GuruHub is an online learning and teaching platform that connects learners, tutors (Gurus), and educational institutes. It allows users to search for Gurus and courses near them, view teacher profiles and student recommendations, and enroll in live or online classes. Gurus can create courses, promote events, and get leads for students. Institutes can connect with subject experts, access teacher profiles for job openings, and promote directly to students. The platform aims to address pain points like limited access to teachers, analytics, and collaboration opportunities for all parties. It utilizes mobile and cloud technologies with the goal of signing up thousands of Gurus and students across major Indian cities.

1. WWW.GURUHUB.IN

2. INTRODUCTION
GuruHub is a Location Based Learn & Teach Platform. On GuruHub you can find Gurus
(Tutors, Trainers, Coaches, Teachers), Institutes, Schools, Colleges, Courses and Learners.
It Helps –
Learners
1. Search and Connect Gurus, Educational Institutes or a Course near to you.
2. Find where your friends are going to learn and get their Recommendations.
3. Get updates on Events, Promotions, Notifications, opportunities, Admissions and
Results.
Gurus / Institutes
1. Search and Connect with fellow Gurus and Institutes.
2. Create and Upload Courses (Including Price, Duration, Location etc.,)
3. Get Leads for your courses.
4. Promote your Expertise, Institute, Courses and Events to Learners crowd you are
looking for.
WWW.GURUHUB.IN

3. Gurus
Learners Institutes
•Shadowed under educational institute
•No platform for self promotion
•Limited access to market opportunity
PAINPOINTS
•Limited access to data analytics on learners
and Gurus
•No platform to connect with Gurus directly
•No platform to collaborate and explore
opportunities with Gurus and institutes
•No platform to connect with Learners who
are exactly looking for their kind of courses.
•Limited or no information on Gurus,
Institutes and Courses available near to them.
•Inadequate or unreliable information
through internet /friends on Institutes
•No platform offering complete solution to
explore, discover, connect and learn for all
your learning needs
WWW.GURUHUB.IN

4. •Get Leads for your courses.
•Connect with learners and Gurus.
•Create and Manage courses.
•Promote directly to target audience.
•Get reliable information on Gurus, Institutes
and Courses
• Avail Early bird Discounts/information on
latest courses
• Build your profile by finishing more relevant
courses for your career growth
•Get Leads for your courses.
•Get visible by promoting yourself.
•Create and Explore opportunities.
•Create and Manage courses.
OPPORTUNITY
Gurus
Learners Institutes
WWW.GURUHUB.IN

5. NEED ADDRESSED
Gurus
Learners Institutes
Learner’s Advantage
Reach and Connect to Guru’s directly
Get complete Profile Information, Experience and Contact Details before joining
Get complete details of Fee Structure, Class Schedule and Payment Options
Enroll into Live Classes and Online Courses
Get Courses Recommended based on your profile
Guru’s Advantage
Get Leads for the courses created
Reach and Connect to Learner’s directly
Scheduling, Events, Promotions can be targeted directly
Activate Payment Gateway for direct revenue streams
Explore opportunities with institutes and organizations
WWW.GURUHUB.IN

6. Guru’s
Learners Institutes
Guru’s Advantage
Guru’s can connect to Institutes they are part of or are interested in, based on
their expertise
Get direct information in regard to job or training opportunities promoted by
Institutes
Know which Institutes your Learner’s go and target to reach more learners by
Promoting directly
Institutes Advantage
Connect with Guru’s who are subject matter experts in your field directly
Access to Complete Profile, Work Experience and Recommendation of a Guru
for any Job openings
Directly connect to Guru’s through Events, Promotions and Explore opportunities
NEED ADDRESSED
WWW.GURUHUB.IN

7. Gurus
Learners Institutes
Institutes Advantage
Get Leads for your Courses
Know their learning needs and create value added programs
through internal trainings or collaborations with Institutes and
Guru’s they visit
Budgets and target audience can be planned for Events,
Promotions
Learner’s Advantage
Reach and Connect to Guru’s directly
Get complete Profile Information, Experience and Contact
Details before joining
Get complete details of Fee Structure, Class Schedule and
Payment Options
Enroll into Live Classes and Online Courses
Get Courses Recommended based on your profile
NEED ADDRESSED
WWW.GURUHUB.IN

8. VALUE PROPOSITION
Large proportion of Information is available for free
My search customized to my profile for better and more appropriate results
Connect, Schedule and Join
Value based pricing structure for Learners, Gurus and Institutes
Search online than travelling physically – both mobile/ web based search Compare prices
to get best for your learning needs
Search Information, Schedule, Pay online, Apply for admissions, Get/Create Online
courses, Live classes, Events and Promotions with ease
Growth and Financial Performance. Data to better formulate their value propositions
Create/Access Digitalized content to enhance your learning needs
Free access to information on educational institutes, Gurus along with access to
sponsorship promotions for under privileged learners offered by groups/institutes
Search, Connect, Learn, Teach, Online Courses, Live Classes
Social Learn, Create Study Circles (offline), Possible collaboration between institutes and
Gurus for training offerings (offline)
Users:
Customization:
Job Done:
Price:
Reducing Costs:
Accessibility and
Convenience:
Owner (Gurus and
Institutes):
Content:
Society:
Individual Value
proposition:
Joint Value proposition:
WWW.GURUHUB.IN

