Explaining the status of women briefly and giving solutions regarding the work that could be done. Understanding what is missing. Understanding the future potential available for you. Empowerment via Education and Employment.
3. Effect of Women’s employment on family
More money in household
More buying capacity
Earn respect
Erase gender biasness (and gender shaming)
More egalitarian society
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4. Effect of Women’s employment on
economy
Increase in GDP
SAME
Gender parity can boost India's GDP by 27%: WEF co-chairs
Read more at:
https://economictimes.indiatimes.com/news/economy/policy/gender-parity-can-
boost-indias-gdp-by-27-wef-co-
chairs/articleshow/62589586.cms?utm_source=contentofinterest&utm_medium=t
ext&utm_campaign=cppst
________________ please add on!
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5. Why study Rural areas?
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Total Rural Households in India
179.7 million
87.3 million households are
deprived of any help.
20.1 million households do not
have deprivation of any kind.
1.6 million households are
poorest of poor.
70.7 million hoseholds are not
poor.
Source: Year 2011 Socio-Economic and Caste Census (SECC)
6. Why Empower?
“Yes! I can do
it”
Empowerment
Economic
Growth
of
Women
Contribution
to
Indian
Economy
Eg. IMF statement
7. Indifferent Statistics for a Victim
Source: http://www.mospi.gov.in/sites/default/files/reports_and_publication/statistical_publication/social_statistics/Chapter_3.pdf
Women: Half of India’s population
Rural Women: ~70% of Women population
Literacy rate in India: ~74%
Female v/s Male Literacy (Urban + Literacy): ~65% vs 80% ++
Rural Women: ~26%
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8. Activity for you
Just imagine
You can’t raise your voice.
You are forced to think- You know nothing.
Being tortured.
Being hit badly when you ask for ten rupees.
Forced to produce children. Why not a boy? How dare you. Hit again.
Never been outside your village.
Don’t know what a cheque is?
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Subgroup of
women face
this daily
9. What Holds Women Back
Happily Dependent
Acrimonious Arguments: No free mind
Open Defecation: Time wastage
Cost of sanitation = 6% India’s GDP
Societal and Family norms: Don’t go out
Household Chores Occupancy
Time Consuming Distance
Gender Inequality
and Many more _________________
“So many to take care of back home, how do I go out?”
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10. Employment and Education Benefits
Social Responsibility: Feel Good Factor
Better Society
Potential Career Option for You!
Your Personal Growth: Men v/s Women
Earn Respect
Know when to say ‘No’
Self-awareness
Fill in the blank ____________________.
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11. You Have To Make Choices In Life
1. Commercial Job – Episodic
2. Home Job - Episodic
3. Entrepreneur – You Decide Your Schedule
More convenient as it is driven by
the schedules of family members.
13. Few Contributors of Indian Economy
Urban
Kiran Mazumdar
Chanda Kochar
Indra Nooyi
Shahnaz Husain
Vandana Luthra
Rural
Any Tailor
Any Domestic Helper
Any Barber
Any Cook
Any Social Worker
They Provide Low-Profit Labour Jobs * They Do Low-Profit Entrepreneurial Activities *
* Source: https://ecpr.eu/Filestore/PaperProposal/96ea44b4-42c5-43be-b376-5cccf2d1c514.pdf
15. Are Rural-Uneducated-Skilled Women
‘Really’ Empowered?
Despite so many efforts for the women, many do not
contribute in the workforce.
I am educated but can’t work.
May be if I was educated I would work.
I wish I could work.
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PROBLEM
16. Social Entrepreneurs needed !!!
Participatory Action Research in Women.
Emerging topic.
Social Work v/s Economic Outcome.
Dexterous Human Resource
You can be that.
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SOLUTION
17. Why Should a Rural Woman have More Money?
Source: All India Report of Sixth Economic Census 2016
18. The Making of a Rural Women Entrepreneur
Opportunities Challenges
Human Resource Patriarchal Mindset
M-commerce (WhatsApp) Training
Skill By Hands E-commerce
Education Models Quality of Education
Employment Employment
Handicraft Industry Intra-personal skills
19. Urban Outlook
Handicrafts Artisans are
1. Old
2. Uneducated
3. Have Nothing To Do
Rural Made Products
1. Lack Quality
2. Are Cheap
Solution
Problem
1. Build a New Brand
2. Leverage an Existing Brand
3. Good Raw Material
4. Marketing
5. We Need To Build The ‘IDEA’
Loyalty
20. The Story of Greenhath Products
A Rural Woman Should Be
Able To
1. Pay For Healthy Food
2. Save Money For Kids
3. Contribute To Household
Income
Earn Respect !
21. Basics needed to start a business
Passion
GST registration
Logo, Website
Facebook page, Instagram, Twitter
Search Engine Optimisation, Google
Bank Account
Rubber Seal
Trademark/ Patent
Letter Heads
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23. What needs change!
Corporate Social Responsibility
Start-Up Village Entrepreneurship Program: Crochet?
SHG, NGO, Exhibitions: Create buyers through tax benefits
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24. Benefits to Support Social-Green-Economy
Rural Women
Work-From-Home
Educate-At-Home
WhatsApp
Economic Independence
More Disposable Income
Penny Save for Future
Empowerment
Feel Good Syndrome
Us
Contentment of Helping Poor
Value Add-on to Your Reputation
Lucrative to Investors
Create a Market
We Would Not Have To Check
Our Budget To Buy Gifts !
