional areas of the
organization
(18)
Answers integrate strategic process management issues but do
not clearly describe the significance to other functional areas of
the organization
(14)
Does not demonstrate awareness of strategic process
management issues and their significance to other functional
areas of the organization
(0)
20
Application of Tools and Techniques for Process Management
Uses appropriate management tools and techniques to evaluate
and provide a comprehensive response, addressing process
management aspects of the questions

5. (20)
Uses appropriate management tools and techniques to evaluate
and respond to the process management aspects of the questions
(18)
Uses management tools and techniques to evaluate and respond
to the process management aspects of the questions; however,
some are missing or applied incorrectly
(14)
Does not use appropriate management tools and techniques to
evaluate and respond to the process management aspects of the
questions
(0)
20
Analytical and Creative Thinking
Implements an analytical, creative strategy to answer open-
ended operations management questions
and uses supporting examples to substantiate thinking
(20)
Implements an analytical, creative strategy to answer open-
ended operations management questions
(18)
Implements an analytical strategy to answer open-ended
operations management questions; however, analysis is
incomplete or flawed
(14)
Does not implement an analytical, creative strategy to answer
open-ended operations management questions
(0)
20

6. Articulation of Response
Submission is free of errors related to citations, grammar,
spelling, syntax, and organization and is presented in a
professional and easy to read format
(20)
Submission has no major errors related to citations, grammar,
spelling, syntax, or organization
(18)
Submission has major errors related to citations, grammar,
spelling, syntax, or organization that negatively impact
readability and articulation of main ideas
(14)
Submission has critical errors related to citations, grammar,
spelling, syntax, or organization that prevent understanding of
ideas
(0)
20
Earned Total
Comments:
100%
Final Exam
Operations Management
QSO 600 Operations Management
The final exam consists of five essay and five problem
questions. Answer all the questions.
Essay Questions:
There is no set length for answers; students may be as verbose
or brief as they feel necessary to cover the question. Use this
same exam document for your answers, placing them below
each question. This portion of the exam is worth 100 points

7. Problem Questions:
Make sure to show all your work to get full credit. The
instructor needs to know the formulas and calculations you used
to get to your final answer. You can do part of the exam in
Excel and Paste your Excel work into this document. This
portion of the exam is worth 50 points.
File Convention:
File name for the exam attachment to be
studentlastname-finalexam (Be sure there are no spaces)
Be sure to put your name on the exam paper.
Note: You may use the text and any other materials. You are
NOT to work with anyone else including other students in
completing the exam nor discuss it with them.
QSO 600 Final Exam Essay Questions
Question 1: What is operations management? Why is it
important? Is a good knowledge of operations management more
important in service or manufacturing industries? Explain your
answer.
Question 2: Discuss the use of PERT/CPM techniques for
managing projects. Describe what PERT/CPM does. Discuss
advantages and disadvantages of using it. What other techniques
might you choose to manage your project?
Question 3: What are economies of scale in a manufacturing
plant? Do they continue forever? What are diseconomies of

8. scale? How might you decide the optimal size of a plant?
Question 4: What, in your opinion, are the three most important
issues in supply chain management? Discuss why you think
these are the key issues.
Question 5: Discuss why (or if) inventories are necessary. What
are the benefits of inventories? What are the disadvantages of
holding inventories?
QSO 600 Final Exam Problem Questions
Problem 1.
Arsenal Electronics is going to construct a new $1.2 billion
semiconductor plant and has selected four towns in the Midwest
as potential sites. The important location factors and ratings for
each town are as follows:
Scores (0 to 100)
Location Factor
Weight
Abbeton
Bayside
Cane Creek
Dunnville
Work ethics
0.18
80
90

9. 70
75
Quality of life
0.16
75
85
95
90
Labor laws/unionization
0.12
90
60
60
70
Infrastructure
0.10
60
50
60
70
Education
0.08
80
90
85
95
Labor skill and education
0.07
75
65
70
80
Cost of living
0.06
70
80