9. TECHNOLOGY - PROCESS
GuruHub will be developed as SaaS-based social platform build on open source
programming language PHP and HTML5 for GUI
Cloud technology:
no installation required, fast deployment, greater scalability and cost
optimization.
Mobile Application:
processes anytime and anywhere. Provisioning of HTML5 Interface and App, for
usage via Android and Apple Tablets, Smartphone's.
WWW.GURUHUB.IN

10. GOTO MARKET STRATEGY
Phase 1 Plan:
ACTIVE
PAID
SIGNUP
Field Collectors – Data Collection and Data Entry
Identify Institutes, Colleges, Schools and
Universities with 5KM Radius
Viral Marketing
Market GuruHub through field sales,
Online and Social Marketing
Co-Branding Strategy with selected Colleges and Institutes
Enroll Details of Educational Institutes and their
Guru’s and Learners in GuruHub
Mobile Apps - Instant Alerts, Updates and Promotions
Engage Customers through location based search, and get
updates on events, promotions, admissions, results
Discount offers, Early Bird Offers, Scholarships, Coupons
Paid customers for Lead Generation and
Promotions
Target Area/Region
Awareness
Consideration
Customer
Engagement
Sales
Conversion
WWW.GURUHUB.IN

11. GOTO MARKET STRATEGY
Phase 1 Plan:
WWW.GURUHUB.IN
Signup
Customers
Active
Customers
Paid Customers Revenue Model
Guru’s 25000 15000 10000 Sell Leads, Events, Promotions,
Scheduling
Institutes 15000 10000 7500 Sell Leads, Events, Promotions,
Scheduling
Learners 1000000 600000 Free Usage

12. CUSTOMERS
Below are the some of the customers with whom GuruHub is working to solve their
Learning and Teaching requirements:
And more…
WWW.GURUHUB.IN

13. FINANCIAL ROADMAP
Expenses Details 12 months
Development Team 2 – Web/mobile app developers
1- GUI Designer
2 – Online Marketing Expert
@ 250/month
250 Euros x 5Members team =
1250 Euros Per Month
15000 Euros
Support Team 5- Customer Support officers 180 Euros X 5 Members Team
= 900 Euros Per Month
10800
Servers and Licenses Server – Google Cloud Platform
License – FREE – Open Source
programming Language
60 Euros Per Month x 12
Months =
Usage Based Pricing
Structure
Approx 720 Euros
Infrastructure 5 Systems 300 x 5 Systems 1500 Euros (One Time
Cost)
Office Expenses 120 Euros /month 1440 Euros
GOTO Marketing Expenses Approx – 25000 Euros
Estimated Total Expenses EUR 54460 [In words: Fifty Four Thousand Four Hundred and Sixty Euros)
WWW.GURUHUB.IN
•Revenue streams identified and flow started coming in small numbers
•Actual Revenue estimated to start from 3rd month
•Break Even projected after 18 months

14. FAQs
Business plan complete? Yes
Incorporated your business or formed a firm?
In Process. Initially registering as a Partnership Firm ‘GuruHub Informatics’
Is the team complete?
The Core Team consisting of
Karthik Yanamandra – Business Strategy & Business Development
Lalitha Yanamandra – Product Management & Execution
Ravi Devulapally – Product Strategy & Operations
Srinivas Peri – Coding and UX
Pankaj Shrivastav – Social Presence & Content Management
Chakrapani K – GUI design & Usability Expert
In process of finalizing coders, SMEs, Sales and Marketing team, Support team
Leased office space, or setup home office?
Own space with infrastructure available to kick-start
Product, prototype, or sample developed?
Prototype developed and Registrations are happening. Identified revenue streams, starting Sales cycle soon.
Website and business cards created?
First Phase of Product is developed and Users are signing up and Present clients are using the platform
Filed for intellectual property, such as a patent?
In the Process
First customers acquired?
In talks with 22 Institutes. Target to signup up 15 Institutes by end of April 2014
WWW.GURUHUB.IN

15. Lined up key partners and business advisors?
We have identified and are talks with few technology partners, education related products/solutions which could
play a role of value addition for GuruHub customers. Will finalise once Phase 1 is successful
Have you raised previous funding from investors?
Presently self funded. In process of raising funds for Phase 1 through known sources
Where do you plan to go from here?
With success of Phase 1, we plan to approach Angel Investors and Financial Institutes to raise Seed Fund
What are your next steps? How will you get there?
Sign up with 15 – 20 Institutes / College by end of 2014. Register at least 5000 Gurus by Year End and create
atleast 50000 student database who are using platform regularly and Reach to all Tire 1 and 2 Cities. Generate
revenue from the identified sources of revenue streams.
Why do you think you are the right team to do this Job?
On an average, the team has extensive experience of 10+ years providing various service & solutions for the
Education Sector, especially for the Indian Market. Also, we have done a very in-depth research of the market and
pain points of the local customers we have identified. GuruHub will play a crucial role to simplifying their search
and enhance opportunities to both Learners, Guru’s and Institutes
FAQs
WWW.GURUHUB.IN

16. Name: Karthik Yanamandra
Phone: +91.888.582.5285
Mail: karthiky@guruhub.in
URL: WWW.GURUHUB.IN
Thank You
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