Social Innovation for the Future - Adelaide

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Presentation to not for profit leaders in Adelaide with our partner CBB. What does social innovation and social enterprises in the future look like? What should they focus on?

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Social Innovation for the Future - Adelaide

  1. 1. @ozinnovation
  2. 2. Poverty Economic Development Rural Infrastructure & Services Commons
  3. 3. Atanu Dey 
 PhD, Engineer (Berkeley, Stanford) Rajesh Jain 
 Dot Com Millionaire Great People Vinod Khosla Founder, Sun Microsystems Top Venture Capitalist
  4. 4. Failure! ! Villagers liked it Local business showed interest Government & NGOs didn’t trust it
  5. 5. We failed to understand value
 for all customers
  6. 6. ! ! Google creates lots of value Captures value through pay-per-click ads only
  7. 7. Craigslist has little interest in maximising profit, instead it prefers to help users find cars, apartments, jobs, and dates. Jim Buckmaster, CEO ! ! Craigslist creates lots of value Captures value through job ads only
  8. 8. She understands,
 she’s been there Make something people want. Don’t worry about the money at the start. Paul Graham, Y-Combinator
  9. 9. 3 steps to a successful business model ! Understand Value Create Value Capture Value
  10. 10. TACSI LOGO / Vertical format / 25th February 2013 The Australian Centre for Social Innovation
  11. 11. We develop and spread solutions Weavers We help organisations innovate
  12. 12. ! ! ! VOLUNTEERING HEALTHY EATING DISABILITY
  13. 13. Social business models are hard ! 1. Customer rarely pays 2. You are not your customer 3. Change over profit
  14. 14. ! DESIGN ! PEOPLE Our hybrid 
 methodology ! ! BUSINESS ! SUSTAINABILITY SOCIAL
 SCIENCE ! CHANGE
  15. 15. ! 3 questions for any business ! 1. Who are your customers? 2. What do your customers see as value? 3. How do you create change for customers?

  16. 16. Who are your customers? Triple Customer Segmentation
  17. 17. Triple Customer Segmentation VALUE PROPOSITION ! ! ! PRIMARY CUSTOMER FINANCIAL SUPPORTER OTHER SUPPORTERS
  18. 18. Triple Customer Segmentation VALUE PROPOSITION ! ! ! PRIMARY CUSTOMER FINANCIAL SUPPORTER OTHER SUPPORTERS ! WHO ARE YOUR CUSTOMERS?
  19. 19. What do your customers value? Job-to-be-done
  20. 20. Job-to-be-done
  21. 21. Hanging a picture solutions Expensive Messy Permanent Cheap Clean Removable
  22. 22. How do we enable more families to thrive and fewer to enter crisis services? ! What’s the job to be done for families in tough times?
  23. 23. Rapid ethnography
  24. 24. Card Sorting
  25. 25. Families in tough times Helpful help Unhelpful help She understands,
 she’s been there She can’t relate, 
 she doesn’t have kids She helped me do what I wanted They tell you what to do They were there for me when I needed them They were only available office hours
  26. 26. A TACSI Solution
  27. 27. How do you create change for customers? Program logic
  28. 28. Program Logic What you do Recruit at public events 2 day training Link-up families
  29. 29. Program Logic What you do Recruit at public events Non-stigmatising 2 day training Builds confidence and capability to help others Why you do it Link-up families Families give flexible, nonjudgemental, support
  30. 30. Program Logic How it creates change What you do Recruit at public events Non-stigmatising 2 day training Builds confidence and capability to help others Why you do it Link-up families Families give flexible, nonjudgemental, support Feel more… Confident Connected Hopeful Behaviours.. Set goals Make plans Try new things Families Thrive
  31. 31. ! 3 questions for any business ! 1. Who are your customers?
 Triple Customer Segmentation 2. What do they see as value?
 Job-to-be-done 3. How do you create change?
 Program Logic
  32. 32. Program Logic Job-to-be-done Triple Customer Segmentation Impact Streams TACSI’s Business Model Canvas for change Adapted from Osterwalder
  33. 33. 3 steps to a successful business model ! Understand Value Create Value Capture Value
  34. 34. 3x Customer Segmentation Job-to-be-done Program Logic ! IN OFFICE ! OUT OF OFFICE Rapid-ethnography Card sorting
  35. 35. Our co-design process ! IN OFFICE ! FRAME ASSUMPTIONS ! ! TEST ASSUMPTIONS OUT OF OFFICE
  36. 36. ! BUILDING INSIGHT Our services ! ! BUILDING BUSINESS MODELS BUILDING STRATEGY
  37. 37. Workshops in Adelaide tacsi.org.au/workshops ! March 20 Innovation starts with people / $99 ! April 11 Business Models for Change Masterclass / $550
 April (Date to be confirmed) Tong Yee, Thought Collective - Social Enterprise in Singapore / Free ! ! !
  38. 38. tacsi.org.au @ozinnovation ! suhit.anantula@tacsi.org.au @suhitanantula ! chris.vanstone@tacsi.org.au @chrisvanstone !

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