10. 85
75
Taxes
0.05
65
70
55
60
Incentive package
0.05
90
95
70
80
Government regulations
0.03
40
50
65
55
Environmental regulations
0.03
65
60
70
80
Transportation
0.03
90
80
95
80
Space for expansion
0.02
90
95

11. 90
90
Urban proximity
0.02
60
90
70
80
Recommend a site based on these location factors and ratings.
Answer 1:
Problem 2.
Sawyer Furniture is one of the few remaining domestic
manufacturers of wood furniture. In the current competitive
environment, cost containment is the key to its continued
survival. Demand for furniture follows a seasonal demand
pattern with increased sales in the summer and fall months,
culminating with peak demand in November.
The cost of production is $16 per unit for regular production,
$24 for overtime, and $33 for subcontracting. Hiring and firing
costs are $500 per worker. Inventory holding costs are $20 per
unit per month. There is no beginning inventory. Ten workers
are currently employed. Each worker can produce 50 pieces of
furniture per month. Overtime cannot exceed regular
production. Given the following demand data, use Excel Solver
to design an aggregate production plan for Sawyer Furniture
that will meet demand at the lowest possible cost.
Input:
Beg. Wkrs
10
Regular
$16

12. Hiring
$500
Units/wkr
50
Overtime
$24
Firing
$500
Beg. Inv.
0
Subk
$33
Inventory
$20
Month
Demand
Reg
OT
Subk
Inv
#Wkrs
#Hired
#Fired
Jan
500
500
0
0
0
10
0
0
Feb
500

13. 500
0
0
0
10
0
0
Mar
1000
1,000
0
0
0
20
10
0
Apr
1200
1,000
200
0
0
20
0
0
May
2000
1,000
1,000
0
0
20
0
0
Jun
400

14. 400
0
0
0
8
0
12
Jul
400
400
0
0
0
8
0
0
Aug
1000
1,000
0
0
0
20
12
0
Sep
1000
1,000
0
0
0
20
0
0
Oct
1500

15. 1,500
0
0
0
30
10
0
Nov
7000
3,500
3,500
0
0
70
40
0
Dec
500
500
0
0
0
10
0
60
Total
17,000
12,300
4,700
0
0
246
72
72
Answer 2:

16. Problem 3.
Complete the following MRP matrix for Item X. Determine
when orders should be released and the size of those orders.
Item: X
LLC: 0
Period
Lot Size: Min 50
LT: 2
1
2
3
4
5
6
7
8
Gross Requirements
25
30
56
25
100
40
30
20
Scheduled Receipts

17. 50
Projected on Hand
30
Net Requirements
Planned Order Receipts

18. Planned Order Releases
Release orders in periods 1 through 5 for quantities of 50, 50,
56, 50, and 50 respectively.
Answer 3:
Problem 4.
Fibrous Incorporated makes products from rough tree fibers. Its
product line consists of five items processed through one of five
machines. The machines are not identical, and some products
are better suited to some machines. Given the following
production time in minutes per unit, determine an optimal
assignment of product to machine:
Machine
Product
A
B
C
D
E
1
17
10
15

19. 16
20
2
12
9
16
9
14
3
11
16
14
15
12
4
14
10
10
18
17
5
13
12
9
15
11
Answer 4:
Problem 5.
The following probabilistic activity time estimates are for a
CPM/PERT network.

20. Time Estimates (days)
Time Estimates (days)
Activity
a
m
b
Activity
a
m
b
1
1
2
6
7
1
1.5
2
2
1
3
5
8
1
3
5
3
3
5
10
9
1
1
5

21. 4
3
6
14
10
2
4
9
5
2
4
9
11
1
2
3
6
2
3
7
12
1
1
1
Determine the following:
a. Expected activity times
b. Earliest start and finish times
c. Latest start and finish times
d. Activity Slack
e. Critical Path
Expected Project duration and standard deviation.
Answer 5: