Understanding Business Metrics of BOLLYWOOD, and comparative analysis of business of DABANGG & GANGS OF WASSEYPUR

1. SATISH AVADHESH TIWARI
B-55
SYMBIOSIS INSTITUTE OF MANAGEMENT
STUDIES
MBA 2012-2014

2. Source : economic times

3. • Domestic : Divided in
6 territories
• Non Theatrical
• Bombay Presidency
Source
• Delhi-UP
• Eastern
• Around 8% of
• MP & Rajasthan
revenue is
• East Punjab
generated by Music
• South &Nizam
• INTERNATIONAL 1. Theatrical
4. Music
75% OF
8%
REVENUES
3. Satellite • This is the game
2. Talent Rights changer now a days
• total talent cost of a Fees • Satellite rights and
film could be 20%
subsidies, together
between 30% and with audio rights
50% of the total could help a
budget producer of a star-
• Even a director who cast film recover
upto 60-70% of his
has delivered a hit entire cost,
will jack up his • sometimes even
remuneration by upto 80-85%!
around 100%.”

4. 5. Entertainment Tax Charged @ 35% per ticket sale
Charged @ 50% on amount after
6. Exhibitors Share
deduction of Entertainment tax
7. Charged @ 5-20% on location/stature of
Distributors share distributor
8. 80% of Costs 10000 per print as
digital Prints compared tp 50000 for
Digital Prints or Analog Prints
used now analogue print
Ranges from
9. 500 to 3300
Adds to the
as was in
No. of Prints overall cost
case of EK
THA TIGER
10.
Net Profits

5. Business Metrics Gangs Of Dabangg
Wasseypur
Theatrical Revenue 27.84 Crore INR 212 Crore INR
Talent Fees 2 Crore INR for whole Salman Khan-8 Crore
assembly of cast INR
Satellite Rights 8 Crore INR 10 Crore INR to
Colors
Music 4 Crore INR 9.5 Crore INR
Entertainment Tax 9.74 Crore INR 74.2 Crore INR

6. Business Metrics Gangs of Wasseypur Dabangg
Exhibitors Share 9.1 Crore INR 68.9 CRORE INR
Distributors Share 0.91 Crore INR 6.89 CRORE INR
@10%
Type of Print Digital Digital
No. of Prints 1000 Domestic 1800 Domestic, 300
overseas
Production Costs 9.2 Crore INR + 6 Crore 30 Crore + 8 crore
Total INR in Marketing and Marketing and Publicity
Publicity
Profits for Producer 5 Crore INR 44 Crore INR
Source:- Wikipedia,Economic Times