presentation is about the importance of marketing in hospitality industry.

1. MARKETING IN HOSPITALITY
INDUSTRY
SUBMITTED BY: ANISH RAJ GIRI
SUBMITTED TO: MARKETING FACULTY

2. CONTENT:
 Introduction
 Importance of marketing
 conclusion

3. INTRODUCTION:
 Marketing is the process by
which companies create value
for customers and society,
resulting in strong customer
relationships that capture value
from the customer in return.

4. IMPORTANCE OF MARKETING:
 In any business, a solid marketing strategy is critical to building a brand,
attracting new customers and maintaining loyalty. The hospitality industry
is no different. Because customer loyalty is key, marketing managers and
executives devote a lot of time and resources to building brand awareness
and creating ongoing, interconnected campaigns.
 These marketing efforts usually include both print and digital collateral
that target former guests while also attracting new clientele.
 However, this particular industry has a unique set of challenges that must
be overcome. Understanding the importance of marketing in the
hospitality industry can help you get ahead and stand out in the
competitive job market.

5.  Marketers want to ensure that brand awareness exists so that customers
will use their services repeatedly.
 Repeat customers bring in a splendid portion of revenue, so marketing
strategy must be split between maintaining relationships with past
customers in order to look out for new ones.

6. CONCLUSION:
 Hence marketing has the significance role in Hospitality industry in terms of
attracting customers and making the business and also to maintain the good
brand name and good will among the general public which tends to be the
service taker at some point in present or in the future.

7. Thank you