2. They use banana
to show:
They use the sun to They use gold to
-Health They use urine to
show: show:
-To keep you fit show:
-Optimistic - Power
-Bright - Represent the
- Rich
-Warmness yellow
- Money
-Disgusting
Anna De Azevedo
3. For this advert they used yellow to
emphasis
-money
-gold
-expectation
Also to make the look advert more
-friendly
-warm
-bright
-yellow kinds bring a positive
message and in this advert match
with the context
Anna De Azevedo
5. They use lava to
show: They use carrot
They use the They use Garfield
-Bright to show:
orange to show: to show:
-Warmness -Health
-Health - To illustrate
-Danger -To keep you fit
-To keep you fit the film
- Lazy
- Likes to eat a
lot
Anna De Azevedo
6. On this advert they used orange
to emphasis the colour of the
bread
Also they used orange to make
the atmosphere seems like that
the advert is in a bakery because
of the smoke
Anna De Azevedo
8. They use carrot
to show:
They use the mud They use lava to -Health
They use Garfield
to show: show: - Aroma
to show:
-Health -Danger
-Power
-Nature
-Danger
Anna De Azevedo
9. On this advert they used brown to
emphasis
- Good quality
- Classic
- Old
Also they used brown to
make the atmosphere more
sophisticated and related to
the wood
Anna De Azevedo
10. • Red is used as a symbol of guilt and danger, sin, passion and anger, often as connected with
blood or sex (seductive)
• Red has more personal associations than any other colour.
• Exciting and the amount of red is directly related to the level of energy perceived.
• It draws attention
VANESSA JUSTINO
11. Rose Apple Traffic Light Pepper
How and Why How and Why How and Why How and Why
the use them? the use them? the use them? the use them?
convey the message • Sin Draws Attention Red colour symbolises
of your passionate (bible terms ‘Eve’) (strong, bright colour) Hot. It conveys the
love for that • sweet and juicy Red symbolises message of, pepper
someone; saying "I NEGATIVE… so Alerts being chilly, burns…
love you" people quicker to
STOP!
VANESSA JUSTINO
12. Lip Stick - RED Blood Red Bus - London
How and Why
the use them?
Increase sex appeal
Hardly
surprising, given that
its primary function
is to make lips look
like a female’s
privates.
VANESSA JUSTINO
13. Powerful -
Sexy /Seductive
emphasising that
Rebellion -
it is a long eye
Using strong red eye
lashes for a long
shadows giving more
lasting mascara...
a, naughty sexy face
expression.
Red contrast
with Black Showing that
Representing this is the
feminine but product being
also power advertised
VANESSA JUSTINO
14. Door opening up
showing sexiness
(posh, Luxury)
The use of red
representing
energy (fast
car, adrenaline)
= dangerous
Even though it’s a more masculine
type of car (Sport’s car)
The colour red convey the
message that women can also
drive a sport’s car.
VANESSA JUSTINO
15. • Pink is used as a symbol of feminine, playful, soft, lovely, romance, luxury , relellion <- For
different lights of pink
• Sensual and passionate without being too aggressive
• An attraction of pink speak for desire
VANESSA JUSTINO
16. Pink Cotton
Pig Barbie Tongue Candy Floss
How and Why How and Why How and Why How and Why
the use them? the use them? the use them? the use them?
it's a girl's toy, and blood vessels deliver •Pink represents
since their skin is
stereotypically, pin blood to your tongue sugar (sweet)
so sensitive and
k is a girl colour. and give it its pink •Convey
similar to humans.
colour playfulness
Pigs are also often
used to test skin
products (make-
up, lotions, etc).
VANESSA JUSTINO
17. sexual by the way she
is sliding on the ‘Girly’ perfume.
floor, Long, stretched Pink indicates that
movements is for females
light pink showing softness
and light hearted at is only
half of her clothes conveying
the message that she has
two personality.
VANESSA JUSTINO
18. The pink handwriting
emphasise that is a girl
(children) product as it is
written in curve and
unprofessional way.
Light pink- Cheeky,
Childish
Fun
Sweet
The dark Pink brings
stand out the girl
showing who is
targeted at.
Also emphasise
glamour and sexiness.
VANESSA JUSTINO
